Tag: law office

January 2025 Legal News: Law Firm News and Mergers, Industry Awards and Recognition, DEI and Women in Law

Thank you for reading the National Law Review’s legal news roundup, highlighting the latest law firm news! A new year means new law firm news. Please read below for the latest in law firm news and industry expansion, legal industry awards and recognition, and DEI and women in the legal field.

Law Firm News and Mergers

Jackson Lewis P.C. announced the elevation of 20 attorneys to principal status, including:

“We are proud to announce the elevation of our 2025 class of new principals,” said Firm Chair Kevin Lauri. “These individuals have demonstrated exceptional talent, steadfast dedication and a deep commitment to both our clients and the core values that define Jackson Lewis. This is a well-deserved achievement, and we are excited to see the continued leadership and impact each of the principals will bring to the firm in the years ahead.”

Bradley Arant Boult Cummings LLP welcomed its largest first-year class, including 49 associates and two staff attorneys. The class includes:

Atlanta

  • Kaylee M. Roberts – Litigation Practice Group (Emory University School of Law)
  • Joseph A. Shafritz – Healthcare Practice Group (Georgia State University College of Law)
  • Ashley E. Strain – Litigation Practice Group (Emory University School of Law)

Birmingham

  • Bidushi Adhikari – Litigation Practice Group and Construction Practice Group (Boston University School of Law)
  • Julianne L. Bayer – Litigation Practice Group (University of Alabama School of Law)
  • Katelyn Carson – Construction Practice Group (University of Alabama School of Law)
  • John Darby – Corporate & Securities Practice Group (The George Washington University School of Law)
  • Edward Gaal – Corporate & Securities Practice Group (Cumberland School of Law at Samford University)
  • Joshua S. Lewis – Banking & Financial Services Practice Group (Cumberland School of Law at Samford University)
  • Matthew J. Lloyd – Litigation Practice Group (Washington & Lee University School of Law)
  • Marlee Tomlinson Martin – Real Estate Practice Group (University of Alabama School of Law)
  • Daniel S. McCray – Litigation Practice Group (University of Virginia School of Law)
  • Ashlyn E. Payne –Banking & Financial Services Practice Group (Cumberland School of Law at Samford University)
  • Brianna Rhymes – Government Enforcement & Investigations Practice Group (Southern University Law Center)
  • Zachary B. Stewart – Construction Practice Group (University of Alabama School of Law)
  • Charlotte Udipi – Healthcare Practice Group (Washington University School of Law)
  • Macy Walters – Litigation Practice Group (University of Mississippi School of Law)

Charlotte

  • Tamara Boles – Litigation Practice Group (University of Alabama School of Law)
  • Steven Hix – Litigation Practice Group (University of South Carolina School of Law)
  • Noah Matthews – Construction Practice Group and Litigation Practice Group (University of Miami School of Law)

Dallas

  • Lexie Alexander – Litigation Practice Group and Government Enforcement & Investigations Practice Group (Emory University School of Law)
  • Stephen McCluskey – Litigation Practice Group (University of Texas School of Law)
  • Taylor E. Scott – Litigation Practice Group (Southern University Law Center)

Houston

  • Jonathan Adams – Litigation Practice Group (University of Texas School of Law)
  • Tim Almohamad – Construction Practice Group (University of Texas School of Law)
  • John “Carter” Byrum – Litigation Practice Group (University of Texas School of Law)

Huntsville

  • AJ Brien – Corporate & Securities Practice Group (University of Alabama School of Law)
  • Trevor G. Porter – Corporate & Securities Practice Group (University of Alabama School of Law)

Jackson

  • Marshall Jones Jr. – Real Estate Practice Group (Mississippi College of Law)
  • Shelby Parks – Litigation Practice Group (Mississippi College of Law)
  • Emily C. Stanfield – Litigation Practice Group (Mississippi College of Law)
  • Preston Garner Vance – Construction Practice Group and Litigation Practice Group (University of Mississippi School of Law)

Nashville

  • Stephanie Goldfeld – Labor & Employment Practice Group and Litigation Practice Group (University of Tennessee College of Law)
  • Dawn Jackson – Litigation Practice Group (University of Mississippi School of Law)
  • Zachary June – Litigation Practice Group (Duke University School of Law)
  • Nora Klein – Corporate & Securities Practice Group (Belmont University College of Law)
  • Cole S. Manion – Construction Practice Group (University of Kentucky J. David Rosenberg College of Law)
  • Amanda Norman – Litigation Practice Group (George Mason University Antonin Scalia Law School)
  • Carter Oakley – Real Estate Practice Group (University of Tennessee College of Law)
  • Monica Peacock – Economic Development & Renewable Energy Practice Group (Duke University School of Law)
  • Elizabeth T. Petras – Litigation Practice Group (Emory University School of Law)
  • Madison G. Porth – Litigation Practice Group (Vanderbilt University Law School)
  • Lily Rucker – Labor & Employment Practice Group (Vanderbilt University Law School)
  • Marlee Sacks – Litigation Practice Group (Emory University School of Law)
  • Jon Michael Sockwell – Litigation Practice Group and Banking & Financial Services Practice Group (University of Alabama School of Law)
  • Jaden R. Taylor – Corporate & Securities Practice Group (George Washington University Law School)

Tampa

  • Justin A. Clark – Corporate & Securities Practice Group (University of Florida Levin College of Law)
  • Lucie Hunter Fisher – Litigation Practice Group (Washington & Lee University School of Law)
  • Mary Rosado – Construction Practice Group and Litigation Practice Group (University of Florida Levin College of Law)

Washington, D.C.

  • Elizabeth A. Brown – Construction Practice Group and Government Contracts Practice Group (University of Alabama School of Law)
  • Winni Zhang – Construction Practice Group (Washington & Lee University School of Law)

“Each year, one of our firm’s overarching goals continues to be strategic growth and this includes adding talented young attorneys across a variety of practices. This group is no exception as we welcome this historically large class of attorneys across our footprint,” said Bradley Chairman of the Board and Managing Partner Jon Skeeters. “We look forward to working with this accomplished group and are pleased to welcome them to the firm.”

David Vallas joined Honigman LLP’s Chicago office as a partner in the business litigation practice group and litigation department.

Mr. Vallas focuses his over two decades of experience on real estate and commercial matters, representing lenders, developers and REITs in cases involving creditor disputes, commercial foreclosures and municipal compliance.

“With the commercial real estate market expected to bounce back in 2025, businesses will need an experienced litigator who can handle the myriad of complex legal challenges that may arise,” said J. Michael Huget, Chair of Honigman’s Litigation Department. “David consistently delivers solutions that align not only with his client’s strategic objectives, but the evolving demands of today’s dynamic market. We’re thrilled to bring him on board.”

Legal Industry Awards and Recognition

Proskauer Rose LLP announced that Brian Schwartz, partner in the firm’s private funds group, was named to the 2025 Rising Stars list by Venture Capital Journal. The list features limited partners, founders, investors and advisors who are under the age of 40 and have made their mark on the industry.

Mr. Schwartz represents private fund sponsors in different fund strategies, including venture capital, growth equity and buyout funds. His practice focuses on structuring, organizing, marketing and negotiating Private investment funds through all aspects of the fundraising process.

Nelson Mullins Riley & Scarborough LLP announced that Boca Raton partner Rusty Melges was selected for the Urban Land Institute’s 2025 Leadership Institute Cohort. He will join 35 other professionals to learn tools and insights to tackle the most urgent real estate and land use challenges in South Florida.

Mr. Melges focuses his practice on representing clients in real estate transactions involving the acquisition, financing, repositioning, development and leasing of office, commercial and mixed-use projects. In addition, he also regularly represents financial institutions in the mergers and acquisiton area as well as third-party risk management and corporate governance.

Moore & Van Allen PLLC announced that members Bill Zimmern and Rob Rust were added as leadership of the firm’s corporate team. They join members Billy Moore and Joe Fernandez.

Mr. Zimmern assists his clients with securities and general corporate matters, who come from a range of industries including information technology, financial services, healthcare, industrial and business services, real estate and retail. In addition, he provides advice on merger and acquisition transactions that is practical and business oriented.

Mr. Rust represents clients in transactional matters including commercial contract work, mergers and acquisitions, and joint ventures. His scope of representation encompasses complex domestic matters and significant cross-border transactions.

DEI and Women in Law

Womble Bond Dickinson LLP achieved a perfect score of 100 on the Human Rights Campaign Foundation’s 2025 Corporate Equality Index (CEI) for the tenth consecutive year. The tool highlights US company promotion of LGBTQ+ friendly workplace policies nationally and abroad.

The CEI looks at criteria under four pillars; business entity non-discrimination policies, equitable benefits for LGBTQ+ workers and their families, inclusive culture support and corporate social responsibility.

“As we celebrate this milestone, we remain dedicated to continuous improvement, within our own Womble community and in the community at large,” said Christine Xiao, co-chair of the firm’s LGBTQ+ affinity group, WBDPride.

Kimberly Smith, partner and global chair of Katten Muchin Rosenman LLP’s corporate department, was featured by by Mergers & Acquisitions as one of the 2025 Most Influential Women in Mid-Market M&A for the fifth consecutive year.

The list features women for their ability to foster innovation, dealmaking achievements, and impact within the larger landscape of mergers and acquisitions (M&A).

Ms. Smith leads complex M&A for family offices and PE funds, as well as handling leveraged buyouts, joint ventures and acquisitions. As the corporate department global chair, Ms. Smith leads over 150 lawyers in the United States, the United Kingdom and China. She oversees strategic areas such as M&A, capital markets, private equity and health care transactions.

Venable LLP announced that partner Elizabeth Manno was elected to the board of directors of the National Association of Women Lawyers (NAWL) for a three-year term. The organization’s goal is to provide resources to advance women in the legal profession, as well as advocate for the equality of women.

Ms. Manno served as co-chair of the NAWL’s Research Committee from 2019 to 2025 and the chair of NAWL’s Denver conference in 2019. She was awarded with NAWL’s Virginia S. Mueller Outstanding Member Award in 2019.

“We are thrilled to welcome Elizabeth to NAWL’s Board of Directors. Her extensive experience and proven leadership will be invaluable as we continue to promote our mission to advance women in the legal profession and advocate for the equality of women under the law,” said NAWL’s executive director, Karen Richardson. “We look forward to her insights and contributions as we work together to achieve our strategic goals.”

Ms. Manno focuses her practice on technology disputes such as licensing, patent infringement and other IP litigation. She represents clients from a wide range of technological fields including GPS, semiconductors, wireless devices, media streaming and artificial intelligence.

Copyright ©2025 National Law Forum, LLC
For more Law Firm News, visit the NLR Law Office Management section

Last chance! Register now for the Women in the Law Rainmaker Forum: A Catalyst for Stepping into Your Power

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.

One week until the final session! Register today for the Women in the Law Rainmaker Forum

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.

How a Lawyer can Start a Successful LinkedIn Group for Business Development (Part 2 of 3)

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In my previous post, we looked at some preliminary steps attorneys can take to plan a LinkedIn Group. Once you’ve laid this foundation, it’s time ask yourself three questions:

LinkedIn

  • Has the niche you seek to fill with your group been addressed by existing, active groups?
  • Is the focus of your group going to be broad enough to attract a reasonable amount of participants, while being narrow enough to attract your target audience?
  • Are you able to commit to starting meaningful discussions on a daily or weekly basis, encouraging group members to participate in the conversation and removing posts that are spammy or overtly sales-oriented? (This is your last chance to back out!)

Now that you are ready to take the plunge, you’ve got some housekeeping items to attend to:

1. Develop a Strategy

Draft a brief outline of your group’s focus, target audience and goals (both for the group and for yourself). State some objectives for the group, such as, “Inform members of timely news and events” or “Enhance the interaction among professionals in this industry.” Your outline should include a content plan that identifies, for example, the types of timely issues and events your group will track. Identify how you will track this information. Put as much detail into your group plan as you can prior to launching it, to ensure that you have a clear roadmap to guide your efforts.

2. Name Your Group

LinkedIn Groups are used to attract and coalesce like-minded people, so the group name should reflect the interest area. The name is also important as a search term – what words will your target audience type to find your group? Spend some time searching LinkedIn Groups to see what is already being used and what would work best for your group. Also, keep it under 54 characters – if it’s any longer, the title will get cut-off in a search.

3. Get a Logo

A logo is a key element in presenting your group as a professional entity. If you have an in-house designer, talk with him about your group and share your strategy so he can design something appropriate. If you don’t have an in-house designer, ask around for a freelancer. This process shouldn’t take long, but it will go a long way toward giving your group an identity.

4. Create Your Group

When you create your group on LinkedIn, you’ll not only want to have your logo ready to upload, but you’ll also want to post a group summary and a list of group rules for members to refer to.

5. Finally – Invite Contacts to Join!

  • Use your existing network to build an initial membership base. Invite coworkers, past colleagues, and clients (who fit the group’s profile) to join the group. LinkedIn will allow you to send out up to 50 announcements per day to your connections.
  • As manager of the group, regularly support group members who start, and contribute to, discussions. Do this by commenting, liking and sharing their posts.
  • It is permissible to visit similar groups of which you’re a member and mention your group. Politely compliment the group and then mention that you’ve got another group that members in your group’s niche may want to consider joining.

This is the second post in a three-part series detailing how lawyers can start successful LinkedIn Groups to foster their business development efforts. For Part one, click here.

Article by:

Aileen M. Hinsch

Of:

Knapp Marketing

February 17, 19, 27 – Women in the Law Rainmaker Forum: A Catalyst for Stepping into Your Power

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.

February 17, 19, 27 – Women in the Law Rainmaker Forum: A Catalyst for Stepping into Your Power

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.

February 17, 19, 27 – Women in the Law Rainmaker Forum: A Catalyst for Stepping into Your Power

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

 

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.

 

How To Obtain Local Ranking For Cities Where Your Law Firm Does Not Have An Office

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If  you do not have physical presence in a specific city then it is unlikely that you will be able to obtain local map rankings within that city. If you are targeting a small neighboring city there is a greater chance that you can work your website optimization and business listing optimization to get your business listed in the local rankings. In our experience, we have seen businesses achieve such local rankings, but this typically happens when city populations are under 60K, within a 20-mile radius, or without strong law firm competitors.

If you are in a larger city like New York and are trying to target small neighboring cities, it is much harder to rank locally due to the large amount of competition and distance from the center of the main business cluster for your industry. That center is one of the top 10 foundational ranking factors as seen in the image from the 2013 Local Search Ranking Factors from Moz. However, for local businesses that want to rank for local cities there is a viable option.

Ranking in Cities Where You Do Not Have an Office

The strategy is to build a page on your law firm website and dedicate it to the city. You want to have your title tag, meta description, your page content and page headings contain the term or terms for want to rank for . If you are pursuing personal injury lawyer rankings for Cary, North Carolina, you would set your title to have Cary personal injury lawyer in it, and the same goes  for the rest of the previously mentioned locations. Do not stuff that keyword on the page multiple times in any one tag or area. Having that term once in the title, once in the description, once in a header tag, once in the description for the page content and in the content of the page two or three times is sufficient. Also consider incorporating the keyword into an image so the image file name mirrors the image Alt Tag. These are the basic foundations for your city-specific page.

What Content Should I Use On A Local Page?

You want to incorporate your business and the community into the content on that location page. Post pictures of client meetings, testimonials or case results that you have achieved in that city. If you have been in the local media for community service or cases you have worked, link to those sources. If you sponsor a school activity or are a member of a charity or non profit in that community, briefly mention the connection and link out. When you link out, make sure the links are going to relevant and related sites to your business and the location. Linking out to a legal nonprofit in that city that you are a member of or support is a great example, or even the city hall since that organization would have a physical location. These practices all tie in the location and make the page stronger for ranking in that location. Another good thing to do is link internally to your site. If you are trying to rank for Cary personal injury lawyer, then in the content on that local page you should link the words personal injury over to your main personal injury page. Also provide a link to your nearest office location – a link to your contact page or that office page which will have details such as hours of operation and directions.

Since your local page is basically a landing page where you will be driving potential clients, include a call to action. Try a form that they will fill out for more information or a phone number they can click on to call you, this way you are driving visitors to your physical office.

How To Build Links To A Local Page

The next important step, and often the hardest currently, is to build links back to this local page. One way to build links is to link from within your site to the location page. Examples of this are having phrases like “Cities we serve” or “Communities we help” on the page, then listing those locations and linking over to the specific local page. The next, and easiest, links to generate are to contact the organizations you are associated with for links. If you are part of the local chamber, you should already have a link from that location. If you sponsor a local kid’s sports team or another school related activity, see what it would take to get a link over to that page. The same goes for other non profits and any other association you are part of. Make sure you work with the organization to get a link to your location page.

The harder links to get are the ones that require considerable outreach and development. This is one reason many firms hire an agency to work out a strategy for obtaining these type of links. To obtain links from sites you are not connected to, but feel may be a relevant resource to, like a prominent legal blog, you have to organically build that relationship. Then, you have to offer to write high quality and attention-getting content so it will drive potential clients to your website from that website. Another wonderful technique is to leverage events. If you host or sponsor any local events then you have great opportunity to obtain local links and citations from those events.

Gone are the days that you could write quick, simple articles and post them anywhere. With all the Google updates in 2013 link outreach has taken a 360 and requires much more effort and skill to build a quality page and obtain quality links.

How To Use Social Media For Local Optimization

Finally, consider social media. While it may not directly help rank your page, it will increase your exposure and “signals” that Google monitors.  Consider participating in discussions and groups that are in the location you want to build visibility. Post content to these groups and genuinely contribute to discussions. This can help raise your recognition in that community. If there are no groups or discussions going on, consider starting them yourself if you have the time. Post quality content that is shareable. Particularly, shared posts on Google can rank quickly if done properly and tied to Google Authorship.

While you will not be able to get a map pin for a city you are not located in, you can take these actions to optimize a location page for that particular city and work on ranking it organically. This is the next best thing if you have no physical location. If you think you can pull enough clients from a specific city or if you were able to rank there, then you can consider opening a location there. Both are large undertakings. Creating a strategic local page is more simple and less costly, but getting those rankings without the local physical presence does make things difficult and can take considerable time.  This must be taken into consideration.

Article by:

Grant Brott

Of:

Consultwebs.com, Inc.

Can Law Firms Get Business From the Internet?

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Yes, but…

Law firms can absolutely get business from the Internet when armed with a strong plan and backed by an appropriate investment.

How Has Internet Marketing for Lawyers Changed?

The Internet is no longer dominated by single industry websites that people simply visit and read. Today, consumers can interact.  They can browse a website, look at and comment on a firm’s Social Media pages, view a law firm’s rating and write their own review.

Business from the Web

A few years ago, a law firm could set up a website, do some on-page search engine optimization (SEO) work, add a few links and get site rankings and cases. Today, search engines look at a variety of factors to determine if a site has value. Search engines look at content to ensure that it is relevant and has true value. They look at visitor activity. They analyze incoming links for quality and relevance. They look at a law firm’s online presence, including other websites and social signals.

The potential for attracting new clients through the Web is tremendous. While other advertising mediums are shrinking, the Web’s growth continues to be explosive. Law firms that take the right approach and are selective in choosing their vendors are drawing more clients and cases to their firm.

What Should Law Firms Seek in a Web Marketing Vendor?

Law firm SEO vendors who have been watching the Internet as it changes know what it takes to make a practice succeed online. When searching for the right vendor, look for one with proven success and a team of experts.

Successful Internet marketing for lawyers requires more than just a designer with an eye for professional flair. The vendor should customize websites and SEO campaigns. Some of the larger vendors employ great salespeople, but clients are provided with cookie-cutter designs and template SEO processes.

Your marketing provider should be legal specific. The firm should not have to push the vendor through projects to get work accomplished. The vendor should understand and be able to easily navigate the world of legal marketing. The vendor should have licensed attorneys who understand and can navigate the ethics of law firm marketing. Prior to hiring us, one of our clients had been forced to spend more than twelve painful months and significant staff-time to launch his site.

Look for a Web marketing company with sufficient staff to support your campaign.  The staff should include professional designers, attorney content managers, programmers, a Social Media team, marketing consultants and strong account managers.

The best vendors are those that endeavor to be a law firm’s partner, not just a vendor. When you find a company that gives your firm the personalized attention it needs, they can be a true asset. This type of vendor will grow with your firm instead of making a sale to you and then going down the street to sell to your competitors. They commit to your firm’s long-term success and return on investment.

What Kind of Return Does Internet Marketing for Law Firms Offer?

If law firms are partnering with the right SEO vendor, there can be huge return on investments for the firm. One of our clients, Ken Hardison, receives a 10 to 1 return on every dollar he invests.  Another client recently settled a case the firm acquired from the Internet for close to $10M. Our Motor Vehicle Accident, Social Security, Workers’ Compensation, Family Law and Bankruptcy clients receive several cases from the Web each month.

Today, very few prospective clients go to the Yellow Pages to find a lawyer or law firm; they search on the Internet first. Achieving a successful ROI through online marketing takes time and strategy, but there are solid results available to those to who invest properly. We work hard for our clients to rank high in the search engines and have compelling websites so they will get the call.

Article by:

Consultwebs.com, Inc.

Of:

LeAnna Easterday