LMA P3 Conference – The Practice Innovation Conference, June 12-13, Chicago, IL

The National Law Review is pleased to bring you information about the LMA P3 Conference to be held in Chicago June 12-13, 2014.

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When

Thursday – Friday, June 12-13, 2014

Where

Hyatt Chicago Magnificent Mile
633 N. Saint Clair St.
Chicago, IL 60611

Dig deeper into project management, pricing and process improvement.

The 2013 LMA P3 Conference set the bar high with fantastic breakout sessions, partner presentations and networking opportunities, but this year’s conference looks even more promising.

Join us for P3 – The Practice Innovation Conference, where pricing, project management, and practice innovation experts will discuss the use of various tactics to explore solutions to real issues face by law firms today.

This execution-focused conference will have attendees roll up their sleeves and collectively work out solutions. Click here to view the full conference schedule.

There is still time to register! Register now!

Facebook for Attorneys: How to Double Your Likes in No Time

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Yesterday’s post detailed how business attorneys can double their connections on LinkedIn, but for consumer attorneys the most likely social media platform for your attention is Facebook.

And just like all social media networks, the lion’s share of the attention goes to those who interact frequently – and genuinely – with followers and fans.

Knowing how valuable and limited your time may be for social media marketing, you need to make efficient use of it to get the maximum benefit.  The infographic below from WhoIsHostingThis.com gives you specific steps you can take to double your Facebook “likes” in just five minutes a day:

Facebook Social Media Likes

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LinkedIn for Lawyers: How to Double Your Connections in No Time [INFOGRAPHIC]

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If you practice business law of any type, then you should know by now that you need to be on LinkedIn.

But just like being on a treadmill without turning on the power won’t budge your waistline, “being on” LinkedIn is not enough to get you any benefit from this fantastic social media platform for business.  You have to be active!

The infographic below from WhoIsHostingThis.com shows you how you can double your LinkedIn connections in just five minutes a day.  Specifically, you need to:

  • Send an invitation to at least one new connection a day
  • Participate in relevant LinkedIn discussion groups at least once a week
  • Ask people you know to endorse you
  • Share your blog content, an article, a video or a presentation
  • Add a link to your LinkedIn profile to your email signature and post on your social media profiles
  • Keep your profile updated

LinkedIn Connections

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May 28, 2014 – Pipeline to Equity Partnership – National Association of Women Lawyers

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On May 28th, 2014 the National Association of Women Lawyers (NAWL) andChicago’s Coalition of Women’s Initiatives in Law are joining forces to help usher the next generation of women law firm leaders into place with a program entitled Pipeline to Equity Partnership (P2P).  The program will be held at Loyola University Law School from 11:30 AM to 5:00 PM, followed by a networking reception.   P2P is aimed at women on the brink of equity partnership, in either a one-tier or two-tier law firm system.  This is the third presentation of NAWL’s P2P program nationwide, and its first time in Chicago.

NAWL has conducted an annual survey of Am Law 200 law firms since 2005 in an effort to measure the progress in the percentage of women equity partners in law firms.  NAWL’S annual Report on the Retention and Promotion of Women in Law Firms has established the fact that those numbers have stagnated for years between 15% and 17% despite women graduating from law school at equal rates for decades.  The P2P program is an attempt to move the dial on the numbers of women in law firm leadership by offering a forum to identify and discuss challenges women face as they reach for the top.

The P2P program will begin with a luncheon presentation from Andrea (“Andie”) Kramer, a partner at McDermott Will & Emery.  Andie Kramer is well known as a longtime motivating force in the effort to both advance more women to leadership roles and equity partnership in law firms and to ensure that women are fairly compensated along the way.  She is a founding member of McDermott’s Diversity Committee, and chair of the Gender Diversity Sub-committee.   Andie previously served on both the Firm’s Management and Compensation Committees.

The P2P program will continue with facilitated roundtable group discussion of multiple issue-based scenarios that women face in their journey towards equity partnership.  Discussion will focus on real world experiences such as the departure of a young partner’s sponsor, the loss of previous opportunities for business pitches, handling ethical issues that used to be handled by superiors, the reluctance of a new partner’s colleague to address a client conflict, flexibility and perception of work ethic, or perhaps the overloading of a new partner with uncredited firm administration.

The scenarios will be familiar to attendees and presenters, and will offer an opportunity for both a unique, peer-to-peer discussion and the counsel and perspective of a resource panel of distinguished women law firm leaders, who will offer their counsel and advice.  The panel consisting of law firm leaders, managing partners, and general counsel includes Susie L. Lees, Executive Vice President, General Counsel & Secretary of Allstate Insurance Company, Jennifer A. Kennedy, Managing Partner of Chicago office, Locke Lord LLP, Amy B. Manning, Managing Partner of Chicago office, McGuireWoods LLP, and Angelea Ulum, Co-Chair, Partnership Promotion Committee, Mayer Brown LLP.  The panel will be moderated by Margo O’Donnell, President of the Coalition of Women’s Initiatives in Law and Shareholder at Vedder Price, and Maureen M. Reid, President of Maureen M. Reid, LLC and a co-founder of the P2P program.The resource panel will offer advice for handling the scenarios discussed in the roundtables and will answer attendees’ questions about navigating the way to equity partnership.

Program participants will leave the program with a much better sense of what roadblocks may exist on the path to equity partnership and how to overcome them.  Those interested in registering for the P2P Program can get all of the information and register athttp://www.nawl.org/p/cm/ld/&fid=168.

Accepting on-site registration for 14th Annual SuperConference from InsideCounsel

The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel. You can still register on-site!

Now offering an exclusive National Law Review discount until May 12. Register HERE.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.

Innovate, Embrace Change, Don't Fear Failure: Takeaways from LMA (Legal Marketing Association) Annual Conference

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One message rang true at this year’s LMA Annual Conference: innovation and change are requirements for success. Change may be scary but innovative firms stand out from the rest. At times they may fail, but these failures serve to make firms stronger, not weaker.

Build Unusual Partnerships

Look at Cinnabon’s President Kat Cole, who gave the keynote address this year.  When market share started to dip for Cinnabon, she boldly partnered with Pinnacle Vodka, and with competitors like Pillsbury and, Dunkin’ Donuts. These unusual collaborations helped to dramatically grow revenue to over one billion dollars annually for the company. She not only had to take a risk but she also had to convince management to do the same if they were to expand the brand and business. Yet, for her, being innovative was a necessity, not an option. If she didn’t do it, someone else would have. She credits her success to understanding how the business got started and what sets it apart from competitors. This formed the basis for her collaborative partnerships which proved hugely successful.

Work with Multiple Generations

Change has also come to impact law firms simply by the fact that multiple generations are now present in the market. The most senior partners are not retiring. A generational rift exists both within law firms and between law firms and their target clients. While the senior and boomer generations still hold the majority of power within the firms, clients and prospects are frequently fitting into the Generation X demographic. The different generations have completely separate expectations, motivations and desires, some of which are diametrically opposed. Understanding those generational differences and reshaping our internal cultures and power dynamics will be a key to retaining talent and attracting new business.

Help Grow Your Clients Business

Providing excellent legal work is a given. But clients expect their lawyers to understand their business, to help them mitigate their business risks, and to come up with ideas to help them generate revenue. Clients expect to see their attorneys at the same industry conferences they attend – speaking, networking and making recommendations.

The General Counsel panelists reported they have to do more with less money and time. One way lawyers can help is to personally forward client alerts and draw the GC’s attention to a specific section (e.g., see “bullet point 3”) — instead of making them read through the entire article. The GC panelists also agreed that the articles talking about the law itself are not helpful; talk about how the law affects the client or prospect’s business. Co-authoring articles with clients was another suggestion – it makes them look good and brings the relationship closer as well.

Innovate

The pre-conference CMO Summit focused on innovation, i.e., new products and services. Jordan Furlong of Edge International and Law21.ca led an interactive discussion on using research and development to establish a competitive edge in the legal industry. What are some of the new products and services, or yet-to-be-developed possibilities that lawyers could offer? A variety of apps and toolkits, a virtual general counsel set-up or client hot-line, a mobile or shared workforce to reduce overhead, and more…the key being to identify the needs of industries and clients, and respond to those needs innovatively.

Many other topics were covered at the conference but the overarching theme is that those who innovate and embrace change will be the ones to find the most success. Step out on a ledge and don’t be afraid to fail – you will find greater success and learn more than those who just watch from the window!

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How LinkedIn Publishing Could Kill The Law Blog

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For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was not in control. In that moment — after the mass media no longer decided whose message would get through and before the social networks truly took over — you could hear and choose to listen to anyone who had something real to say.

It might be time to say goodbye to all that. But that goodbye comes in the form of a great opportunity for you to distribute your legal content to a huge business audience. LinkedIn has become a content aggregator, one that boasts the power of 275 million business people. LinkedIn is a social network where two-thirds of corporate general counsel go to gather business information on an at least weekly basis. Publishing a very timely and relevant piece of legal content on LinkedIn’s publishing platform can get you more qualified business eyeballs than you dreamed possible, and more comments than you’ve ever seen on your blog in a month of Sundays.

With the entrance of LinkedIn to the content aggregation world, your blog might start to look like a ghost town. Publishing that blog post on LinkedIn generates views, shares and likes that have the power to outstrip what your blog delivers. This is where the people are, and they no longer have to click through on a shortened link – the article is right there on LinkedIn for them to review.  If your goal is to have your content read by relevant audiences (and it has to be), then you must master publishing on LinkedIn, National Law Review, JDSupra, and possibly Mondaq and Lexology. And by doing so, you might kill your own blog. Its either that or let that your content die of loneliness.

This trend has more implications than I can explore in a single blog post, the most important of which are:

  1. What does this mean for your Google juice? Blog posts done right mean that you are providing an answer to the most pressing questions your potential clients are asking of search engines. Now, will the answer to those pressing questions lead those potential clients to your articles on LinkedIn rather than to your blog?
  2. If your article, published on LinkedIn, shows up in Google or Bing search results, will potential clients find the information they need to choose you as a lawyer on LinkedIn? Will your LinkedIn profile be what it should be? How’s your LinkedIn company page? Because those two things just got a lot more important!

I loved it when a law blog was a destination, but I’m a modern girl, and I think this is the next wave. What was originally called blogging has recently been re-named content creation because it is about the writing, not about publishing it to your blog. So I suggest you get onto the content aggregators and join me in a lament for the brief moment that was all about blawgs. We loved them, but it’s time to expand our thinking.

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You can still register for Inside Counsel's 14th Annual Super Conference in Chicago!

The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel. It’s not to late to register! 

Now offering an exclusive National Law Review discount until May 12. Register HERE.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.

Chasing Leads – You’re doing it all wrong.

1.  Don’t be cheap on lead acquisition.

I’m constantly amazed at how cheap many lawyers want to be on getting someone to identify themselves as in need of legal services and then closing the deal. Folks, we are in a high transaction business! Your emailed newsletter (alone) will never cut it. We must be arranging our businesses to outspend our competition on the generation of a new lead. It won’t happen overnight, but this has to be your mindset.

My view is that in order to do this, you must be very efficient in your marketing. Being “efficient” does not mean being cheap. It means being “smart.” When you sit down to create an ad, ask yourself: What exactly are we trying to accomplish? Before that ad is let loose, there are usually about 7–12 different steps/other pieces that must be created in order to make the ad work. This will usually involve at least one (and sometimes two) videos, with well-thought-out scripts, one or more physical marketing pieces that must be designed, and a funnel with follow up specific and appropriate to that ad created. Going through this process is the only way to achieve the goal of “spending more than your competition is willing to spend to acquire a good lead for your office.”

2.  You need real clarity and comfort with whatever it is you are selling.

You can’t really have any “moral ambiguity” about the fact that you are a lawyer and you are selling.  Everything I do is marketing and selling. Every conversation with a client, every conversation with a judge or opposing counsel is a marketing opportunity. (Tip: after every trial, I send my opposing counsel one of my books, congratulating them on a job well done for their client. Not necessarily a marketing book—sometimes it’s a business book, sometimes it’s “The Ultimate Success Secret.”) If you follow most of the lawyer listserves that don’t have anything to do with marketing, you will see a trend “against” the marketers. It’s just so easy to jump on that bandwagon. I see it all the time, lawyers who don’t have a clue about the quality of another lawyer’s legal work slamming them in a listserve because of the ads they run.

Here’s what to think about if they are the least bit squeamish about marketing and selling: I have two questions for you.

  • Is there a potential new client out there for whom you would be the perfect lawyer?
  • Someone with a problem that you would, in fact, be the best lawyer for and with whom you can make money? (If you can’t answer Yes to that question, then you really need to be looking for another line of work.)
  • Assuming that the answer to the above is yes, why in the world would you leave it up to that person to choose the lawyer to solve his problem by random chance?
  • It’s your moral obligation to get yourself in front of that client, just as it is your moral obligation to reject and send elsewhere that client you have no business representing.
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InsideCounsel 14th Annual Super Conference – May 12-14, 2014 in Chicago, IL – One more week!

The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

Register here!

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.