Congress Introduces Promising Bipartisan Privacy Bill

U.S. Senator Maria Cantwell (D-WA) and U.S. Representative Cathy McMorris Rodgers (R-WA) have made a breakthrough by agreeing on a bipartisan data privacy legislation proposal. The legislation aims to address concerns related to consumer data collection by technology companies and empower individuals to have control over their personal information.

The proposed legislation aims to restrict the amount of data technology companies can gather from consumers. This step is particularly important given the large amount of data these technology companies possess. It would grant Americans the authority to prevent the sale of their personal information or request its deletion. This step gives individuals more control over their personal data. The Federal Trade Commission (FTC) and state attorneys general would be given significant authority to monitor and regulate matters related to consumer privacy. This measure will ensure that the government has a say in matters associated with consumer privacy. The bill includes robust enforcement measures, such as granting individuals the right to take legal action. This step is necessary to ensure that any violations of the legislation are dealt with effectively. While targeted advertising would not be prohibited, the proposed legislation would allow consumers to opt out of it. This step gives consumers more control over the ads they receive. The privacy violations listed in the legislation would also be applicable to telecommunications companies. This measure ensures that no company is exempt from consumer privacy laws. Annual assessments of algorithms would be conducted to ensure that they do not harm individuals, particularly young people. This is an important, step given the rise of technology and its impact on consumers, especially among younger generations.

The bipartisan proposal for data privacy legislation is a positive step forward in terms of consumer privacy in America. While there is still work to be done, it is essential that the government takes proactive steps to ensure that individuals have greater control over their personal data. This is a positive development for the tech industry and consumers alike.

However, as we reported on before, this is not the first time Congress has made strides towards comprehensive data privacy legislation,). Hopefully, this new bipartisan bill will enjoy more success than past efforts and bring the United States closer in line with international data privacy standards.

Current Status of US State Privacy Law Deluge: It’s 2024, Do You Know Where Your Privacy Program’s At?

As we begin the new year, many are wondering whether the growing list of US state privacy laws apply to them, and if so, what steps they should take to address them. For companies that gather information from consumers, especially those that offer loyalty programs, collect sensitive information, or have cybersecurity risks, these laws may be top of mind. Even for others, these may be laws that are of concern. As you prepare your new year’s resolutions -or how you will execute on them- having a centralized list of what the laws require might be helpful. So, a quick recap:

  • States With Laws: There are five state laws in effect: CaliforniaVirginiaColoradoConnecticut and Utah. Four more go into effect this year: FloridaOregon, and Texas (July 1) and Montana (October 1). The remainder go into effect either in 2025 (Delaware and Iowa (January 1) and Tennessee (July 1). Finally, Indiana is set to go into effect January 1, 2026.
  • Applicability: Just because you operate in these jurisdictions or collect information from those states’ residents doesn’t mean that the laws necessarily apply to your organization. For many, there are either a number of individuals and/or revenue threshold that apply. On a related front, companies will want to keep in mind the various exceptions that might apply. For example, in some states health care or financial services entities might be exempt from the state laws. And in most, the laws’ obligations are limited to the treatment of consumer information (as opposed to employee information).
  • Notice: If the laws do apply, then companies will need to keep in mind the laws’ notice obligations. Most stringent in this regard may be California and Colorado, however don’t overlook the obligations that exist in other states.
  • Rights and Choices: Companies subject to these laws will need to provide consumers with “rights” (access, deletion, correction). The type of rights and process for providing them varies slightly on a state-by-state basis. On a related front, these laws require giving consumers choices beyond those that exist under other privacy laws (CAN-SPAM’s opt-out obligation for emails, for example). This includes choices around information targeted advertising, information sale, sensitive information, and profiling. The laws also place specific obligations on companies that operate certain types of loyalty programs (that might be viewed as financial incentives).
  • Record Keeping: The laws contain some record keeping requirements that companies will want to keep in mind. These include records of rights requests and in some circumstances, data protection assessment records. This latter for companies engaged in specific activities like selling data.
  • Vendor Contracts: Those that engage third parties to collect personal information on their behalf, or share personal information with third parties, will need to keep in mind the states’ contract requirements. States that have these obligations include not just California, but others like Connecticut, Utah and Virginia.

Putting It Into Practice: As we begin the new year and set our year’s resolutions, now may be a good time to add projects around state privacy law compliance. After you have determined whether or not your company is engaging in activity that brings these laws into scope, you will want to think about how you will comply with their requirements. From notice and choice to working with third parties, there are many practical items to keep in mind for your privacy programs in 2024.

NIST Releases New Framework for Managing AI and Promoting Trustworthy and Responsible Use and Development

On January 26, 2023, the National Institute of Standards and Technology (“NIST”) released the Artificial Intelligence Risk Management Framework (“AI RMF 1.0”), which provides a set of guidelines for organizations that design, develop, deploy or use AI to manage its many risks and promote trustworthy and responsible use and development of AI systems.

The AI RMF 1.0 provides guidance as to how organizations may evaluate AI risks (e.g., intellectual property, bias, privacy and cybersecurity) and trustworthiness. The AI RMF 1.0 outlines the characteristics of trustworthy AI systems, which are valid, reliable, safe, secure, resilient, accountable, transparent, explainable, interpretable, privacy enhanced and fair with their harmful biases managed. It also describes four high-level functions, with associated actions and outcomes to help organizations better understand and manage AI:

  • The Govern function addresses evaluation of AI technologies’ policies, processes and procedures, including their compliance with legal and regulatory requirements and transparent and trustworthy implementation.
  • The Map function provides context for organizations to frame risks relating to AI systems, including AI system impacts and interdependencies.
  • The Measure function uses quantitative, qualitative or mixed-method tools, techniques and methodologies to analyze, benchmark and monitor AI risk and related impacts, including tracking metrics to determine trustworthy characteristics, social impact and human-AI configurations.
  • The Manage function entails allocating risk resources to mapped and measured risks consistent with the Govern function. The Manage function includes determining how to treat risks and develop plans to respond to, recover from and communicate about incidents and events.

NIST released a draft AI Risk Management Framework Playbook to accompany the AI RMF 1.0. NIST plans to release an updated version of the Playbook in the Spring of 2023 and launch a new Trustworthy and Responsible AI Resource Center to help organizations put AI RMF 1.0 into practice. NIST has also provided a Roadmap of its priorities to advance the AI RMF.

Copyright © 2023, Hunton Andrews Kurth LLP. All Rights Reserved.
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AUVSI and DOD’s Defense Innovation Unit Announce Collaboration for Cyber Standards for Drones

The Association for Uncrewed Vehicle Systems International (AUVSI), the world’s leading trade association for drones and other autonomous vehicles, announced a collaboration with the Department of Defense’s (DOD) Defense Innovation Unit (DIU) to further commercial cyber methodologies to design a shared standard. AUVSI’s effort is meant to expand the number of vetted drones that meet congressional and federal agency drone security requirements.

This pilot program would extend relevant cyber-credentialing across the U.S. industrial base and assist the DOD and other government entities in streamlining and accelerating drone capabilities across the board. Overall, this collaboration will help make the drone industry more secure. The program will work with numerous cybersecurity firms to conduct technical cyber assessments before the DIU, DOD, and other government entities conduct additional vetting as necessary.

Currently, the Blue UAS (Unmanned Aircraft Systems) Cleared List has 14 drones on it and 13 more drones are scheduled to be added. The Blue UAS Cleared List is routinely updated and contains a list of DOD-approved drones for government users. These drones are section 848 FY20 NDAA compliant, validated as cyber-secure and safe to fly, and are available for government purchase and operation. However, even with these additions, the demand for additional cleared drones with new capabilities and technology has outpaced the DIU’s ability to scale the program. This collaboration seeks to close that gap and offer cybersecurity certification in close cooperation with the DIU. With off-the-shelf drones serving as critical tools to help conduct diverse government operations, partnership with AUVSI and cybersecurity experts will make it easier for government users to use commercial technology and achieve effective operations in a secure manner.

Copyright © 2022 Robinson & Cole LLP. All rights reserved.

What’s in the American Data Privacy and Protection Act?

Congress is considering omnibus privacy legislation, and it reportedly has bipartisan support. If passed, this would be a massive shake-up for American consumer privacy, which has been left to the states up to this point. So, how does the American Data Privacy and Protection Act (ADPPA) stack up against existing privacy legislation such as the California Consumer Privacy Act and the Virginia Consumer Data Protection Act?

The ADPPA includes a much broader definition of sensitive data than we’ve seen in state-level laws. Some notable inclusions are income level, voicemails and text messages, calendar information, data relating to a known child under the age of 17, and depictions of an individual’s “undergarment-clad” private area. These enumerated categories go much further than recent state laws, which tend to focus on health and demographic information. One asterisk though – unlike other state laws, the ADPPA only considers sexual orientation information to be sensitive when it is “inconsistent with the individual’s reasonable expectation” of disclosure. It’s unclear at this point, for example, if a member of the LGBTQ+ community who is out to friends would have a “reasonable expectation” not to be outed to their employer.

Like the European Union’s General Data Protection Regulation, the ADPPA includes a duty of data minimization on covered entities (the ADPPA borrows the term “covered entity” from HIPAA). There is a laundry list of exceptions to this rule, including one for using data collected prior to passage “to conduct internal research.” Companies used to kitchen-sink analytics practices may appreciate this savings clause as they adjust to making do with less access to consumer data.

Another innovation is a tiered applicability, in which all commercial entities are “covered entities,” but “large data holders” – those making over $250,000,000 gross revenue and that process either 5,000,000 individuals’ data or 200,000 individuals’ sensitive data – are subject to additional requirements and limitations, while “small businesses” enjoy additional exemptions. Until now, state consumer privacy laws have made applicability an all-or-nothing proposition. All covered entities, though, would be required to comply with browser opt-out signals, following a trend started by the California Privacy Protection Agency’s recent draft regulations. Additionally, individuals have a private right of action against covered entities to seek monetary and injunctive relief.

Finally, and controversially, the ADPPA explicitly preempts all state privacy laws. It makes sense – the globalized nature of the internet means that any less-stringent state law would become the exception that kills the rule. Still, companies that only recently finalized CCPA- and CPRA-compliance programs won’t appreciate being sent back to the drawing board.

Read the bill for yourself here.

Copyright © 2022 Robinson & Cole LLP. All rights reserved.

Judge Approves $92 Million TikTok Settlement

On July 28, 2022, a federal judge approved TikTok’s $92 million class action settlement of various privacy claims made under state and federal law. The agreement will resolve litigation that began in 2019 and involved claims that TikTok, owned by the Chinese company ByteDance, violated the Illinois Biometric Information Privacy Act (“BIPA”) and the federal Video Privacy Protection Act (“VPPA”) by improperly harvesting users’ personal data. U.S. District Court Judge John Lee of the Northern District of Illinois also awarded approximately $29 million in fees to class counsel.

The class action claimants alleged that TikTok violated BIPA by collecting users’ faceprints without their consent and violated the VPPA by disclosing personally identifiable information about the videos people watched. The settlement agreement also provides for several forms of injunctive relief, including:

  • Refraining from collecting and storing biometric information, collecting geolocation data and collecting information from users’ clipboards, unless this is expressly disclosed in TikTok’s privacy policy and done in accordance with all applicable laws;
  • Not transmitting or storing U.S. user data outside of the U.S., unless this is expressly disclosed in TikTok’s privacy policy and done in accordance with all applicable laws;
  • No longer pre-uploading U.S. user generated content, unless this is expressly disclosed in TikTok’s privacy policy and done in accordance with all applicable laws;
  • Deleting all pre-uploaded user generated content from users who did not save or post the content; and
  • Training all employees and contractors on compliance with data privacy laws and company procedures.
Copyright © 2022, Hunton Andrews Kurth LLP. All Rights Reserved.

Are You Ready for 2023? New Privacy Laws To Take Effect Next Year

Five new state omnibus privacy laws have been passed and will go into effect in 2023. Organizations should review their privacy practices and prepare for compliance with these new privacy laws.

What’s Happening?

While the US currently does not have a federal omnibus privacy law, states are beginning to pass privacy laws to address the processing of personal data. While California is the first state with an omnibus privacy law, it has now updated its law, and four additional states have joined in passing privacy legislation: Colorado, Connecticut, Utah, and Virginia. Read below to find out if the respective new laws will apply to your organization.

Which Organizations Must Comply?

The respective privacy laws will apply to organizations that meet particular thresholds. Notably, while most of the laws apply to for-profit businesses, we note that the Colorado Privacy Act also applies to non-profits. There are additional scope and exemptions to consider, but we provide a list of the applicable thresholds below.

The California Privacy Rights Act (CPRA) – Effective January 1, 2023

The CPRA applies to for-profit businesses that do business in California and meet any of the following:

  1. Have a gross annual revenue of over $25 million;
  2. Buy, receive, or sell the personal data of 100,000 or more California residents or households; or
  3. Derive 50% or more of their annual revenue from selling or sharing California residents’ personal data.

Virginia Consumer Data Protection Act (CDPA) – Effective January 1, 2023

The CDPA applies to businesses in Virginia, or businesses that produce products or services that are targeted to residents of Virginia, and that:

  1. During a calendar year, control or process the personal data of at least 100,000 Virginia residents, or
  2. Control or process personal data of at least 25,000 Virginia residents and derive over 50% of gross revenue from the sale of personal data.

Colorado Privacy Act (CPA) – Effective July 1, 2023

The CPA applies to organizations that conduct business in Colorado or produce or deliver commercial products or services targeted to residents of Colorado and satisfy one of the following thresholds:

  1. Control or process the personal data of 100,000 Colorado residents or more during a calendar year, or
  2. Derive revenue or receive a discount on the price of goods or services from the sale of personal data, and process or control the personal data of 25,000 Colorado residents or more.

Connecticut Act Concerning Personal Data Privacy and Online Monitoring (CTPDA) – Effective July 1, 2023

The CTPDA applies to any business that conducts business in the state, or produces a product or service targeted to residents of the state, and meets one of the following thresholds:

  1. During a calendar year, controls or processes personal data of 100,000 or more Connecticut residents, or
  2. Derives over 25% of gross revenue from the sale of personal data and controls or processes personal data of 25,000 or more Connecticut residents.

Utah Consumer Privacy Act (UCPA) – Effective December 31, 2023

The UCPA applies to any business that conducts business in the state, or produces a product or service targeted to residents of the state, has annual revenue of $25,000,000 or more, and meets one of the following thresholds:

  1. During a calendar year, controls or processes personal data of 100,000 or more Utah residents, or
  2. Derives over 50% of the gross revenue from the sale of personal data and controls or processes personal data of 25,000 or more Utah residents.

The Takeaway 

Organizations that fall under the scope of these respective new privacy laws should review and prepare their privacy programs. The list of updates may involve:

  • Making updates to privacy policies,
  • Implementing data subject request procedures,
  • How your business is handling AdTech, marketing, and cookies,
  • Reviewing and updating data processing agreements,
  • Reviewing data security standards, and
  • Providing training for employees.
© 2022 ArentFox Schiff LLP

Italian Garante Bans Google Analytics

On June 23, 2022, Italy’s data protection authority (the “Garante”) determined that a website’s use of the audience measurement tool Google Analytics is not compliant with the EU General Data Protection Regulation (“GDPR”), as the tool transfers personal data to the United States, which does not offer an adequate level of data protection. In making this determination, the Garante joins other EU data protection authorities, including the French and Austrian regulators, that also have found use of the tool to be unlawful.

The Garante determined that websites using Google Analytics collected via cookies personal data including user interactions with the website, pages visited, browser information, operating system, screen resolution, selected language, date and time of page views and user device IP address. This information was transferred to the United States without the additional safeguards for personal data required under the GDPR following the Schrems II determination, and therefore faced the possibility of governmental access. In the Garante’s ruling, website operator Caffeina Media S.r.l. was ordered to bring its processing into compliance with the GDPR within 90 days, but the ruling has wider implications as the Garante commented that it had received many “alerts and queries” relating to Google Analytics. It also stated that it called upon “all controllers to verify that the use of cookies and other tracking tools on their websites is compliant with data protection law; this applies in particular to Google Analytics and similar services.”

Copyright © 2022, Hunton Andrews Kurth LLP. All Rights Reserved.

Heated Debate Surrounds Proposed Federal Privacy Legislation

As we previously reported on the CPW blog, the leadership of the House Energy and Commerce Committee and the Ranking Member of the Senate Commerce Committee released a discussion draft of proposed federal privacy legislation, the American Data Privacy and Protection Act (“ADPPA”), on June 3, 2022. Signaling potential differences amongst key members of the Senate Committee on Commerce, Science, and Transportation, Chair Maria Cantwell (D-WA) withheld her support. Staking out her own position, Cantwell is reportedly floating an updated version of the Consumer Online Privacy Rights Act (“COPRA”), originally proposed in 2019.

Early Stakeholder Disagreement

As soon as a discussion draft of the ADPPA was published, privacy rights organizations, civil liberty groups, and businesses entered the fray, drawing up sides for and against the bill. The ACLU came out as an early critic of the legislation. In an open letter to Congress sent June 10, the group urged caution, arguing that both the ADPPA and COPRA contain “very problematic provisions.” According to the group, more time is required to develop truly meaningful privacy legislation, as evidenced by “ACLU state affiliates who have been unable to stop harmful or effectively useless state privacy bills from being pushed quickly to enactment with enormous lobbying and advertising support of sectors of the technology industry that resist changing a business model that depends on consumers not having protections against privacy invasions and discrimination.” To avoid this fate, the ACLU urges Congress to “bolster enforcement provisions, including providing a strong private right of action, and allow the states to continue to respond to new technologies and new privacy challenges with state privacy laws.”

On June 13, a trio of trade groups representing some of the largest tech companies sent their open letter to Congress, supporting passage of a federal privacy law, but ultimately opposing the ADPPA. Contrary to the position taken by the ACLU, the industry groups worry that the bill’s inclusion of a private right of action with the potential to recover attorneys’ fees will lead to litigation abuse. The groups took issue with other provisions as well, such as the legislation’s restrictions on the use of data derived from publicly-available sources and the “duty of loyalty” to individuals whose covered data is processed.

Industry groups and consumer protection organizations had the opportunity to voice their opinions regarding the ADPPA in a public hearing on June 14. Video of the proceedings and prepared testimony of the witnesses are available here. Two common themes arose in the witnesses’ testimony: (1) general support for federal privacy legislation; and (2) opposition to discrete aspects of the bill. As has been the case for the better part of a decade in which Congress has sought to draft a federal privacy bill, two fundamental issues continue to drive the debate and must be resolved in order for the legislation to become law: the private right of action to enforce the law and preemption of state laws or portions of them. . While civil rights and privacy advocacy groups maintain that the private right of action does not go far enough and that federal privacy legislation should not preempt state law, industry groups argue that a private right of action should not be permitted and that state privacy laws should be broadly preempted.

The Path Forward

The Subcommittee on Consumer Protection and Commerce of the House Energy and Commerce Committee is expected to mark up the draft bill the week of June 20. We expect the subcommittee to approve the draft bill with little or no changes. The full Energy and Commerce Committee should complete work on the bill before the August recess. Given the broad bipartisan support for the legislation in the House, we anticipate that the legislation, with minor tweaks, is likely to be approved by the House, setting up a showdown with the Senate after a decade of debate.

With the legislative session rapidly drawing to a close, the prospects for the ADPPA’s passage remain unclear. Intense disagreement remains amongst key constituency groups regarding important aspects of the proposed legislation. Yet, in spite of the differences, a review of the public comments to date regarding the ADPPA reveal one nearly unanimous opinion: the United States needs federal privacy legislation. In light of the fact that most interested parties agree that the U.S. would benefit from federal privacy legislation, Congress has more incentive than ever to reach compromise regarding one of the proposed privacy bills.

© Copyright 2022 Squire Patton Boggs (US) LLP

Privacy Tip #261 – Online Shopping Tips for the Holidays

I have done more online shopping this year than ever before, and I know that I am not alone. With the holidays approaching, this will only increase because of the pandemic, and hackers and fraudsters know it. 

A recent report by GBG entitled “GBG State of Digital Identity: 2020,” states that 47 percent of individuals have open up a new online shopping account, 31 percent have opened a new social media account and 35 percent a new online bank account in 2020. In addition, one third of consumers 75 years or older have opened a new online account in 2020.

Additional depressing statistics from that report states that one in five individuals have been affected by identity fraud this year and were informed that their personal information has been exposed following the data breach. Therefore, one third of consumers have become more aware of and consumed about fraud and believe their personal information is exposed on the dark web.

GBG estimates that during the upcoming holidays, each online retailer will have to combat an average of 20,000 fraud attempts. 

With these statistics in mind, a recap of tips to think about to protect yourself while online shopping during this holiday season may be helpful: 

  • Be wary of emails with unbelievable sales that ask you to click on embedded links or attachments
  • When shopping online, visit the retailer’s actual website instead of a link that has been provided to you through an email
  • Use a credit card and not your debit card for all ongoing shopping
  • Use a dedicated credit card for all online shopping so if there is a compromise of that credit card it is limited to that one credit card
  • When asked if you want the online shopping site to save your credit card number, click “no thanks”
  • Be wary of gift card promotions or requests
  • Watch your credit card account statements closely
  • Check your credit report frequently

During this holiday season, support your local retailers, shop safely and have a happy, safe and healthy and Thanksgiving.


Copyright © 2020 Robinson & Cole LLP. All rights reserved.