June 2024 Legal Industry News Updates: Law Firm Hiring and Expansion, Industry Awards and Recognition

Welcome back to another edition of our legal industry news roundup, and happy summer from the whole team at the National Law Review! Please read below for the latest in law firm hiring and expansion news and key industry awards and recognition.

Law Firm Hiring and Expansion

Bradley Arant Boult Cummings’ Atlanta office continues to grow with the addition of partners Jeff S. LuechtefeldJohn Nail and Sean R. Gannon, senior attorney Gabriella Cole and associate Jessica R. Stephan as members of the firm’s Tax Practice Group. The firm’s Atlanta office has more than doubled in size since it was established in May 2023.

Mr. Luechtefeld earned his LL.M. in Taxation from the University of Florida Levin College of Law, his J.D. from the University of Missouri Columbia School of Law and his B.S. in Finance from Missouri State University. Mr. Nail earned his J.D. (cum laude) at Wake Forest University School of Law and his B.S. from the College of Charleston. Mr. Gannon earned his LL.M. in Taxation at the University of Florida Levin College of Law, his J.D. from Western Michigan University Thomas M. Cooley Law School and his B.A. from Michigan State University. The new partners represent Fortune 500 companies, closely held businesses and high-net-worth individuals in IRS examinations, appeals and litigation, as well as other tax issues.

Ms. Cole received her J.D. from the University of Houston Law Center, her M.B.A. from the University of Houston C.T. Bauer College of Business and her B.S. (magna cum laude) from Kennesaw State University. Her practice focuses on tax controversy law and representing corporations and individuals against the IRS and state departments throughout the audit, administrative appeals and litigation processes.

Ms. Stephan received her J.D. from the University of Southern California Gould School of Law, an LL.M. in Taxation from the University of Florida Levin College of Law and a B.B.A. (summa cum laude) in Finance from Mississippi State University. She advises partnerships, corporations and individuals in federal and state tax disputes.

Bradley Atlanta office managing partner Sidney S. Welch welcomed the new members of the Tax Practice Group: “We are delighted that this group of highly accomplished tax controversy attorneys is joining the firm. Their significant litigation experience and deep understanding of the IRS allows them to offer strategic solutions for our clients. The addition of these attorneys also strengthens and enhances Bradley’s federal tax controversy capabilities, as well as being synergistic with the firm’s government enforcement and investigations work. The Atlanta office is continuing our growth strategy with tremendous legal talent, and we look forward to their collaboration.”

ArentFox Schiff announced the addition of 17 members to the firm’s TechnologyLife SciencesIntellectual Property and Complex Litigation services in the Boston office. With these new additions, the firm’s Boston office has grown by more than 40% in 2024.

New additions to the IP team include partners Joseph M. Maraia, Dr. Daniel W. Clarke, Christopher Carroll, Laura L. Carroll, Brooke A. Penrose, Paul A. Pysher and Howard J. Susser; counsel Shawn P. Foley, Bruce D. Jobse and Joseph P. Quinn; and six associates and patent agents. Litigation partner Shepard Davidson has also joined ArentFox Schiff and will continue to focus his practice on complex business torts and contract claims. Among these new firm members are a former patent examiner, a master electrician and a molecular microbiology Ph.D., all of whom offer unique insights to clients in specialized and technical industries.

“ArentFox Schiff has long had a preeminent IP practice, and one of our strategic goals was to further expand this in Boston with a focus on life sciences, patent, litigation, trademark, and general IP services,” said chairman Anthony V. Lupo. “Adding this talented team helps us accomplish that goal. This group’s clients also fit strategically into our industry approach to the business of law, and based on our prior success with laterals and groups, we anticipate a number of opportunities to significantly grow revenue.”

“Thanks to its many leading universities, research institutions, and cutting-edge companies, the Boston area continues to be a hub for innovation that demands top-tier IP services,” added Boston managing partner David M. Barbash. “Adding this highly respected group of attorneys will offer immense benefits to our clients in New England and across the country as they grow their businesses.”

Varnum formed a Health Care Artificial Intelligence (AI) Task Force focused on the use of AI technologies and machine learning in the health care industry. The Health Care AI Task Force consists of attorneys with particular expertise in health care law, data privacy and AI technologies, and is led by four partners who regularly advise health care clients on regulatory compliance and counsel large corporations on innovative technologies and privacy regulations.

The goal of the task force is to help health care organizations protect sensitive patient data and maintain high clinical standards through advising on AI integration, promoting privacy and data security, assisting in policy development and fostering risk management.

Sarah Wixson, who co-chairs Varnum’s Health Care Practice Team, noted the increasing importance of AI for health practitioners.

“As AI continues to evolve, it is crucial for health care providers to stay ahead of the curve by understanding and adhering to the legal frameworks that govern these technologies,” Ms. Wixson said. “Our task force is committed to helping our clients navigate this complex landscape.”

“Our goal is to provide our clients with the guidance they need to adopt AI technologies,” said data privacy attorney Jeff Stefan. “We are helping clients leverage the power of these revolutionary advancements and avoid their equally significant risks.

Manatt, Phelps & Phillips, LLP expanded their New York office with the addition of financial services partner Mike Katz. With significant experience in crypto, payments, emerging company and venture capital, Mr. Katz will expand Manatt’s blockchain capabilities.

Mr. Katz is a strategic adviser to emerging growth companies and investors and a counsel to tech companies and venture funds. He provides advice to startups and venture capital funds to navigate overlapping corporate and regulatory issues. He earned his J.D. from Columbia Law School and his B.A. from the University of Pennsylvania.

“As I have seen firsthand, Manatt’s interdisciplinary and entrepreneurial approach to client service is extremely effective, and I am excited to join this team to help with leading the expansion of the Firm’s blockchain capabilities and support our clients across all aspects of financial services and venture capital,” said Mr. Katz. “Innovation-focused companies and investors are at the forefront of my practice every day, and Manatt is the perfect platform for me to bring experience to bear for clients across the Firm. I look forward to leveraging my varied in-house, corporate and regulatory skills to further enhance the Firm’s reputation as the go-to adviser for companies at the frontlines of innovation.”

Legal Industry Awards and Recognition

The 2024 Chambers USA Guide recognized Greenberg Traurig’s Data Privacy & Cybersecurity Practice in Band 1 for Nationwide Privacy & Data Security: Highly Regarded for the fourth year in a row. The guide’s “Privacy & Data Security: Privacy” category also recognized shareholders Liz Harding and David A. Zetoony, co-chair of the U.S. Data Privacy & Cybersecurity Practice.

Chambers and Partners selects attorneys and practices for the guide based on thousands of interviews with practicing lawyers and clients on a global scale. Chambers USA provides legal data and analytics to inform buyers of legal services of the top lawyers and law firms in the United States. Overall, the 2024 Chambers USA Guide recognized 273 Greenberg Traurig attorneys.

Claire Weglarz, partner at Womble Bond Dickinson, was elected to the Board of Directors of Trial Attorneys of America, a group of private practice attorneys and corporate counsel focused on the defense of products liability litigation. Membership in Trial Attorneys of America is by invitation only and is based on the recommendation of a member.

Ms. Weglarz is a member of Womble Bond Dickinson’s Product Liability Litigation team in the firm’s Los Angeles office. She represents energy, chemicals, manufacturing, automotive and consumer goods industry clients, and is involved in high-risk litigation on cases involving product liability, premises liability, environmental claims and toxic exposures to chemicals.

Chambers USA and The Legal 500 US recognized Andrea (Andie) S. Kramer in their 2024 nationwide rankings of leading tax lawyers. Specifically, Chambers USA included Ms. Kramer as a top tax and derivatives lawyer, and she was one of only four lawyers named to The Legal 500 Hall of Fame for Tax, Financial Products in the United States for 2024.

Ms. Kramer is a solo practitioner providing integrated legal counsel on regulatory, governance, commercial and tax matters to her clients.

“Each year, Chambers and Partners and The Legal 500 conduct unbiased research on lawyers around the world—and their independence encourages us all to be better,” said Ms. Kramer. “It has been a strong, productive, and interesting 18 months for ASKramer Law—and our clients and colleagues have gone the extra mile with these ranking agencies to underscore our commitment to legal excellence and great service.”

BTI Consulting Group’s 2024 report recognized Jackson Lewis P.C. attorneys Stephanie Adler-PaindirisRoss M. Gardner and Alessandro “Alex” G. Villanella as Client Service All-Stars. Attorneys are named as Client Service All-Stars for their client service excellence and commitment to fulfilling their clients’ needs. The BTI Client Service All-Stars list is based on feedback gathered from over 350 in-depth, confidential and unsolicited interviews.

Ms. Adler-Paindiris is a principal in the firm’s Orlando office, a member of the firm’s Board of Directors and co-leader of the firm’s Litigation group. She defends class and collective actions on behalf of employers and counsels clients on workplace challenges. Mr. Gardner is a principal in the firm’s Omaha office who represents management throughout traditional labor law and related litigation. Mr. Villanella is a principal in the firm’s Long Island office, whose practice focuses on collective bargaining, labor arbitration, contract administration and representation and unfair labor practice proceedings before the National Labor Relations Board.

“Stephanie, Ross and Alex are true champions of problem-solving for our clients,” said firm chair Kevin Lauri. “They understand exactly what clients need and effortlessly craft solutions that tackle immediate issues and safeguard against future challenges. They uphold the firm’s client service standards to the highest degree, and the entire firm congratulates them on this accomplishment.”

Chaikin, Sherman, Cammarata & Siegel, P.C. partner Allan M. Siegel was awarded the 2024 Trial Lawyer of the Year Award by the Trial Lawyers Association of Metropolitan Washington, D.C. He received this honor at the association’s Annual Awards Dinner at Nationals Park in Washington, D.C.

Mr. Siegel graduated magna cum laude in from The George Washington University and earned his J.D. from The George Washington University’s National Law Center. His practice is centered on personal injury cases related to automobile and commercial vehicle negligence, premises liability and medical malpractice. He is board-certified in civil trial law by the National Board of Trial Advocacy, an honor held by only 3% of attorneys in the United States.

Hiring and Marketing in the Legal Industry with Roy Sexton of Clark Hill Law and Legal Marketing Association [PODCAST]

Thor’s hammer, “Mjollnir!” Attorneys with dogs! Superman t-shirts! Roy Sexton leads a lively discussion about how the little quirks make your law firm more attractive to new hires, current staff, and the audience of your marketing efforts. He shares his career anecdotes and Clark Hill Law‘s recent branding revamp while being frank about the need for a new type of law firm culture. Learn more about the Legal Marketing Association here.

We’ve included a transcript of our conversation below, transcribed by artificial intelligence. The transcript has been lightly edited for style, clarity, and readability.

 

 

INTRO  00:02

Hello, and welcome to Legal News Reach, the official podcast for the National Law Review. Stay tuned for a discussion on the latest trends in legal marketing, SEO, law firm best practices, and more.

 

Rachel & Jessica  00:15

I’m Rachel. And I’m Jessica. We’re the Co-Hosts for The National Law Review’s Legal News Reach podcast.

 

Rachel  00:22

In this episode, we’re excited to talk to Roy Sexton, Director of Marketing for Clark Hill, about hiring and legal marketing. Roy would you like to introduce yourself?

 

Roy Sexton  00:30

Sure, I think you’re gonna regret having me as a guest. But I’m Roy Sexton, Director of Marketing. I’m also an active volunteer with the Legal Marketing Association, recently named President-elect for 2022, and President in 2023. Again, probably something they will live to regret. But I’m very honored to have been tapped in that way.

 

Rachel  00:50

Congratulations. As I mentioned earlier, one of the topics that we really want to dive into here is hiring and marketing trends in the legal industry, I think there’s been a lot of interesting hiring and sort of labor/employment topics to come out out of the pandemic.  In particular, specifically, how it’s getting harder to hire people, you know, retaining people that we do have, and just how COVID maybe long term will affect labor in this country and employment and hiring and all those things. In terms of the difficulty that midsize firms are finding it hard to hire lawyers on their legal staff. Is that a trend that you’re seeing? And if so, like, how can offices really remedy that issue?

 

Roy Sexton 01:30

Yeah, obviously it’s a trend we’re seeing in the industry. But fortunately, we’re not seeing it at Clark Hill. I had a recent opening in our team. And it’s for an events role. So presumably there are a lot of people out there that in the event space that we’re looking so I’m not going to put you know, you got to think about what, again, each submarket of the hiring market, right, and what’s influencing that, but in this case, we had like 85 applicants all pretty strong. And when I’ve had positions posted before I get me like 2030. So again, it’s an event so that’s probably driving that as well. I think we as a firm have really pushed culture, we launched our new brand in May. And my boss Susan Hearn, who’s a genius and wonderful because performance reviews are coming up soon. I love you. She, you know, she had the wisdom with our chief HR officer Kathy Sullivan, to say, when we launched that brand, let’s take the values that we usually keep for internal purposes and make them the spotlight on the brand. So we push that hard. And we did a lot of video asset creation about the firm generally the culture we are because we knew our clients and prospects would say that’s a nice place. Those seem like good people, I want to work with them. And I think we now that our second phase of the brand launch, launched about a week or so ago was a talent brand specifically. And we have Kathy with a video that’s gotten like 60,000 views on our social media so far, talking about, “these are our values, we believe in them.” And at Clark Hill, everyone has an equal footing. I mean, I think we know law firms struggle with that kind of upstairs-downstairs thing. If you’re not an attorney. Well, you’re just you’re dispensable and you don’t be treated with the same level of respect. I think clerk Hill has tried to intentionally take a different tack in that regard. And the attorneys are there with us. I mean, it’s not like we’re trying to sell them on an idea that they themselves don’t believe. They are there already. So we’ve fortuitously pulled from the culture, we already had clerk Hill has grown through acquisition. So we had a lot of different regions that came together to be Clark Hill. And it was important for us to go forward or the brand that told the firm story, elevated, everyone, and said, “I’m part of a bigger family here.” And I think, knock-on-wood, our recruiting efforts have benefited from that kind of message. So you know, I don’t want to, you know, spoil the secret sauce. But for those firms that are facing that conundrum, everyone always says, Oh, we’ve got a great culture. Well, show it, demonstrate it, use video, use photos. This is my home, I’m in the basement. My husband sent me down here 19 months ago, and I haven’t come back. But you know, we in the early days of pandemic, I had my dog here beside me the whole time and my social media person, Tommy said, Hey, let’s do a four-legged coworkers campaign. And we did and we got so much response from that we were posting dogs not and you’re like oh, and Facebook, right? I think LinkedIn. Interestingly, a year later, LinkedIn now has dogs of LinkedIn. Have you noticed this? They promoting that and I’m like they stole our idea. After we went through about six weeks to this one person in the firm said, should we be doing that? That doesn’t really seem like something we should be promoting. I said Well, too late. It’s over. It’s said to people, this is who we are. We’re human beings. We do good work showing our humanity does not detract from our ability to do good work. It enhances it. And I think that’s what the pandemic has hopefully shown people that are willing to listen.

 

Rachel  04:47

I mean I dunno about Jess, but I’m all for more dog photos in general.

 

Jessica  04:52

Yes. Spoiled pets!

 

Roy Sexton 04:54

I also benefit as a manager from previous experience. I worked in healthcare for a decade and that’s fraught with its own challenges in the healthcare system I worked at had a Leadership Academy and I took every class I could and I loved it. And it was very much about, listen to your team, help them succeed. Find you have a job description, you have the talent, but find the path for them. So they see they have a career and potential. One of my early management memories is I had taken over marketing at this healthcare system, and they had an outboard Remember, you’re too young to remember those. It was like, it was a whiteboard, and it had little magnets or like I’m in, I’m out. And I had an exceptionally talented person who did our radio show all this stuff. She loved working from home, this is about 15 years ago. And I said, Fine, you can work from the moon, I don’t care. If you’re doing good work. I don’t care. Now look where we are. Well, she would always like to write on the board. I am working from home. So a colleague came in, who managed the quality and accreditation and was that kind of busy body of the of the health system. And she looked at that in whiteboard. And she kind of made a mental note and walked away. And later she goes, Roy, I got a call on the hotline. Do you have people working from home? I’m like, Maureen, you did not get a call on the hotline, you saw that board. So what I did is I walked out of my office and I said, “Hey, Barb, does this come off the wall?” And I ripped the whiteboard off the wall, I said, Yep, comes off the wall. So I solved for the problem a little differently. Lisa continued to work from home, I’m sure it was in violation of some policies and processes, but she was doing good work. And to change that, because someone was being a busybody in the organization was going to hurt the outcomes of the organization. You know, I’m not advocating people ignore the rules of their organization, don’t get me wrong, but understand your talent in what they need. And if they shine in a certain environment, let them be there. And don’t worry about what time they’d showed up. And because they’re gonna give you more than you ever expected, but if you manage for style and time and what they were, and when they showed up and how many hours they were in, they’re only going to give you that they’re not going to give you any more.

 

Rachel  06:59

I think that level of trust is really important. I think when they feel they can be trusted to sort of do that in their own way. And yeah, in the way that makes them work better. I think that’s something I hope many industries learn from this pandemic.

 

Roy Sexton 07:15

I don’t want to seem ageist, I do think we have generational issues. And it depends on your leadership and what they’re comfortable with. We are used to our cell phones and zoom in all these different ways that I can, you know, for 15 years now, I basically could do my job remotely, wherever and whatever I was doing, because there are those tools. So their assumption is, we all know what we know, they assume nobody’s doing anything because you’re not here in a suit and tie. No, it’s a little harder for a manager. But it’s so much more rewarding to focus on the outcomes. So you learn your talent, you learn their limitations, you help them fly, you don’t overly critique them until they’re ready. You can calibrate but let people get the foundation, let them be safe, folks who want to be here in a suit and tie if that’s what you want, you come in, but don’t expect that of everybody. You have to focus on the individual. And if they have talent, where are they going to shine the best, and it’s a job. And I appreciate that I work in a culture that has its rules, they follow the protocols, they ask you to commit to well, what are you doing to create a culture that people want to be part of, and it’s going to solve itself?

 

Rachel  08:23

You touched on this a little earlier in terms of bringing people into new roles, training them. And we touched a little bit on hiring, one of the things that we wanted to ask you about is what are your thoughts on hiring professional staff with like no experience in the legal industry, and what are the advantages and the disadvantages of that?

 

Roy Sexton 08:41

I think people get very linear and they’re like, Well, you only have these criteria, you don’t qualify for this. You don’t have to talk to the universe of people, some people just aren’t the right fit, but look at their personalities as much as the background they have. And I think you gain a lot. Somebody should at least have lawyers in their family. If you’re going to work for a law firm, you got to fit the personality is unique. Doctors have a unique challenge in that they love risk, but they love data. So if you’re working in marketing with doctors go in with enough data that they see you. You did some scientific method of this. Yeah, sure. Okay. Great. With lawyers, I went to I went in with data, because that’s what I knew from healthcare, oh, I barely left the room alive, because all they saw was risk and possibility. They want to avoid risk. You know, there’s some things you learn about the culture quickly, that that’s the only thing I would say if you’re going to hire somebody. And you have a very difficult law firm culture, a very demanding group of attorneys, you might want to grab somebody who’s at least worked with lawyers in some aspects. I don’t need to know the nuance of what the litigator is doing. But I need to know why it’s important, what audience you’re trying to reach. And then trust me to figure out the channels, the mechanisms and all that to do and sometimes attorneys jump into that they want to tie your hands and say I want to sponsor this rodeo because I’m going to get all this stuff out. I’m like, That’s a stupid idea, I can’t say that, I have to say, well, they could do that. Or you could do this, I don’t think you need to have a law firm background, at least for roles like mine. I hate it when people say it’s not rocket science, what we do is difficult, let’s not minimize that it is as hard as rocket science. Because it’s people, it’s relationships, and you never know what you’re getting when you walk in the door with somebody. But if you have some emotional intelligence, you have the chops to communicate to right, you understand the digital channels that are available to us. And you have the sensitivity to appreciate. This very busy person who has an attorney is very stressed out, and they’re not mad at you, they just don’t know what you’re talking about. And you have to have the patience and the calm and the kindness to understand what’s important to them, you can work very well. So that’s kind of what I look for when I’m interviewing people. I don’t get hung up on if they’ve worked in a law firm before. But if I feel like they’re a bad culture fit, and they haven’t worked in a law firm, and they don’t have the skills, and I said to somebody yesterday, you don’t want to work in a law firm, you’ve worked in retail, most other places don’t do it.

 

Rachel  11:07

That focus on interpersonal skills is something that I think, in the past has been undervalued. Yeah, sort of going off of what you said earlier, in terms of you know, you’re in college, you had an arts degree, I mean, think just my both have parts degrees, in some sense. And I also have a partner that has a STEM degree. And you know, there’s sort of like this dichotomy of like, those very hard math and science skills like, yeah, aren’t always what you need to succeed, a lot of times it is learning how to talk to people and form relationships and things like that.

 

Jessica  11:36

So when we think about the increasing conflation of a firm, like their operations that are changing- your cultural changes, what do you see as the role of a marketing professional in the market that exists now?

 

Roy Sexton 11:51

I think we’re in a unique opportunity, and a really strong one, you know, people, people fixate on the AI as an abstraction versus something that just needs to be the reality. When you think about the AI, or when you think about wellness or any of these topics, that confluence of law firms are struggling, we need to fix our culture, we need to have representation, we need to have legitimate, you know, put people in leadership roles that look like us on this call, you know, there are people of color there, you know, so people see themselves in the leadership ranks, and they’ll stick around. So if you make that change, now take the victory lap for marketing, tell people about it don’t don’t suddenly get shy. I’m celebrating a leader who’s creating great change. I’m celebrating young people who are being seen, their friends and family are like, wow, that’s a neat organization. And, again, you have to see that larger, you know, Disney, Apple, those companies do a good job of creating an environment you want to be part of, if you can steal some of that, as a law firm, don’t get so focused on I want a case tell everybody I won that case, it’s going to get me business. Okay, maybe. But if they see what kind of organization it is the culture change that’s happening, the fact that good work is coming out of that organization, then you’re going to attract talent, you’re going to attract customers, you’re going to have a sustainable model. And I do think sometimes people are just so linear in their thinking they miss that that broader storytelling, opportunity. So you know, I think we’re in a unique place. I also think the other side of the coin, I’m going to get real, technical, we have so much data available to us right now. We have so many tools. It is a marketer’s dream right now that we have to work with, we don’t have to go to outside agencies, sorry, service providers to do stuff. Use data in that way, again, to drive change in the culture to drive engagement. And these digital channels, you’re, you’re using them beautifully. I mean, I really, when I saw Jennifer Scholler, at ALM, she was overwhelmed with the response that has come from your platform. In recent months. This is it’s off the charts, because you got good content, you’re reaching people, you’re putting it out there in smart and clever ways. And you have a following. And people then gravitate, you know, they gravitate to where there’s a following, so.

 

Jessica  14:10

I’m so glad you mentioned how the legal industry does have the weird, high walls around it. Sometimes I think there’s such a particular hierarchy in a law firm in general. So the fact that you know, we all know people want to connect with people. So if you keep just having these tall walls of legality, I guess. Preventing people from wanting to connect with you. That’s why I mean, over and over. If we beat anything into this podcast, it’s that people want to know a law firm. They want to know the people. That makes them want to go to you in the first place.

 

Roy Sexton 14:47

I switched my LinkedIn picture the other day and I switched it back but I had one of me and a Superman t-shirt. Somebody took me I loved it. And I got so much great response to that but I got some people inside from like, Do you think that’s really the professional look you want to be going for and I second-guessed myself, I changed the picture. And then I resented myself for it, finding those moments of authenticity. That’s what people respond to. And I think we get so worried in law firms are rife with this law firms want to be first to be second, like, they don’t wanna be the first one to do anything, in case it’s too risky. But they want to be right there at second, we’ll be the first, no one’s paying that much attention anyway, you’re not going to, you’re not going to ruin your organization, anybody who comes at you with a phrase, you need to be taken seriously run away from them, because they’re worried about the wrong, none of us need to be taken seriously. We need to do good work, we need to be accessible, we need to have fun and enjoy the lives that we’re living. And those people who say those things to you, they’re nervous themselves, they want to be out of their own shell.

 

Jessica  15:46

It’s just that old environment, like what you’re saying about employees, you know, there are the ones who want to wear the suit and come in, and that’s fine. But that’s because that’s who they are. Yeah, and you should be okay with that, if that’s what you want to do. You know, but also the same has to go for people who want to work remote, and yeah, have Thor’s hammer behind them. You know what I mean? Like, I just feel like, I’m hiring the attorney that posts dog photos. That’s something I can connect with. And yeah, I think that attorneys in particular, so before this, I was a paralegal for a couple of years. So I’ve worked around attorneys a lot. And I think the, it’s that competition with each other, you know, you got to be the best you got to put up your Super Lawyers because people won’t take you seriously. I don’t know why that idea persists.

 

Roy Sexton 16:32

So I realize it come into a room. And it’s easy for me to say I don’t need to worry about being taken seriously, because I have the latitude to have Thor’s hammer behind me. And it’s colorful, somebody else who’s coming maybe and nobody knows I’m gay unless I tell him but I tell everybody, I have the latitude to be a little more myself. And I appreciate that some of what I’m saying may not work for people who have been in marginalized groups or who have felt, I’m speaking to two women. And so I’m going to mansplain back to you the experience you’ve had my husband, I were talking about this last night, he had a colleague who posted something about I’m part of this women’s group, and I’m so grateful for their support. And my husband’s kind of manager who literally does not see gender color. He just sees talent. He’s a wonderful human being in that regard. He goes, does that do people really need those groups still, I go, honey, you’re different than everybody else. A lot of women have had to go through hell. We saw it in the “Me Too” movement, things that we never knew or heard about. It happened behind closed doors, slights that happen, the marginalization that happened. So I realize there is an element sometimes if I wear the outfit everybody else is wearing, it gives me entree to then be myself, try to help us try to break down that need in an environment. If you knew the hurdles you had to overcome to get into your role, break them down for other people don’t let that continue. Because it’s unnecessary.

 

Jessica  17:57

I want to know because I’m sure law firms now with all these changes are getting so…not frightened- that might be too strong of a word, but they’re very cautious about things in general, you know, the risk, the risk management part of that is definitely a little bit. But when it comes to how you’re doing things with marketing, you know, how are you using like numbers to show that the work you’re doing is effective? You know, how are you doing that to reassure firms that yeah, you know, the necessity of it.

 

Roy Sexton 18:32

So we use Power BI as a sort of a baseline, we’re doing a lot of analysis through what we use sprout for social media. I’m not I’m not advertising to these people. I’m just saying that’s what we use. We’re working with ALM right now sorry, on some direct advertising. And and, and that’s giving us that ability to target and figure out who we’re reaching when we’re reaching and how we’re reaching them. Were really, with the new launch of the new website and brand, we stepped up our SEO, and we’re working with a partner there that isn’t just doing the SEO for us. They’re teaching our team how to do it correctly. So we have a monthly report that we send out to the firm, that’s more anecdotal. But he always take those laps, put yourself back in front of the firm going, here’s everything that happened this month, half of them read it, we get some nasty grams too long, didn’t read fonts too small, that kind of stuff. But mostly they’re like, we’re here. And now on a weekly basis, we send another digest, like, here’s how many alerts went out. Here’s how many events. So those are your kind of leading indicators that people go, there’s some kinetics happening and social media is really helpful that way.

 

Rachel  19:31

For our next topic, we want to focus in more on what Clark Hill has been doing in recent months, like you mentioned specifically earlier that the firm, create a new brand and focused on you know, the sort of value in the culture-aspects of it. How did that process go and what can law firms learn from?

 

Roy Sexton 19:48

The pandemic served us well, it gave us more time. We had a very aggressive timeline that I don’t know that we would have hit before. It gave us more months to dig in, and really what we had done in the development of brand- we worked with One North on the brand and the website. And we had a lot of listening and learning outposts. That was important to me. And it was important to my boss. And so we had a survey of everybody in the firm, not just attorneys, and we got like an 80% response rate with like, a shortlist of questions. What do you think the brand is? What do you hear that? You know, because we were bringing a culture together too. And then we went externally, we did client interviews, what do you think of the brand? What do we do? Well, what don’t we do, we baked all that together. So we did the discovery piece of it to then move to well, What messages do we think are a reflection of who we are, and then what’s our stretch to what we want to be, and we took the time to go through that process. And then we landed on a brand, we then with the pandemic, we had the moment to step back and go, Okay, we didn’t think we’re gonna be able to go through all the content on the website like we wanted to, we do. So let’s use the Education own moment here. Rather than just marketing, go rewrite everything and put it up. We use this as an educational opportunity with our BD folks and everybody to divvy up all the bios, we had a new structure to it, we had a headline, we did that intentionally, like let’s create a structure that forces a rewrite of the BIOS. So then we had the time to do a bio project. And Alex, France and Tommy on our team, they, they set it all up, they put a video together, we went to each business unit said, This is what we’re trying to do, the voice we’re trying to capture. We got pushback, we got people that didn’t want to do it for mostly though people. And the attorneys themselves took a swing at it. We use the development of the brand and the website very collaboratively, we delegated everybody got some time in it. We worked with all the operational areas in the brain lunch, we had an extensive process. Cheryl Kravitz helped us with a timeline of HR, you’re doing this, it you’re doing this, it’s not just only marketing things, everybody gets a piece of this. And at the end of it, we had a celebration, everybody got a swag box, we wanted to make sure everybody wherever they were got a box of new branded stuff, we had a wonderful video that tells studios put together of who we are telling our story. I’m an opportunist, and I’m cheap. So I’m like, we want to do a video that will work internally. And then I can slice it up and put it externally people didn’t understand what the hell I was talking about until we did it. They were like, well, this is for we want to talk about internal things. They go no, no, just inspire people. We can have some framing stuff from our leaders, but just inspire people. And then we’ll have that out in the world. We had like 370,000 views of that video, when all was said and done. It was thrilling. And we told our story, but we took time to have everybody feel like they were part of it. So when we launched the brand, not many people had seen it. But they felt like they were part of it when they saw it. And that made all the difference with all the other random stuff that comes our way on a daily basis to do this correctly, and make it launch where you don’t have 1,000 knives in your back. Give yourself two years and really open up the process where you can have people feel like they were part of it.

 

Rachel  22:51

Yeah, I think what you’re saying how the pandemic helps move things along is not uncommon. In terms of like the interviews we’ve done so far. I think a lot of law firms have said that the pandemic really pushed them to make these changes. And these changes were something that were in the pipeline for a while, and they just forced to move forward with them because they didn’t have any other choice. So that’s sort of that sort of leads into my next question here, when you were doing this and doing this branding and all this other stuff, and you launched it, you know, what has really been the response that

 

Roy Sexton 23:25

It was overwhelming. They were minor hiccups. And what I love about my boss is just a Roy, just take a pause, it’s fine, don’t don’t catastrophize it’s gonna be fine. Just We’ll get through it. It’s not a big deal. So sometimes you gotta listen on the things that don’t matter, really like the font of that email, and give. And then you have the big win. And by God, everybody loved the stuff that mattered the brand, they were so hungry for it. They had felt included, we done enough lead up to it, they knew it was coming, they loved the look, they felt elevated, that’s what you want with a brand. They felt like the brand that they’d had and inherited. And again, these were four or five different separate firms that have come together, Clark Hill inherited an old Clark Hill brand that even Clark Hills unlike anymore, seven felt like they needed new clothes for school. They so you gave them something fresh. And the video that was embedded with all these faces from all over the country, again, my boss’s wisdom, because I was like, well, let’s just have two or three people. Let’s make this easy. And she was No, no, Roy, we got to figure out how to get to six different locations and have a lot of people interviewed. She was right. Because people saw themselves in the story. And the response we got internally was exactly what we wanted. People quieted down. Their obsession was signage and all this stuff that they were driving us all crazy because they were like, Oh, you have this in hand. It gave us the credibility and all the other things to like, Oh, you guys actually know what you’re doing? Yeah, we do. And then the external response was, like I said with the video itself had 300 I think 375,000 views and the response from people outside the firm, because lawyers will never tell you that they’ll tell you when someone Outside the firm is teasing us. But they don’t tell you when they hear the good stuff. But I know they did. I know they heard from people outside going, Wow, you guys woke up, you’re doing interesting stuff. And and that’s what we wanted. You know we’re having a record year again, many law firms are having a record year again. So I can’t chalk it up to the brand and the website necessarily, but I feel like we landed a market and brand message just when we needed it at the right time to galvanize the organization to help us move forward. With strong leadership. Our CEO has been there every step of the way and supportive he was part of the brand launch, she has reinforced the things we needed him too. He’s challenged us when we needed to be challenged. My boss has seen the long game. I’ve had an incredible team of people whenever Anderson, she I feel like I’m giving an Oscar speech came in under budget way under budget, and on time, which is unheard of, and I’m very proud of that

 

Rachel  25:51

We spoke a little earlier was the importance of diversity and creating diverse teams. Can you speak a little bit about you know, what Clark Hill has done to do that, and like why it’s important?

 

Roy Sexton 26:01

Part of the DNA of the organization, our Texas offices that came online a couple years ago, Strassburger, they had a really robust program, they called it bold thrive and pride. I think we’re sort of evolving. I think affinity groups are important, but sometimes they almost think they also do some disservice. It’s like, I feel this way, sometimes all you gay people get together and go do stuff and talk and it’s like, Well, okay, but we need to, we need to demonstrate to everyone else, we have value. But those are that we brought those in and again made them part of this launch that we had attorney leaders now, not just in Texas, but across the country who are driving those efforts. Pride is obviously for our LGBTQ community. Thrive is for people of color. And then bold is our women’s initiative. But somewhat, they’re all a bit inwardly focused, because you’re trying to provide talent, tools, resources, and commiseration to people who are in those groups that work for the firm. But we’ve also started to extend that out to say, well, what are the programmatic offerings we can provide to demonstrate we’re committed to this, the education pieces, it’s, it’s gonna sound like small potatoes, but it was a big impact. Alex France on my team, she looked at the calendar and all of the events that are important both as recognition months, as well as the holidays, based on faith and culture and all those things. And so we have a an intentional message that goes on, we have an editorial calendar against that. And we’ve also used as an engagement strategy with our HR folks. So for, for example, Asian Asian American Pacific Islanders month, we had Alex and glory pack who was with us at the time, they put together little placards, we put on our social media with a story or a video component with people in their own words. And again, we didn’t live in it to attorneys, it’s paralegals, it was office managers, it was legal assistants, anybody who was in that category, or felt strongly about that and wanted to had something to offer, we made sure we were telling their stories on our digital channels. And then we circulated that internally. Now that all feels a little window dressing, you know, to get to the substantive issues our leadership team is actively looking at, how are we recruiting? Who are we putting in what roles how are we promoting and actively assessing that data to say, you know, are we using the Mansfield rubric, we don’t have enough hear or in some cases, we’ve actually been pleasantly surprised, because I think you always feel like you’re not doing enough. And then you look at some of it, and you’re like, Oh, we’re actually we’ve been more intentionally we even realized. So Linda Watson, who’s one of our attorneys has been leading that effort with HR, and they’re relatively early in that journey. But you know, they’re taking it quite seriously. When I was in health care, we went, we did something called the Malcolm Baldrige assessment, which is a quality piece, and some people do it just to win the award, we did it to actually improve. And Clarksville is doing that same thing with Mansfield, it’s like, of course, we want the recognition. But we want to use the criteria to get better. And I’m thrilled to see that, you know, I’m not involved in it other than this communication stuff I talk about, but what I’m seeing the firm do, I’m really pleased about. So

 

Rachel  29:03

I think it’s just great to highlight those things on this podcast, I think being able to learn from what others have done and be able to apply it to actually helps make change.

 

Roy Sexton 29:12

Well, and that’s why I’ve always loved being part of LMA. I mean, I don’t know if the attorneys know this. But when we all get together we tell everybody what we’re doing. Right? Don’t do that. Well, it’s there’s what you do, and there’s how you do it. So it’s it’s always good to see what other people are doing. Because then you can take that idea and build on it. And then they can build on your idea and you just get better. You know, there’s always live in abundance, not scarcity. And so you’re right, look at what other people are doing. go think about that. We should do some of that. But let’s do it our way. Let’s take the idea and do it in our style. And then you’re not stealing from anybody so

 

Rachel  29:47

Excellent. So yeah, we’ve had a great conversation with you today. Right. We really appreciate you joining us. A special thanks to Roy Sexton from Clark Hill for joining us today.

 

Roy Sexton

Thank you for having me.


For more articles on the legal industry, visit the NLR Law Office Management section.

Best States to Practice Law for Every Attorney

No matter what area of law you specialize in, there is no denying that the legal industry can be competitive. However, some locations can present advantages over others. While there are plenty of viable states throughout the country that can be good places for attorneys to practice law, some rise above the rest. When you’re wondering where to settle down, consider these five best states to practice law.

What makes location so important for practicing law?

Where you choose to practice law can substantially impact nearly every facet of your life and career. Some of the most significant factors include:

  • Cost of living: It probably won’t come as a shock to hear that some places are more expensive than others. If you settle in a costly metroplex, then you’ll likely have no choice but to choose only the highest-paying positions just to maintain a decent standard of living.
  • Network: Building an influential career as a lawyer often depends on forging long-lasting professional relationships with peers and mentors. Your location can affect who you interact with and how much networking you can do.
  • Salary: While lawyers may have a reputation for earning sky-high wages compared to other professions, that is not always the case. In states where demand for lawyers is low, you may not be able to command as competitive of a salary as you would in a bustling city.
  • Job saturation: It’s a simple fact: law firms earn more business in some places than in others. The amount of demand for legal services and competition for local clients can impact everything from your annual profits to the fees you can charge.

What are the best states to practice law?

Consider these five states as some of the best places in the country to practice law.

5. Connecticut

Connecticut may seem to be an odd choice as one of our picks for best states to practice law on the surface. After all, the Constitution State has seen its population of lawyers decrease in recent years rather than increase. However, looking at the complete picture presents a more enticing prospect for lawyers despite the negative employment trend.

Connecticut has one of the nation’s highest average salaries for lawyers at about $150,000, putting it among the country’s top ten highest-paying states for legal practitioners. Bridgeport, CT, is even ranked as one of the country’s best cities for lawyers. On top of that, the state also enjoys a high density of law offices as a portion of the total number of businesses, meaning that there is a robust scene for incoming lawyers to discover.

4. Georgia

The Peach State has been one of the legal industry’s most sensational success stories in recent years. Once a relatively unimpressive area in terms of its number of lawyers or salary, the state’s legal market has experienced explosive growth in the past decade. In 2018, the state’s lawyer population had increased by more than 21%, and that number has only continued to grow.

Georgia’s exponential growth makes it one of the best states to practice law. Demand is skyrocketing, and salaries are staying steady at around $130,000, depending on the legal specialty.

3. New York

As the home of some of the world’s most powerful global law firms, perhaps it’s no surprise that New York remains one of the very best places on the planet for attorneys to set up shop. Lawyers enjoy one of the highest national salary averages in the Empire State at about $170,000 per year. However, the generally high cost of living makes this number seem a bit smaller in context.

Although this state has fierce competition with a dense concentration of lawyers among its workforce, it also has intense demand for new legal practitioners. There are ample opportunities for career growth for those who can break through the noise and step up to meet the demand.

2. California

California is unrivaled when it comes to viable cities for lawyers to practice law. While many other states have one or two legal hotspots, California has at least four major hubs: Sacramento, Los Angeles, San Diego, and San Francisco. With such a dense collection of legal attractions, this West Coast state has an unquenching appetite for new lawyers and demonstrates substantial growth of more than 15% in the past five years.

Of course, high demand means that there is also plenty of competition for lawyers in California, leading local firms to offer the country’s second-highest average salary at about $170,000 each year. Unfortunately, the state also has one of the country’s highest average costs of living, such that those alluring wages lose a bit of their luster. But with increased rates of growth for most legal professionals to quickly advance to increasingly senior positions, there can be plenty of rewards in store for those who can persist in the area.

1. Illinois

Illinois may be an unexpected state to make the top of this list. However, take a look at the data, and you’ll find that it has a little bit of everything needed to make it the very best state to practice law. First and foremost, legal practitioners in the state earn one of the country’s most respectable salaries at about $150,000 per year – and that money can go a long way, as Illinois is a far more affordable state than every other top state for lawyers.

Even if you choose to settle in Chicago, the site of most law firms in the state, you’ll find that home prices and living costs are lower than in many other big cities. Illinoisan lawyers have experienced some of the country’s fastest growth in salaries as well as job openings, as the local market has grown by more than 20% in the past five years. With plenty of law firms throughout the state, no matter where you settle, you’ll be in store for robust career growth in this great state.

Takeaway

Enjoying the benefits of being a lawyer dependent on many factors, including location. When you’re wondering where to settle down, consider these five best states to practice law.

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For more articles on legal hiring, visit the NLRLaw Office Management section.