Category: Legal Marketing

5 Killer Online Marketing Strategies for Law Firms

Certainly by now we can all agree that the Internet has transformed the legal industry, from how you market your law firm to how legal services are delivered. Still, for many lawyers, the Internet is a confusing place with so many options that can either make you or break you. So let me help simplify things for you. Here are five online marketing strategies that are gold when it comes to delivering leads and boosting your brand:

Laptop on a desk, Online MarketingNarrow your choices. Unless you have an unlimited marketing budget, you can’t do it all — SEO, social media, pay-per-click, content marketing, email marketing, etc. If you throw a little bit at everything — the shotgun approach — you are wasting your money. Instead, focus on two things: (1) where your potential clients are, and (2) what you can measure. You have to be able to measure your success (or failure) to discover what works for your area of practice and to be able to build on the successes.

Use Facebook ads. There are 1.4 billion monthly Facebook users and half of those log in every day. One of the most powerful features of Facebook is ad targeting, the ability to layer targeting options on top of one another to create a highly specific audience. This enables you to target locally and get your ads in front of people who need your services now. Facebook ads are low-cost, so you can experiment to see what resonates with your potential clients and then repeat what works.

Capture leads with what you know. There is a vast amount of basic information you know that prospects want. And there are a number of tools available for you to disseminate this information to them, including blogs, eBooks and free reports. Offer these in exchange for contact information as added value and the leads will follow.

Think mobile. If your law firm website is not already optimized for mobile, make that happen fast. Mobile-friendly sites perform better in search results and also provide a better user experience for prospects.

Automate your lead conversion. A comprehensive law firm marketing program that embraces multiple marketing tools – SEO, PPC, ads, email marketing, social media, blogs, etc. – means leads come in from many different sources. If you don’t have an automated way to deal with them, leads will slip through the cracks and all that hard work and financial investment will be for nothing. Small law firms lose tens to hundreds of thousands of dollars every year because they aren’t tracking their leads and quickly following up with them. Mid-sized law firms are losing millions. Lost leads also hurt your reputation with your referral sources if they supplied the referral and your team doesn’t follow through on the lead.

© The Rainmaker Institute, All Rights Reserved

January 25-27: 24th Annual Marketing Partner Forum – Client Collaboration & the New Rules of Engagement

In January 2017, Marketing Partner Forum returns to Terranea Resort in Rancho Palos Verdes, CA for a three day summit on law firm marketing and business development set against the breathtaking Southern California shoreline. Marketing Partner Forum will welcome law firm marketing partners, rainmakers, practice group heads, business development leaders and esteemed corporate counsel for a dynamic and vibrant conference designed for the industry’s most experienced professionals.

Call to register: 1-800-308-1700

Or click here to email and we will contact you.

For more information, click here.

Terranea Palos Ranchos Verdes Marketing Partner ForumWhy You Should Attend

Marketing Partner Forum is designed for client development partners, rainmakers, and the senior-most legal marketing and business development professionals across the legal industry. Our content reflects the experience and sophistication of our international audience in terms of rigor, ambition and scope. Attendees can expect to hear from venerable thought leaders both within and outside of the legal industry. Enjoy ample networking opportunities and the stunning scenery, golf course, spa and hiking trails at one of California’s most picturesque resorts. Take advantage of our brand new Marketing Partner Conference Track consisting of several compelling sessions designed specifically for the law firm partnership. Interact directly with senior clients and network for new business. Explore the brand new Marketing Partner Forum Technology Fair. Bring your family to our Thursday night reception and Friday Bloody Mary Brunch. Depart the event with practical takeaways to share with peers and firm leadership.

Power of Communication in Legal Marketing – The Medium Does Change the Message Part 2

communicationsCommunication is important to almost everything we do–and today, we have more ways to reach out than ever before.  Lee Broekman of Organic Communication and Judith Gordon of LeadeEsQ presented at the LMA Tech1 conference in San Francisco, focusing on empowering communication by understanding the medium. In Part 1 we discussed some of the advantages and challenges of communicating face to face and through print.  In this article, we will examine communication over the phone and panel communication–or any way of communication through a screen.

Phone as a medium is what it sounds like–talking on the telephone either one or one or on a conference call. The danger with this form of communication is all the other things we might be doing while we are on the phone–especially on a conference call–everyone knows how easy it is to click over to email, check Facebook on your smartphone, or start to scribble your to-do list on the paper at your desk. While you are still physically on the call, your attention drifts to the other things on your to do list. This hints at what Gordon calls “the lost art of focus.”  She says, “Today’s attention spans have been radically reduced by our tether to technology. We leap from conversation to conversation—from the person speaking to us to email to headline notifications to texts back to the person speaking—without fully engaging in any one of those communications.” Staying engaged on a phone call, and reminding yourself to be present and aware is important when using the phone as a medium. One way to do this is to make sure the conversation is a back and forth–and not just a series of monologues. Additionally, if the call is a conference call with multiple participants, making sure there is a plan in place, so that each participant has a role, and that ground rules are established and enforced, can help.

Panel refers to any form of communication with a screen between the speaker and the listener.  With technology, this is becoming common–web meetings, webinars and some panels where there is an audience in the room, but also some audience members are tuning in via videoconference.  Gordon says, “Presenters are well served by understanding that their ‘audience’ may be viewing or only listening to a recording at a later point in time, and taking those parameters into account when preparing their presentations.” Going beyond just the people in the room is important–and one way to make sure everyone stays engaged is to have an interactive portion. Another good practice for webinars is to focus on visuals. Broekman says, “When our communication is on a panel, we need to color our black and white text and bulleted lists with vibrant visuals that will captivate our audience and keep them attentive to our intention. Many webinars present dry data instead of information that is new, relevant and interesting. Charismatic conversation, speaker photos and conceptual images in shorter timeframes will go a long way towards making the communication in this channel more effective.”

Another major concern with a panel can be a false sense of distance, and the tendency to feel bold when you cannot see the person you are talking to. This barrier is one reason Internet comment sections can get nasty, and people become callous over social media. These tendencies can be devastating when they seep into professional communications.  Broekman argues, “If you can’t say it to someone’s face, don’t say it behind a screen.”

Other pitfalls haunt Panel as a communication method.  Like the phone, placing the screen between people communicating removes the opportunity to see facial expressions and body language.  Gordon says, “When we remove that layer of information, our brains ‘fill in the blanks’ by superimposing our own judgment, which can be devastating.” Additionally, Broekman describes one of the biggest communication problems as a failure to listen with an intention to understanding the speaker. “Instead of listening to what the other person is saying, we listen to our own internal dialogue and filter information through our personal judgments, thoughts, opinions and ideas.”  A screen between parties can only amplify the tendency to hear what we want to hear.  With that said, clarity in transmission is crucial, and consistent checks on understanding are important.  Above all, awareness of the potential for misunderstanding is important.

For attorneys, communication is paramount. Communication is also very complicated. Gordon says, “to put it simply, lawyers ‘speak for’ their clients. Whether in transactional matters or litigation, lawyers are conduits of their clients’ intentions. To fully and accurately represent another—the essence of a lawyer’s work—understanding the fundamentals of communication is essential. Key communication skills—such as the ability to listen, understand, and then accurately present a client’s position to third parties in negotiations or litigation—are essential to a successful practice, and the smooth running of our legal system.”

Click here to read part one: Power of Communication in Legal Marketing – The Medium Does Change the Message Part 1

ARTICLE BY Eilene Spear of The National Law Review / The National Law Forum LLC
Copyright ©2016 National Law Forum, LLC

1 Broekman and Gordon spoke at the Legal Marketing Technology Conference on October 6th in San Francisco. Their session was entitled Webinars, Podcasts and Mobile (Oh My!) The Medium Does Change the Message. The LMA Tech conference is the largest conference dedicated to technologies that law firms use to identify, attract and support clients.

Power of Communication in Legal Marketing – The Medium Does Change the Message Part 1

communicationToday’s business environment offers more methods of communication than ever before.  However, more choices does not equal clarity or effectiveness, and in some ways, with the many mediums available communicating effectively requires a thoughtful understanding of the medium being used and how to best stay on message within that medium.  Lee Broekman of Organic Communication and Judith Gordon of LeaderESQ presented at the LMA Tech1 conference in San Francisco, focusing on empowering communication by understanding the medium at play.

Communication can be a major challenge for attorneys, yet it is a critical part of a lawyer’s job.  Gordon says,

To put it simply, lawyers ‘speak for’ their clients. Whether in transactional matters or litigation, lawyers are conduits of their clients’ intentions. To fully and accurately represent another—the essence of a lawyer’s work—understanding the fundamentals of communication is essential. Key communication skills—such as the ability to listen, understand, and then accurately present a client’s position to third parties in negotiations or litigation—are essential to a successful practice, and the smooth running of our legal system.

Broekman agrees, saying: “The lawyers I coach are highly skilled at managing cases and deals, but behind those cases and deals are clients and colleagues. Managing people and relationships is an entirely different skill set—lawyers who want to be successful have to put care into connecting with people who have different perspectives and preferences.”

The four main channels of communication are Person, Print, Phone and Panel. Each channel has strengths and weaknesses in particular situations, and understanding the nature of the message can help determine which channel is the most appropriate.

The first channel is Person—and that is what it sounds like—the fewer and fewer face-to-face meetings, when everyone puts away their phones and looks each other in the eye across a desk or table.  This is the best medium for sensitive issues; even though some of the conversations can be difficult.  Broekman says, “Whenever the issue is sensitive, when a possible conflict is anticipated or a misunderstanding is to be expected —we should have a face-to-face or side-by-side conversation.”  Gordon points out that sensitive matters are best handled in person, because of the way humans process information: “Much of the information we glean from others is visual and auditory—facial expression, tone of voice and body language. When we remove that layer of information, our brains ‘fill in the blanks’ by superimposing our own judgment, which can be devastating.”  When the matter is sensitive or misunderstandings are anticipated, walking down the hall or getting on a plane is worth the effort–and when that’s not possible, a videoconference is a reasonable alternative to try and prevent misunderstandings.

Many times, these face to face meetings can be challenging-and the desire to avoid the awkward, sometimes painful conversation can be tempting.  With so many alternative ways of delivering bad news, it’s important to remember that it can help avoid confusion and drawn out conflict by having tough conversations across a desk without a screen as a buffer.  Broekman points out, “Our instinct is to hide behind the screens of our computers or smartphones, but typing or texting instead of talking could lead to bigger problems and drawn out conflict.”

The second channel, print,  is any medium where the written word is paramount—emails, texts, letters, etc.  This is a channel where misunderstandings tend to cluster around tone—as you are “speaking” to readers, not listeners—who cannot see your face or hear your voice.  With this in mind, Gordon says, “direct communication is best. Write each sentence so that it is able to stand alone. A good rule of thumb is to stick to one message per sentence. The ‘one message per sentence’  rule heightens clarity and lessens ambiguity.  Gordon adds,  “It’s also a good idea to avoid sarcasm or innuendo in print, and allow the power of the written word to speak for itself without relying on inference.”

To be clear in print, sometimes it’s helpful to overcompensate with your words to ensure your audience picks up what you are putting down. Broekman says, “Sometimes it’s helpful to ‘massage your message’ with gentle words such as ‘will you please?’ when making a request, ‘yes, and’ when responding, and ‘yet’ when wanting to suggest that something is not quite done.”  Using the tools at your disposal to convey tone is an important step to take.  While smiley face emojis are appropriate when planning post-work drinks, they are not always professional and appropriate.  Broekman also suggests, “writing feeling behind our statements in parenthesis may be effective.”  For anyone who has misinterpreted all caps as anger, this is a tip that might resonate.

In Part Two, we will examine the Phone and Panel mediums of communication and how to negotiate those streams.

ARTICLE BY Eilene Spear of The National Law Review / The National Law Forum LLC
Copyright ©2016 National Law Forum, LLC

1 Broekman and Gordon spoke at the Legal Marketing Technology Conference on October 6th in San Francisco. Their session was entitled Webinars, Podcasts and Mobile (Oh My!) The Medium Does Change the Message. The LMA Tech conference is the largest conference dedicated to technologies that law firms use to identify, attract and support clients.

Learn about Leadership Development and Legal Marketing, November 14-15

Join LMA and Lead Star™ for the inaugural leadership development experience for the legal marketing industry. The program incorporates current research with experiential activities, providing legal marketing professionals with a unique perspective on their personal leadership style and tendencies.

LMA Leadership Development

When: November 15-16, 2016
Where: LMA Headquarters, 330 N. Wabash Ave., Chicago, IL 60611

Learn more about the value of your leadership experience with Lead StarLeadstar LMA Leadership Development and prepare for take-away benefits including:
  • A personal assessment of leadership style and its impact on their ability to achieve results
  • Individual leadership coaching sessions to support implementation of lessons
  • Access to online learning resources and social exchange with cohort participants
  • Development of a Personal Action Plan to guide participants in achieving next-level success
  • And much more!

Legal Marketing: Finding Internal Champions and Other Blogging Strategies that Work

Blogging StrategiesDoes your law firm have one or more blogs? Chances are, one in four of you will nod yes. According to the most recent ABA Legal Technology Survey, about 26 percent of law firms currently have blogs, continuing a rising trend over the past few years. And of those lawyers who blog, an average of 40 percent have been able to attribute new clients as a result of that activity.

The ABA Journal wrote in April this year about an October 2015 LexisNexis survey concerning law firms and marketing. The survey indicated that “a majority of firms said they are planning to increase their investment in blogging and content marketing this year. According to LexisNexis, of the roughly 400 law firms that responded to the survey, 57 percent said they anticipated doing more blogging as a means of generating business.”

With all signs pointing to the fact that blogging is an effective element of a comprehensive business development strategy, what is holding your firm back?

Jacqueline Madarang, senior marketing technology manager at Bradley, provided many tips and recommendations for making the most of a law firm blog at the Legal Marketing Association Southeastern Chapter annual conference in September. She should know, since the firm has launched five blogs under her deliberate and effective guidance in the past two years.

“There are certain action items that must be done before we will even consider launching a new blog,” said Madarang. “We have a long checklist. It includes a lot of behind-the-scene commitments, such as that attorneys who request a blog have to seek their practice group leader’s approval and also meet with us. They must commit to writing at least two blog posts a month and they have to find at least two editors for the blog. They also are required to submit at least five blog posts before we will launch the blog, and we create a timeline on a calendar of blog development and content development that we follow.”

Find Your Internal Champion

“We have found that the attorney who requests to develop a blog becomes our internal champion in making the blog successful. After the practice group leader supports the effort, we have another champion. We work hard to earn their trust, we seek press and other coverage and awareness of the blog when it goes live, we show them results of their posts, we look to get their content repurposed through media interviews or published as bylined articles, and we always provide them with the support they need to keep it going,” said Madarang.

“We felt even greater success after large Fortune 100 companies (not clients, yet!) emailed our bloggers and complimented them when they were mentioned in our blogs; when Forbes reporters reached out directly to our attorneys because of a blog post; when reporters who followed cases our attorneys blog about asked about status of cases; and when we opened new matters from blog posts.”

“Our internal champions have become helpful advocates who have furthered our own PR within the firm about blogging and the successes we are having,” Madarang said.

Why Do a Blog?

Madarang poses this question to the attorneys to develop a strategy with defined goals and objectives. Some motivations include:

  • Build online visibility to help drive business development

  • Raise their profiles as thought leaders in the industry

  • Become a go-to resource in the area/industry

  • Boost their Google search engine ranking results

She said the firm’s marketing department has to complement and work cooperatively with the attorneys.

“They have to work together,” Madarang said. “The attorneys are the ones writing about the legal topic, but marketing provides the platform and provides all the marketing, social media and technical support.”

What Should I Write About?

“This is a frequent barrier for producing quality blog content,” noted Madarang. She offers these helpful tips for generating topics:

  • Write about topics you are passionate about. If you’re bored by it, your readers will be, too.

  • Talk to clients. What are they asking you about – what do they want to know?

  • Look at analytics. What are people searching for in the firm’s website, search engines and blogs?

  • Identify trending topics. Keep on top of current events and listen at conferences you attend.

  • Repurpose content. Repackage topics you are delivering in other formats, such as presentations.

Bradley Blogging Bootcamp 

One of the most important pre-launch activities that Madarang has instituted at Bradley is required attendance to the Bradley Blogging Writing Bootcamp.

“During this bootcamp, we coach the attorneys on how to write an effective blog. We teach them to write to a specific audience and be more conversational, to find their own style,” said Madarang. “We coach them on how to craft titles, how to hook in a reader with an opening paragraph, how to make their blog posts more digestible and readable without any legalese, how to include the appropriate keywords and how to focus on the key issues. This has been an extremely successful approach that the attorneys have learned from and appreciate. They are committed and want the blog to be a hit, and we provide them with the tools and consistent strategies they need to help them.”

Post-Launch Activity

Once the blog launches, Madarang pays close attention to the results and fine-tunes with the attorneys as needed.

“We have several ways we extend the life of a blog post, whenever possible,” she said.

 Her tactics include:

  • Measure success and show ROI. Look at the analytics and share with the bloggers to help them understand their performance. Create infographics to help them visualize how their results have translated into ROI.

  • Repurpose and reuse. Use blog posts for PR opportunities; publish on LinkedIn, JD Supra, National Law Review, Lexology and/or Mondaq; and share on social media.

  • Celebrate! Create fun awards for the attorneys with the most-read or most-shared posts or for those who wrote most often and opened new client matters as a result. Recognition is a motivator.

Developing and maintaining a law firm blog requires a deep commitment from the attorneys who are going to have to write regularly, as well as from the firm to support that effort from A to Z. Bradley’s blogs have become a well-read fixture under Madarang’s organized strategies, and these tips should provide aspiring law firm bloggers with a foundation for their own success.

ARTICLE BY Vivian Hood of Jaffe

© Copyright 2008-2016, Jaffe Associates

Foundations for Success – Leadership in the Legal Marketing Industry with Courtney Lynch (Part 2)

leadership, legal marketingEven though certain leadership abilities are innate, the majority of what makes someone a leader is learned. Becoming a leader involves the study and development of specific behaviors such as meeting and exceeding the expectations a leader has for others, being decisive, serving those they lead, and influencing and inspiring others. Marine Corps Captain Courtney Lynch, along with fellow Captain Angie Morgan, developed ten leadership principles outlined in their book, Leading from the Front. They teach these principles during their workshops1 to help people all over the country to foster their own leadership skills.

Of the 10 leadership principles outlined in Leading from the Front, which do you think is the most critical to start with?

The best leaders demonstrate multidimensional behaviors that build credibility.  If I had to pick one principle that offered a starting point to leader development, it would be accountability.  Seek to take responsibility before you begin to place blame.  It’s human nature to want to blame process, systems, policies or other people when something goes wrong.  Leaders don’t waste time with blame.  They own their role in problems so they can move towards resolution.  As humans, we’ll never be perfect, yet we can strive to perfect our response to the inevitable mistakes we make.  When we demonstrate accountability, we build trust.

Which principle(s) have been the most difficult for people at your workshop to wrap their heads around? How do you help them overcome that?

Surprisingly one of the most difficult concepts for those we work with is to understand that leadership is not about status or power, it’s about behavior.  Our society is so focused on reserving the title leader for those who are in charge.  We’ve all had the experience of working for a boss who wasn’t a leader.  They were clearly in charge, but working for them was miserable.  And, on the flip side, we all know individuals who have significant influence in our working worlds.  They aren’t in charge, yet they have a strong influence over the group.  You can be a leader without being the boss.  The more leaders you have in an organization the better results you’ll achieve.  Leadership is about influence.  You can’t control people — you can only seek to influence them.  The moment you demand, dictate or try to compel, is the moment you become alienating versus inspiring.  Whether you aspire to be a boss or not, learn to lead.  It’s the key to achieving the success that matters most to you.

Do you have a favorite success story from a leadership workshop?

There are so many success stories. They have little to do with me and more to do with the talent, intellect and commitment of those who step up and make the choice to invest their time, energy and resources in the leader development process.   The LMA Leadership Development Certificate Program is an efficient, enjoyable, effective path to betterment.  When you participate you’ll gain powerful insight into your leadership style, you’ll attend a two-day workshop with your peers and you’ll receive personal coaching sessions and access to a highly relevant on-line learning community.   Once you enroll you’ll have a clear roadmap for achieving next level success.  Today’s world moves fast.  We’re busy.  Making a commitment to develop is difficult.  I can assure you those that participate in the LMA Leadership Development Certificate program will see ROI on their time.

Thank you Courtney Lynch for taking the time to speak with the National Law Review. Click here for more information about the LMA Leadership Development Certificate Program.

Click here to read part one: Leadership in the Legal Marketing Industry – Foundations for Success with Courtney Lynch

ARTICLE BY Nicole Cudiamat Minnis of The National Law Review / The National Law Forum LLC
Copyright ©2016 National Law Forum, LLC

1 The Legal Marketing Association and Lead Star will be holding the inaugural LMA Leadership Development Certificate ProgramNovember 15-16 in Chicago. Courtney Lynch and Sean Lynch will be coaching participants to help them develop a unique perspective on their own personal leadership styles and tendencies.

Leadership in the Legal Marketing Industry – Foundations for Success with Courtney Lynch (Part 1)

leadership legal industryThe fast-paced legal industry requires marketers to be quick-thinking, innovative and determined. In addition to embodying these characteristics, leaders in the industry distinguish themselves by being decisive, meeting and exceeding expectations they also set for others, serving those they lead, and influencing and inspiring others. Ultimately, leadership is about taking responsibility for your actions, your team, and your success. As female Captains in the Marines — a rarity — Courtney Lynch and Angie Morgan learned valuable leadership skills. In their best-selling book, Leading from the Front, they argue that by making changes in their behavior and attitude, people can become leaders and improve their careers, their lives and the lives of others. The National Law Review caught up with Courtney Lynch in advance ofLMA’s Leadership Development Certificate Program1 for a two part conversation about leadership.  This  installment discusses how Courtney’s philosophies and time in the Corps influenced her leadership skills and career path as a private citizen. Part two will dive into the leadership principles that she and Angie developed and outlined in Leading from the Front, and how they have helped many others develop leadership skills through their workshops.

When did you first realize that your time in the Marine Corps gave you the tools you needed to become a leader in the corporate/law firm world?

My first private sector role after transitioning out of the Marine Corps was working as a sales representative for a software company.  After just a couple of months in that role I was promoted to a management position.  I was the 2nd youngest person on the team I was managing, and prior to coming on board the company I had zero experience with software development.  I knew then that my leadership skills were responsible for my success.  During my time in uniform I received thousands of hours of leadership training.  Yet, I didn’t know how relevant that training was to the private sector until I started earning promotions and increased responsibility because of my ability to lead people.  You manage things, you lead people.  I used my leadership skills to leverage the outstanding technical abilities others had.

What inspired you and Angie Morgan (co-founder of Lead Star and co-author of Leading from the Front), to found Lead Star?

Angie and I realized that we had had a very unique experience learning to lead as Marines.  Today only about 1% of the population serves in the military.  Yet, all can benefit from the leadership lessons taught to those who wear the uniform.  I believe better leaders mean a better world.   We stated Lead Star to help companies, nonprofits, government agencies and academic institutions develop leaders at all levels.  Leadership development isn’t mysterious, but it does need to be intentional and strategic.  Organizations seeking to achieve greater results through people come to Lead Star to discover the pathway to leader development that works best for their unique culture, goals and objectives.

Do you believe people have innate leadership qualities or that they are made?

Being the lawyer that I am, I’ll answer both to that question.  Today, behavioral science shows us that about 30% of our ability to lead is innate — our intelligence, appearance, personality and charisma are inherent at birth.  The majority of our ability to influence and inspire, about 70% of our leadership capability, is learned.  The key is we have to be open to developing the behaviors that allow us to lead well.  We need to cultivate our credibility, sharpen our ability to be decisive, develop accountability, seek to serve and build our confidence.  The challenge is that many believe leadership fluency is developed along with ascending into positions of authority.  In reality, leadership is not about power, prestige or status.  It’s about responsibility.  When we commit ourselves to developing as a leader we are able to leverage all of our natural strengths and learned capabilities.

How has your time in law school and as an attorney influenced the development of your leadership principles?

Law school prepares you to think in new ways.  Leaders are committed to developing and stretching their thinking.  I loved learning the law and I value how the skills I developed in that pursuit have allowed me to build success as a leadership development practitioner.  Working in a law firm also allowed me to understand the value of leadership development.  I believe it takes less time to become a leader than it does to become a lawyer.  You just have to commit to the pursuit.  Legal professionals invest thousands of hours honing their craft.  If a professional invests just an ounce of that time in growing as a leader, they’ll significantly increase the value of their contribution to an organization, team or family.

Come back tomorrow for part two of our interview with Courtney Lynch.

ARTICLE BY Nicole Cudiamat Minnis of The National Law Review / The National Law Forum LLC

Copyright ©2016 National Law Forum, LLC

1 The Legal Marketing Association and Lead Star will be holding the inaugural LMA Leadership Development Certificate Program November 15-16 in Chicago. Courtney Lynch and Sean Lynch will be coaching participants to help them develop a unique perspective on their own personal leadership styles and tendencies.

Learn about Leadership Development and Legal Marketing, November 14-15

Join LMA and Lead Star™ for the inaugural leadership development experience for the legal marketing industry. The program incorporates current research with experiential activities, providing legal marketing professionals with a unique perspective on their personal leadership style and tendencies.

Leadstar LMA Leadership Development

When: November 15-16, 2016
Where: LMA Headquarters, 330 N. Wabash Ave., Chicago, IL 60611

Learn more about the value of your leadership experience with Lead StarLeadstar LMA Leadership Development and prepare for take-away benefits including:
  • A personal assessment of leadership style and its impact on their ability to achieve results
  • Individual leadership coaching sessions to support implementation of lessons
  • Access to online learning resources and social exchange with cohort participants
  • Development of a Personal Action Plan to guide participants in achieving next-level success
  • And much more!

Register Today for Next Week’s LMA Legal Marketing Tech Conference West – October 5 & 6, 2016

The Legal Marketing Technology Conference is the largest conference dedicated to technologies that law firm professionals use to identify, attract and support clients.

Legal Marketing Technology Conference LMA tech west

Register today!

Join us for the full day conference on October 6, and the half day pre-conferences on October 5. Our pre-conferences include: Technology Workshops and a Lead Marketers’ Summit.

Agenda highlights:

  • Leading Law Firms through a Competitive Revolution (Keynote: Roland Vogl, CodeEx: The Stanford Center for Legal Informatics)
  • How CLOC is Changing Legal Service Delivery Models
  • How Law Firms Can Use Video to Reach New Clients
  • Data Visualization for Law Firms
  • Bringing your CRM Data, Legal Expertise and Pricing Data Together: The Future of Effective Legal Sales
  • Creating Efficiencies Through Marketing Automation: Principles & Practices
  • Dynamic Content via Deep Personalization – the next stage in email marketing
  • Using Livestreaming Video to Tell Your Story, Build Relationships, and Attract Clients
  • Blockchain ID and The Changing Face of Digital Identity