Tag: American Privacy Rights Act

Consumer Privacy Update: What Organizations Need to Know About Impending State Privacy Laws Going into Effect in 2024 and 2025

Over the past several years, the number of states with comprehensive consumer data privacy laws has increased exponentially from just a handful—California, Colorado, Virginia, Connecticut, and Utah—to up to twenty by some counts.

Many of these state laws will go into effect starting Q4 of 2024 through 2025. We have previously written in more detail on New Jersey’s comprehensive data privacy law, which goes into effect January 15, 2025, and Tennessee’s comprehensive data privacy law, which goes into effect July 1, 2025. Some laws have already gone into effect, like Texas’s Data Privacy and Security Act, and Oregon’s Consumer Privacy Act, both of which became effective July of 2024. Now is a good time to take stock of the current landscape as the next batch of state privacy laws go into effect.

Over the next year, the following laws will become effective:

  1. Montana Consumer Data Privacy Act (effective Oct. 1, 2024)
  2. Delaware Personal Data Privacy Act (effective Jan. 1, 2025)
  3. Iowa Consumer Data Protection Act (effective Jan. 1, 2025)
  4. Nebraska Data Privacy Act (effective Jan. 1, 2025)
  5. New Hampshire Privacy Act (effective Jan. 1, 2025)
  6. New Jersey Data Privacy Act (effective Jan. 15, 2025)
  7. Tennessee Information Protection Act (effective July 1, 2025)
  8. Minnesota Consumer Data Privacy Act (effective July 31, 2025)
  9. Maryland Online Data Privacy Act (effective Oct. 1, 2025)

These nine state privacy laws contain many similarities, broadly conforming to the Virginia Consumer Data Protection Act we discussed here.  All nine laws listed above contain the following familiar requirements:

(1) disclosing data handling practices to consumers,

(2) including certain contractual terms in data processing agreements,

(3) performing risk assessments (with the exception of Iowa); and

(4) affording resident consumers with certain rights, such as the right to access or know the personal data processed by a business, the right to correct any inaccurate personal data, the right to request deletion of personal data, the right to opt out of targeted advertising or the sale of personal data, and the right to opt out of the processing sensitive information.

The laws contain more than a few noteworthy differences. Each of the laws differs in terms of the scope of their application. The applicability thresholds vary based on: (1) the number of state residents whose personal data the company (or “controller”) controls or processes, or (2) the proportion of revenue a controller derives from the sale of personal data. Maryland, Delaware, and New Hampshire each have a 35,000 consumer processing threshold. Nebraska, similar to the recently passed data privacy law in Texas, applies to controllers that that do not qualify as small business and process personal data or engage in personal data sales. It is also important to note that Iowa adopted a comparatively narrower definition of what constitutes as sale of personal data to only transactions involving monetary consideration. All states require that the company conduct business in the state.

With respect to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), Iowa’s, Montana’s, Nebraska’s, New Hampshire’s, and Tennessee’s laws exempt HIPAA-regulated entities altogether; while Delaware’s, Maryland’s, Minnesota’s, and New Jersey’s laws exempt only protected health information (“PHI”) under HIPAA. As a result, HIPAA-regulated entities will have the added burden of assessing whether data is covered by HIPAA or an applicable state privacy law.

With respect to the Gramm-Leach-Bliley Act (“GLBA”), eight of these nine comprehensive privacy laws contain an entity-level exemption for GBLA-covered financial institutions. By contrast, Minnesota’s law exempts only data regulated by GLBA. Minnesota joins California and Oregon as the three state consumer privacy laws with information-level GLBA exemptions.

Not least of all, Maryland’s law stands apart from the other data privacy laws due to a number of unique obligations, including:

  • A prohibition on the collection, processing, and sharing of a consumer’s sensitive data except when doing so is “strictly necessary to provide or maintain a specific product or service requested by the consumer.”
  • A broad prohibition on the sale of sensitive data for monetary or other valuable consideration unless such sale is necessary to provide or maintain a specific product or service requested by a consumer.
  • Special provisions applicable to “Consumer Health Data” processed by entities not regulated by HIPAA. Note that “Consumer Health Data” laws also exist in Nevada, Washington, and Connecticut as we previously discussed here.
  • A prohibition on selling or processing minors’ data for targeted advertising if the controller knows or should have known that the consumer is under 18 years of age.

While states continue to enact comprehensive data privacy laws, there remains the possibility of a federal privacy law to bring in a national standard. The American Privacy Rights Act (“APRA”) recently went through several iterations in the House Committee on Energy and Commerce this year, and it reflects many of the elements of these state laws, including transparency requirements and consumer rights. A key sticking point, however, continues to be the broad private right of action included in the proposed APRA but absent from all state privacy laws. Only California’s law, which we discussed here, has a private right of action, although it is narrowly circumscribed to data breaches.  Considering the November 2024 election cycle, it is likely that federal efforts to create a comprehensive privacy law will stall until the election cycle is over and the composition of the White House and Congress is known.

©2024 Epstein Becker & Green, P.C. All rights reserved.
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House Committee Postpones Markup Amid New Privacy Bill Updates

On June 27, 2024, the U.S. House of Representatives cancelled the House Energy and Commerce Committee markup of the American Privacy Rights Act (“APRA” or “Bill”) scheduled for that day, reportedly with little notice. There has been no indication of when the markup will be rescheduled; however, House Energy and Commerce Committee Chairwoman Cathy McMorris Rodgers issued a statement reiterating her support for the legislation.

On June 20, 2024, the House posted a third version of the discussion draft of the APRA. On June 25, 2024, two days before the scheduled markup session, Committee members introduced the APRA as a bill, H.R. 8818. Each version featured several key changes from earlier drafts, which are outlined collectively, below.

Notable changes in H.R. 8818 include the removal of two key sections:

  • “Civil Rights and Algorithms,” which required entities to conduct covered algorithm impact assessments when algorithms posed a consequential risk of harm to individuals or groups; and
  • “Consequential Decision Opt-Out,” which allowed individuals to opt out of being subjected to covered algorithms.

Additional changes include the following:

  • The Bill introduces new definitions, such as “coarse geolocation information” and “online activity profile,” the latter of which refines a category of sensitive data. “Neural data” and “information that reveals the status of an individual as a member of the Armed Forces” are added as new categories of sensitive data. The Bill also modifies the definitions of “contextual advertising” and “first-party advertising.”
  • The data minimization section includes a number of changes, such as the addition of “conduct[ing] medical research” in compliance with applicable federal law as a new permitted purpose. The Bill also limits the ability to rely on permitted purposes in processing sensitive covered data, biometric and genetic information.
  • The Bill now allows not only covered entities (excluding data brokers or large data holders), but also service providers (that are not large data holders) to apply for the Federal Trade Commission-approved compliance guideline mechanism.
  • Protections for covered minors now include a prohibition on first-party advertising (in addition to targeted advertising) if the covered entity knows the individual is a minor, with limited exceptions acknowledged by the Bill. It also restricts the transfer of a minor’s covered data to third parties.
  • The Bill adds another preemption clause, clarifying that APRA would preempt any state law providing protections for children or teens to the extent such laws conflict with the Bill, but does not prohibit states from enacting laws, rules or regulations that offer greater protection to children or teens than the APRA.

For additional information about the changes, please refer to the unofficial redline comparison of all APRA versions published by the IAPP.

Copyright © 2024, Hunton Andrews Kurth LLP. All Rights Reserved.
For more news on the status of the American Privacy Rights Act, please visit the NLR Communications Media Internet section.

American Privacy Rights Act Advances with Significant Revisions

On May 23, 2024, the U.S. House Committee on Energy and Commerce Subcommittee on Data, Innovation, and Commerce approved a revised draft of the American Privacy Rights Act (“APRA”), which was released just 36 hours before the markup session. With the subcommittee’s approval, the APRA will now advance to full committee consideration. The revised draft includes several notable changes from the initial discussion draft, including:

  • New Section on COPPA 2.0 – the revised APRA draft includes the Children’s Online Privacy Protection Act (COPPA 2.0) under Title II, which differs to a certain degree from the COPPA 2.0 proposal currently before the Senate (e.g., removal of the revised “actual knowledge” standard; removal of applicability to teens over age 12 and under age 17).
  • New Section on Privacy By Design – the revised APRA draft includes a new dedicated section on privacy by design. This section requires covered entities, service providers and third parties to establish, implement, and maintain reasonable policies, practices and procedures that identify, assess and mitigate privacy risks related to their products and services during the design, development and implementation stages, including risks to covered minors.
  • Expansion of Public Research Permitted Purpose – as an exception to the general data minimization obligation, the revised APRA draft adds another permissible purpose for processing data for public or peer-reviewed scientific, historical, or statistical research projects. These research projects must be in the public interest and comply with all relevant laws and regulations. If the research involves transferring sensitive covered data, the revised APRA draft requires the affirmative express consent of the affected individuals.
  • Expanded Obligations for Data Brokers – the revised APRA draft expands obligations for data brokers by requiring them to include a mechanism for individuals to submit a “Delete My Data” request. This mechanism, similar to the California Delete Act, requires data brokers to delete all covered data related to an individual that they did not collect directly from that individual, if the individual so requests.
  • Changes to Algorithmic Impact Assessments – while the initial APRA draft required large data holders to conduct and report a covered algorithmic impact assessment to the FTC if they used a covered algorithm posing a consequential risk of harm to individuals, the revised APRA requires such impact assessments for covered algorithms to make a “consequential decision.” The revised draft also allows large data holders to use certified independent auditors to conduct the impact assessments, directs the reporting mechanism to NIST instead of the FTC, and expands requirements related to algorithm design evaluations.
  • Consequential Decision Opt-Out – while the initial APRA draft allowed individuals to invoke an opt-out right against covered entities’ use of a covered algorithm making or facilitating a consequential decision, the revised draft now also allows individuals to request that consequential decisions be made by a human.
  • New and/or Revised Definitions – the revised APRA draft’s definition section includes new terms, such as “contextual advertising” and “first party advertising.”. The revised APRA draft also redefines certain terms, including “covered algorithm,” “sensitive covered data,” “small business” and “targeted advertising.”
Copyright © 2024, Hunton Andrews Kurth LLP. All Rights Reserved.2154by: Hunton Andrews Kurth’s Privacy and Cybersecurity of Hunton Andrews Kurth
For more on the American Privacy Rights Act, visit the NLR Communications Media Internet section.