Category: Legal Marketing

Rainmaker Retreat: Law Firm Marketing Boot Camp

The National Law Review is pleased to bring you information about the upcoming Law Firm Marketing Boot Camp:

WHY SHOULD YOU ATTEND?

Have you ever gone to a seminar that left you feeling motivated, but you walked out with little more than a good feeling? Or taken a workshop that was great on style, but short on substance?

Ever been to an event that was nothing more than a “pitch fest” that left a bad taste in your mouth? We know exactly how you feel. We have all been to those kinds of events and we hate all those things too. Let me tell you right up front this is not a “pitch fest” where speaker after speaker gets up only trying to sell you something.

We have designed this 2 day intensive workshop to be content rich, loaded with practical content.

We are so confident you will love the Rainmaker Retreat that we offer a 100% unconditional money-back guarantee! At the end of the first day of the Rainmaker Retreat if you don’t believe you have already received your money’s worth, simply tell one of the staff, return your 70-page workbook and the CD set you received and we will issue you a 100% refund.

We understand making the decision to attend an intensive 2-day workshop is a tough decision. Not only do you have to take a day off work (all Rainmaker Retreats are offered only on a Friday-Saturday), but in many cases you have to travel to the event. As a business owner you want to be sure this is a worthwhile investment of your time and money.

WHO SHOULD ATTEND?

Partners at Small Law Firms (less than 25 attorneys) Solo Practitioners and Of Counsel attorneys who are committed to growing their firm. Benefits you will receive:

Solo practitioners who need to find more clients fast on a shoe-string budget. In addition to all the above benefits, solo attorneys will receive these massive benefits:

Law Firm Business Managers and Internal Legal Marketing Staff who are either responsible for marketing the law firm or manage the team who handles the law firm’s marketing. In addition to all the above benefits, Law Firm Business Managers and Internal Legal Marketing Staff will also receive these benefits:

Of Counsel Attorneys who are paid on an “eat what you kill” basis. In addition to all the above benefits, Of Counsel attorneys will also receive these benefits:

Associates who are either looking to grow their book of new clients in the next 6-12 months or want to launch their own private practice. In addition to all the above benefits, Associates will also receive these benefits:

Rainmaker Retreat: Law Firm Marketing Boot Camp

The National Law Review is pleased to bring you information about the upcoming Law Firm Marketing Boot Camp:

WHY SHOULD YOU ATTEND?

Have you ever gone to a seminar that left you feeling motivated, but you walked out with little more than a good feeling? Or taken a workshop that was great on style, but short on substance?

Ever been to an event that was nothing more than a “pitch fest” that left a bad taste in your mouth? We know exactly how you feel. We have all been to those kinds of events and we hate all those things too. Let me tell you right up front this is not a “pitch fest” where speaker after speaker gets up only trying to sell you something.

We have designed this 2 day intensive workshop to be content rich, loaded with practical content.

We are so confident you will love the Rainmaker Retreat that we offer a 100% unconditional money-back guarantee! At the end of the first day of the Rainmaker Retreat if you don’t believe you have already received your money’s worth, simply tell one of the staff, return your 70-page workbook and the CD set you received and we will issue you a 100% refund.

We understand making the decision to attend an intensive 2-day workshop is a tough decision. Not only do you have to take a day off work (all Rainmaker Retreats are offered only on a Friday-Saturday), but in many cases you have to travel to the event. As a business owner you want to be sure this is a worthwhile investment of your time and money.

WHO SHOULD ATTEND?

Partners at Small Law Firms (less than 25 attorneys) Solo Practitioners and Of Counsel attorneys who are committed to growing their firm. Benefits you will receive:

  • You will discover over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical  techniques will be discussed here. We leave the theory for the classroom.
  • You will know the 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.
  • You will understand the core concepts of search engine optimization (SEO) and internet marketing for attorneys and how to create a dominant position on the internet.
  • You will study specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.
  • You will be introduced to several advanced internet marketing strategies for lawyers.
  • You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.
  • You will learn from dozens of real world case studies of how attorneys have gone from a good 6 figure practice to a great “7 figure lifestyle law firm.”
  • You will learn how to focus your money on the most effective marketing strategies based on your specific practice area.
  • You will learn how to better select, train and motivate your partners and staff to do Rainmaking activities
  • You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies
  • You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months
  • You will have a realistic idea of how much money it will take to effectively market your law firm
  • You will start building a network of other attorneys across the country who are dedicated to building a 7 figure lifestyle law firm
  • You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

Solo practitioners who need to find more clients fast on a shoe-string budget. In addition to all the above benefits, solo attorneys will receive these massive benefits:

  • You will discover over 30 low cost (starting at $20/mo)and no cost marketing strategies to help you stretch your budget
  • You will learn software tools that will help you automate your marketing system
  • You will learn an easy to use system for tracking all your incoming leads
  • You will be introduced to specific tools to help you and your staff convert more prospects into paying clients.
  • You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months
  • You will see how other solo attorneys have leveraged internet marketing and social media networks to beat much bigger firms
  • You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other solo attorneys all across the country
  • You will be introduced to several advanced internet marketing strategies for lawyers.
  • You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.
  • You will learn what the most profitable practice areas are in this economy.
  • You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

Law Firm Business Managers and Internal Legal Marketing Staff who are either responsible for marketing the law firm or manage the team who handles the law firm’s marketing. In addition to all the above benefits, Law Firm Business Managers and Internal Legal Marketing Staff will also receive these benefits:

  • You will understand what it takes to start marketing a practice from scratch.
  • You will walk out with a specific, step-by-step, written Marketing Action Plan (MAP) that your internal marketing team can implement in the next 30 days.
  • You will learn how to quickly evaluate potential legal marketing strategies to determine if they are a “good fit” for your attorney’s practice areas.
  • You will know how to integrate your offline legal marketing strategies, like referral development and cross selling the firm’s other services,with your online and internet marketing strategies.
  • You will have a simple guide for when it’s more beneficial and cost effective to outsource specific attorney marketing projects versus keeping it in house.
  • You will know the questions to ask when evaluating internet marketing and legal website development companies so you can make wise decisions.
  • You will grasp fundamental search engine optimization (SEO) techniques and understand how to evaluate potential providers of SEO services.
  • You will understand the “metrics of legal marketing”—how to track and measure the results and ROI of your law firm’s marketing campaigns using low cost tools.
  • You will discover a proven system for fixing the follow up of your attorneys and how to start tracking every lead, every prospect, and every referral source and automatically follow up with them frequently and consistently.
  • You will discover over a dozen low cost legal marketing strategies you can launch in 30 days or less.
  • You will have a paint-by-the-numbers approach to developing more referral sources for your law firm.
  • You will understand the basics of how to put together a reasonable law firm marketing budget.
  • You will know how to work better with the Managing Partner and law firm Partners to provide them with the data, the metrics and results they are looking for.

Of Counsel Attorneys who are paid on an “eat what you kill” basis. In addition to all the above benefits, Of Counsel attorneys will also receive these benefits:

  • You will learn how other Of Counsel Attorneys build their book of business.
  • You will understand how to walk the line between promoting your firm and promoting yourself.
  • You will learn low cost strategies to develop a stronger referral base.
  • You will realize how to apply a step-by-step approach to increasing your credibility in the marketplace.
  • You will recognize how to find more clients even without the support of your firm.
  • You will apply several specific strategies designed to improve your visibility.
  • You will leave with a game plan for finding more clients and building a sustainable book of business.

Associates who are either looking to grow their book of new clients in the next 6-12 months or want to launch their own private practice. In addition to all the above benefits, Associates will also receive these benefits:

  • You will understand what it takes to start marketing a practice from scratch.
  • You will learn the importance of building your own book of business now instead of just relying on senior attorneys to build it for you.
  • You will learn low cost techniques to find more clients with your limited time.
  • You will obtain a practical understanding of what it really takes to become a “Rainmaker.”

WHAT MAKES THIS SO DIFFERENT FROM EVERY OTHER LEGAL MARKETING SEMINAR?

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners.While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you’re marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

By the end of the Rainmaker Retreat you will:

  • Create a written 90-day Marketing Action Plan (MAP) for your law firm
  • Discover your firm’s Unique Competitive Advantage (UCA)
  • Identify a profile of your Ideal Target Market (ITM)
  • Have written strategies for improving your internet presence and search engine optimization
  • Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint
  • Create a letter of introduction to potential Strategic Referral Partners (SRPs)

6. There is a Strong Focus on Return on Investment (ROI)! Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

For most attorneys,landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

7. 100% Money Back Guarantee! We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

We guarantee you will come out of these 2 days with a step-by-step Marketing Action Plan (MAP) to make very specific changes to your marketing and how you go about building your legal practice.

Rainmaker Retreat: Law Firm Marketing Boot Camp

The National Law Review is pleased to bring you information about the upcoming Law Firm Marketing Boot Camp:

WHY SHOULD YOU ATTEND?

Have you ever gone to a seminar that left you feeling motivated, but you walked out with little more than a good feeling? Or taken a workshop that was great on style, but short on substance?

Ever been to an event that was nothing more than a “pitch fest” that left a bad taste in your mouth? We know exactly how you feel. We have all been to those kinds of events and we hate all those things too. Let me tell you right up front this is not a “pitch fest” where speaker after speaker gets up only trying to sell you something.

We have designed this 2 day intensive workshop to be content rich, loaded with practical content.

We are so confident you will love the Rainmaker Retreat that we offer a 100% unconditional money-back guarantee! At the end of the first day of the Rainmaker Retreat if you don’t believe you have already received your money’s worth, simply tell one of the staff, return your 70-page workbook and the CD set you received and we will issue you a 100% refund.

We understand making the decision to attend an intensive 2-day workshop is a tough decision. Not only do you have to take a day off work (all Rainmaker Retreats are offered only on a Friday-Saturday), but in many cases you have to travel to the event. As a business owner you want to be sure this is a worthwhile investment of your time and money.

WHO SHOULD ATTEND?

Partners at Small Law Firms (less than 25 attorneys) Solo Practitioners and Of Counsel attorneys who are committed to growing their firm. Benefits you will receive:

  • You will discover over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical  techniques will be discussed here. We leave the theory for the classroom.
  • You will know the 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.
  • You will understand the core concepts of search engine optimization (SEO) and internet marketing for attorneys and how to create a dominant position on the internet.
  • You will study specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.
  • You will be introduced to several advanced internet marketing strategies for lawyers.
  • You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.
  • You will learn from dozens of real world case studies of how attorneys have gone from a good 6 figure practice to a great “7 figure lifestyle law firm.”
  • You will learn how to focus your money on the most effective marketing strategies based on your specific practice area.
  • You will learn how to better select, train and motivate your partners and staff to do Rainmaking activities
  • You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies
  • You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months
  • You will have a realistic idea of how much money it will take to effectively market your law firm
  • You will start building a network of other attorneys across the country who are dedicated to building a 7 figure lifestyle law firm
  • You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

Solo practitioners who need to find more clients fast on a shoe-string budget. In addition to all the above benefits, solo attorneys will receive these massive benefits:

  • You will discover over 30 low cost (starting at $20/mo)and no cost marketing strategies to help you stretch your budget
  • You will learn software tools that will help you automate your marketing system
  • You will learn an easy to use system for tracking all your incoming leads
  • You will be introduced to specific tools to help you and your staff convert more prospects into paying clients.
  • You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months
  • You will see how other solo attorneys have leveraged internet marketing and social media networks to beat much bigger firms
  • You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other solo attorneys all across the country
  • You will be introduced to several advanced internet marketing strategies for lawyers.
  • You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.
  • You will learn what the most profitable practice areas are in this economy.
  • You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

Law Firm Business Managers and Internal Legal Marketing Staff who are either responsible for marketing the law firm or manage the team who handles the law firm’s marketing. In addition to all the above benefits, Law Firm Business Managers and Internal Legal Marketing Staff will also receive these benefits:

  • You will understand what it takes to start marketing a practice from scratch.
  • You will walk out with a specific, step-by-step, written Marketing Action Plan (MAP) that your internal marketing team can implement in the next 30 days.
  • You will learn how to quickly evaluate potential legal marketing strategies to determine if they are a “good fit” for your attorney’s practice areas.
  • You will know how to integrate your offline legal marketing strategies, like referral development and cross selling the firm’s other services,with your online and internet marketing strategies.
  • You will have a simple guide for when it’s more beneficial and cost effective to outsource specific attorney marketing projects versus keeping it in house.
  • You will know the questions to ask when evaluating internet marketing and legal website development companies so you can make wise decisions.
  • You will grasp fundamental search engine optimization (SEO) techniques and understand how to evaluate potential providers of SEO services.
  • You will understand the “metrics of legal marketing”—how to track and measure the results and ROI of your law firm’s marketing campaigns using low cost tools.
  • You will discover a proven system for fixing the follow up of your attorneys and how to start tracking every lead, every prospect, and every referral source and automatically follow up with them frequently and consistently.
  • You will discover over a dozen low cost legal marketing strategies you can launch in 30 days or less.
  • You will have a paint-by-the-numbers approach to developing more referral sources for your law firm.
  • You will understand the basics of how to put together a reasonable law firm marketing budget.
  • You will know how to work better with the Managing Partner and law firm Partners to provide them with the data, the metrics and results they are looking for.

Of Counsel Attorneys who are paid on an “eat what you kill” basis. In addition to all the above benefits, Of Counsel attorneys will also receive these benefits:

  • You will learn how other Of Counsel Attorneys build their book of business.
  • You will understand how to walk the line between promoting your firm and promoting yourself.
  • You will learn low cost strategies to develop a stronger referral base.
  • You will realize how to apply a step-by-step approach to increasing your credibility in the marketplace.
  • You will recognize how to find more clients even without the support of your firm.
  • You will apply several specific strategies designed to improve your visibility.
  • You will leave with a game plan for finding more clients and building a sustainable book of business.

Associates who are either looking to grow their book of new clients in the next 6-12 months or want to launch their own private practice. In addition to all the above benefits, Associates will also receive these benefits:

  • You will understand what it takes to start marketing a practice from scratch.
  • You will learn the importance of building your own book of business now instead of just relying on senior attorneys to build it for you.
  • You will learn low cost techniques to find more clients with your limited time.
  • You will obtain a practical understanding of what it really takes to become a “Rainmaker.”

WHAT MAKES THIS SO DIFFERENT FROM EVERY OTHER LEGAL MARKETING SEMINAR?

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners.While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you’re marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

By the end of the Rainmaker Retreat you will:

  • Create a written 90-day Marketing Action Plan (MAP) for your law firm
  • Discover your firm’s Unique Competitive Advantage (UCA)
  • Identify a profile of your Ideal Target Market (ITM)
  • Have written strategies for improving your internet presence and search engine optimization
  • Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint
  • Create a letter of introduction to potential Strategic Referral Partners (SRPs)

6. There is a Strong Focus on Return on Investment (ROI)! Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

For most attorneys,landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

7. 100% Money Back Guarantee! We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

We guarantee you will come out of these 2 days with a step-by-step Marketing Action Plan (MAP) to make very specific changes to your marketing and how you go about building your legal practice.

Rainmaker Retreat: Law Firm Marketing Boot Camp

The National Law Review is pleased to bring you information about the upcoming Law Firm Marketing Boot Camp:

WHY SHOULD YOU ATTEND?

Have you ever gone to a seminar that left you feeling motivated, but you walked out with little more than a good feeling? Or taken a workshop that was great on style, but short on substance?

Ever been to an event that was nothing more than a “pitch fest” that left a bad taste in your mouth? We know exactly how you feel. We have all been to those kinds of events and we hate all those things too. Let me tell you right up front this is not a “pitch fest” where speaker after speaker gets up only trying to sell you something.

We have designed this 2 day intensive workshop to be content rich, loaded with practical content.

We are so confident you will love the Rainmaker Retreat that we offer a 100% unconditional money-back guarantee! At the end of the first day of the Rainmaker Retreat if you don’t believe you have already received your money’s worth, simply tell one of the staff, return your 70-page workbook and the CD set you received and we will issue you a 100% refund.

We understand making the decision to attend an intensive 2-day workshop is a tough decision. Not only do you have to take a day off work (all Rainmaker Retreats are offered only on a Friday-Saturday), but in many cases you have to travel to the event. As a business owner you want to be sure this is a worthwhile investment of your time and money.

 

WHO SHOULD ATTEND?

Partners at Small Law Firms (less than 25 attorneys) Solo Practitioners and Of Counsel attorneys who are committed to growing their firm. Benefits you will receive:

  • You will discover over 65 different marketing techniques that are proven to work in the real world environment of a fast moving law firm. Only practical  techniques will be discussed here. We leave the theory for the classroom.
  • You will know the 5 critical numbers you need to be tracking in your law firm and how to measure your Return On Investment (ROI) for all your marketing efforts.
  • You will understand the core concepts of search engine optimization (SEO) and internet marketing for attorneys and how to create a dominant position on the internet.
  • You will study specific tools to automate your marketing system and “fix your follow up” to increase your conversion rates from prospects to paying clients.
  • You will be introduced to several advanced internet marketing strategies for lawyers.
  • You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.
  • You will learn from dozens of real world case studies of how attorneys have gone from a good 6 figure practice to a great “7 figure lifestyle law firm.”
  • You will learn how to focus your money on the most effective marketing strategies based on your specific practice area.
  • You will learn how to better select, train and motivate your partners and staff to do Rainmaking activities
  • You will learn where you can ‘cut the fat’ and reduce your costs by eliminating ineffective marketing strategies
  • You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months
  • You will have a realistic idea of how much money it will take to effectively market your law firm
  • You will start building a network of other attorneys across the country who are dedicated to building a 7 figure lifestyle law firm
  • You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.

Solo practitioners who need to find more clients fast on a shoe-string budget. In addition to all the above benefits, solo attorneys will receive these massive benefits:

  • You will discover over 30 low cost (starting at $20/mo)and no cost marketing strategies to help you stretch your budget
  • You will learn software tools that will help you automate your marketing system
  • You will learn an easy to use system for tracking all your incoming leads
  • You will be introduced to specific tools to help you and your staff convert more prospects into paying clients.
  • You will create a written Marketing Action Plan (MAP) that will guide your law firm’s efforts and provide specific goals for your team to achieve in the next 6 months
  • You will see how other solo attorneys have leveraged internet marketing and social media networks to beat much bigger firms
  • You will hear about best practices in legal marketing and gain new insight into what has and has not worked for other solo attorneys all across the country
  • You will be introduced to several advanced internet marketing strategies for lawyers.
  • You will understand how to utilize the 7 Rainmaker tools for generating more referrals and repeat business from current and former clients.
  • You will learn what the most profitable practice areas are in this economy.
  • You will leave with a Rainmaker Social Media Blueprint to help you fully leverage Facebook, LinkedIn, Twitter, YouTube, Avvo and JDSupra to drive new leads to your law firm.

Law Firm Business Managers and Internal Legal Marketing Staff who are either responsible for marketing the law firm or manage the team who handles the law firm’s marketing. In addition to all the above benefits, Law Firm Business Managers and Internal Legal Marketing Staff will also receive these benefits:

  • You will understand what it takes to start marketing a practice from scratch.
  • You will walk out with a specific, step-by-step, written Marketing Action Plan (MAP) that your internal marketing team can implement in the next 30 days.
  • You will learn how to quickly evaluate potential legal marketing strategies to determine if they are a “good fit” for your attorney’s practice areas.
  • You will know how to integrate your offline legal marketing strategies, like referral development and cross selling the firm’s other services,with your online and internet marketing strategies.
  • You will have a simple guide for when it’s more beneficial and cost effective to outsource specific attorney marketing projects versus keeping it in house.
  • You will know the questions to ask when evaluating internet marketing and legal website development companies so you can make wise decisions.
  • You will grasp fundamental search engine optimization (SEO) techniques and understand how to evaluate potential providers of SEO services.
  • You will understand the “metrics of legal marketing”—how to track and measure the results and ROI of your law firm’s marketing campaigns using low cost tools.
  • You will discover a proven system for fixing the follow up of your attorneys and how to start tracking every lead, every prospect, and every referral source and automatically follow up with them frequently and consistently.
  • You will discover over a dozen low cost legal marketing strategies you can launch in 30 days or less.
  • You will have a paint-by-the-numbers approach to developing more referral sources for your law firm.
  • You will understand the basics of how to put together a reasonable law firm marketing budget.
  • You will know how to work better with the Managing Partner and law firm Partners to provide them with the data, the metrics and results they are looking for.

Of Counsel Attorneys who are paid on an “eat what you kill” basis. In addition to all the above benefits, Of Counsel attorneys will also receive these benefits:

  • You will learn how other Of Counsel Attorneys build their book of business.
  • You will understand how to walk the line between promoting your firm and promoting yourself.
  • You will learn low cost strategies to develop a stronger referral base.
  • You will realize how to apply a step-by-step approach to increasing your credibility in the marketplace.
  • You will recognize how to find more clients even without the support of your firm.
  • You will apply several specific strategies designed to improve your visibility.
  • You will leave with a game plan for finding more clients and building a sustainable book of business.

Associates who are either looking to grow their book of new clients in the next 6-12 months or want to launch their own private practice. In addition to all the above benefits, Associates will also receive these benefits:

  • You will understand what it takes to start marketing a practice from scratch.
  • You will learn the importance of building your own book of business now instead of just relying on senior attorneys to build it for you.
  • You will learn low cost techniques to find more clients with your limited time.
  • You will obtain a practical understanding of what it really takes to become a “Rainmaker.”

WHAT MAKES THIS SO DIFFERENT FROM EVERY OTHER LEGAL MARKETING SEMINAR?

1. Specifically Designed for Owners and Managing Partners at Small Law Firms and Solo Practitioners.While Associates, Of Counsel, and Partners at large firms (50+ attorneys) are welcome to attend and will receive benefit from attending, the Rainmaker Retreat is specifically designed to meet the needs, challenges, and financial budgets of solo practitioners and small law firms.

You won’t find any strategies that cost tens of thousands of dollars in this seminar. In fact, many of our strategies have little to no cost and with many of them we will tell you how to trade more of your time instead of spending your money if you’re marketing your practice on a shoe-string budget. Nor will you hear about generic marketing ideas that only work if you have a large staff or a separate marketing department.

2. This is an Advanced Legal Marketing Workshop. We work very hard to make the material easy to understand and simple to apply, but please understand this is an advanced, in-depth, hard-hitting law firm marketing course!

If you are just starting out or have never done legal marketing or business development before you will likely find the volume and depth of our strategies to be a little overwhelming at times.

A common remark we hear from experienced attorneys is that attending the Rainmaker Retreat is like “trying to drink from a fire hydrant” because we will provide you will dozens of time tested legal marketing strategies each day of the workshop.

At the Rainmaker Retreat, you will not hear any generic marketing advice like “just buy more Yellow Page ads” or “try to get more referrals from clients.” The Rainmaker Retreat focuses on in-depth discussions of cutting-edge strategies and revealing secrets of highly successful attorneys used by only an elite group of lawyers.

3. You will be taught How to Track and Measure Every Legal Marketing Effort! You will find a big emphasis on tracking the results of your attorney marketing efforts so if you are a numbers kind of person you will LOVE the Rainmaker Retreat!

There are 3 major areas you need to analyze and every one of your current challenges is directly related to problems in one or more of these 3 areas. We will teach you what the 3 areas are and how to use this tool to diagnose your problems and what “marketing treatment” you need to prescribe.

4. You will learn a Proven Lead Conversion System. The biggest area attorneys overlook in their legal marketing efforts is how to convert more prospects into paying clients. You will learn the 5 numbers you need to track in your law firm.

We will give you the tools and teach you how to use them so you can start tracking: (1) where every incoming lead is coming from, (2) how many of those leads turn into appointments, (3) how many appointments show up, (4) how many of those appointments retain at the initial consult, and (5) how many retain at a later date. We will introduce you to our Rainmaker Follow Up System that can be used to determine your Cost Per Lead (CPL) and Cost Per Client (CPC).

5. It is a Working Retreat. This means that several times each day you will be given specific marketing tasks to complete with step-by-step instructions. You not only come to listen, learn and discover, but also to practice and apply.

By the end of the Rainmaker Retreat you will:

  • Create a written 90-day Marketing Action Plan (MAP) for your law firm
  • Discover your firm’s Unique Competitive Advantage (UCA)
  • Identify a profile of your Ideal Target Market (ITM)
  • Have written strategies for improving your internet presence and search engine optimization
  • Develop your own plan for leveraging the power of blogging and social media following the Rainmaker Social Media Blueprint
  • Create a letter of introduction to potential Strategic Referral Partners (SRPs)

6. There is a Strong Focus on Return on Investment (ROI)! Everything about this workshop is focused on one goal—helping you achieve the best possible results by finding more and better clients in the least amount of time using the least amount of money possible!

For most attorneys,landing just 1 new client as a result of this workshop will more than pay for your attendance. But that’s not our goal! Our goal is to teach you how to gain dozens of new clients in the next 60-90 days.

Please note, ethically we cannot guarantee those kinds of results, but we work hard to provide you with all of the tools you will need to find more and better clients on a consistent basis. With that kind of Return on Investment, can you afford not to attend?

7. 100% Money Back Guarantee! We are so confident you will benefit from the Rainmaker Retreat that we offer a 100% money back guarantee. If you are not completely satisfied at the end of the first day, just let us know, turn your materials in and we will refund your money.

We guarantee you will come out of these 2 days with a step-by-step Marketing Action Plan (MAP) to make very specific changes to your marketing and how you go about building your legal practice.

Internet Marketing for Attorneys: How Blogging Is Like Sex

Recently The National Law Review published an article by Stephen Fairley of The Rainmaker Institute regarding Internet Marketing for Attorneys:

Did that headline grab you? It certainly did me when I saw this infographic from an India-based social media marketing firm:

blogging is like sex

The point is, that to be effective, blogs need to grab and hold the attention of your readers. Blogs hold a unique position in the online media landscape because they have become an accepted source of information. Here are some tips on how to successfully grow your blog:

Engage with other online communities. Become known on other relevant blogs by contributing valuable content to pick up audiences for your own blog.

Write about what you know. If you are passionate about your law practice, share it.

Provide engaging content. Be the spark that starts smart conversations online.

Answer questions. Solicit feedback and keep the conversation going.

Offer real value. Dive deep into your subject matter to keep readers wanting more.

Create content to match needs. Speak to your target market in your blog about the legal issues that concern them.

Make readers feel good. If someone posts a thoughtful comment, respond to it with appreciation. If you disagree, do so gracefully.

Give more than you get. Offer readers something of value like a free e-book or newsletter subscription. Post on a regular schedule so your readers are always getting something new from you.

© The Rainmaker Institute

The Batching Games: ICANN’s Plan to Process New gTLD Applications

The National Law Review recently published an article by Jamison B. Arterton of Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. regarding ICANN’s gTLD Applications process:

On March 29, 2012, the user registration window closed for anyone planning to apply for a new generic top level domain (gTLD).   Applicants who registered prior to March 29, 2012, however, still have until April 12, 2012 to complete their application.  As of March 25th, ICANN had 839 registered users in the system.  Given the number of registered users, ICANN has announced that if it receives significantly more than 500 applications, it will begin processing those applications in batches.  Under this “batching process,” applications will be divided into groups of 500 applications to be evaluated at a time.

If batching is required, applicants will need to obtain a time-stamp through the designation process that will begin after the April 12th close of the application submission period.   Applications will be batched and reviewed according to this time-stamp and not based on when the application was actually received.(gTLD).   Applicants who registered prior to March 29, 2012, however, still have until April 12, 2012 to complete their application.  As of March 25th, ICANN had 839 registered users in the system.  Given the number of registered users, ICANN has announced that if it receives significantly more than 500 applications, it will begin processing those applications in batches.  Under this “batching process,” applications will be divided into groups of 500 applications to be evaluated at a time.

Now for the fun part.  If the batching process is activated, applicants will be notified that they are required to select a future time target for the processing of their application.  On the date and time selected, the applicant must return to the online system and click “submit” as close as possible to the selected time as possible.  How close the applicant comes to the their target time will determine the applicant’s batch placement.  ICANN refers to this as “a game of digital archery.”  What fun!  All this for $185,000 filing fee.  Applicants who do not have a preference for when their application is processed can affirmatively opt-out of the process.

In the event that more than one applicant applies for a similar top-level domain, all applications for the contending strings will be placed into the earliest batch designated.  If batching is necessary, ICANN has indicated that it will post a video demonstration of the batching process after the close of the application process.  For now, additional information about the batching process can be found at ICANN’s website under “Batching Basics” (click here).

©1994-2012 Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Affordable Attorney Marketing

Recently posted in the National Law Review an article by Margaret Grisdela of Legal Expert Connections about Affordable Attorney Marketing. 

“I am a new attorney in the Northeast looking for a way to get clients. My practice areas are Bankruptcy and litigation. I understand the fundamentals of building a referral base and SEO and are implementing the same now, but those are long term strategies. What is a starving attorney to do in the meantime? This is where I hope you can help me.”

This is a question that came into my inbox this week, and it’s a good one. “Affordable attorney marketing” is the quest when you open a new law practice, or need to rejuvenate an existing one.

Here are a few ideas that come to mind:

1. Join a lawyer referral network. Many local bar associations offer a referral network. While you won’t get rich, you should start to get a few cases coming in. This can give you visibility in the courts and among your peers.

2. Use LinkedIn to build your network and stay connected. Use the “Share an Update” feature from your LinkedIn home page to post an interesting item every 1-2 weeks. This will keep you “top of mind” with those you know.

3. Test a small Google AdWords campaign. While this can be expensive, it is possible to set daily limits on your ad budget and focus on a small geographic area. Also, be sure to filter out terms that don’t apply to you with the negative keywords feature.

4. Start a blog. Demonstrate your knowledge in bankruptcy, litigaion, and other practice areas with an educational blog. WordPress or Blogger allow you to start a blog quickly and easily. Actually the set up is the easy part. Write at least 1-2 blog posts per week, focusing on practice area keywords and also relating stories to your geo area of coverage. Feed the blog posts through other social medial (LinkedIn, Twitter, Facebook) using a service like Hootsuite. Select a URL with important keywords to help get online recognition.

5. Consider BNI or similar lead groups. This can help you to meet other professionals and get the word out about your legal services.

Overall, have lots of business cards and network, network, network! Tell everyone you know what you do. Marketing to those you know is your best source of new business fast. Picking a niche for your practice can also help your marketing dollars work smartly.

© Legal Expert Connections, Inc. 

LMA Virginias Chapter – Continuing Marketing Education Conference 10-14-11

The National Law Review is pleased to announce The Continuing Marketing Education program presented by the Legal Marketing Association Virginias Chapter will take place October 14, 2011 University of Richmond’s Jepson Alumni Center, 101 College Road
Richmond, VA 23229.

Client Service needs, new trends in business development, marketing communications, and how to set yourself apart from the pack are all topics included in The Continuing Marketing Education program presented by the Legal Marketing Association Virginias Chapter. This is the first local, full-day program developed for legal marketing professionals. attorneys, students and other industry professionals to be presented in the Richmond area.

We have created a unique program designed to provide a comprehensive look into today’s legal marketing issues as well as provide an outlook into what to expect in the future. Our goal is to have in-depth discussions on key topics as the next phase in continuing members’ education. Sessions will focus on a hands-on approach showing attendees “how to get it done” and leaving them with ideas to take back with them to jump-start their next initiative.

LMA Continuing Marketing Education Conference

Client Service needs, new trends in business development, marketing communications, and how to set yourself apart from the pack are all topics included in The Continuing Marketing Education program presented by the Legal Marketing Association Virginias Chapter. This is the first local, full-day program developed for legal marketing professionals. attorneys, students and other industry professionals to be presented in the Richmond area.

We have created a unique program designed to provide a comprehensive look into today’s legal marketing issues as well as provide an outlook into what to expect in the future. Our goal is to have in-depth discussions on key topics as the next phase in continuing members’ education. Sessions will focus on a hands-on approach showing attendees “how to get it done” and leaving them with ideas to take back with them to jump-start their next initiative.

Embracing Technology of Tomorrow

Posted in the National Law Review an article by Kristyn J. Sornat of Much Shelist Denenberg Ament & Rubenstein P.C.  on what innovative technology will be available in the next five years or by the end of the decade. 

 

Think of what new platforms have become available for marketing in the past ten years —social media sites (including YouTube, Facebook and LinkedIn) and the smartphone/tablet with mobile applications and paid search tools, such as Google AdWords. It makes it hard to imagine what innovative technology will be available in the next five years, let alone by the end of the decade. Plenty of gimmicky technology with a significant “cool” factor will be developed by the year 2020; however, the more important trends to watch involve the transformation of legal marketing staples.

CRMs Will Be Easier to Use

Not only will CRMs be more useful, attorneys will be required to use them! By the year 2020, there will be no more excuses as to why attorneys cannot use their firm’s client relationship management (CRM) system to support business development efforts. The most common complaints I hear about our CRM are the following: “It’s too hard to use;” “The process of entering and maintaining my information is too cumbersome;” or “I don’t have time to learn it.” However, I’ve noticed that since the economic downturn (which necessitates working smarter and harder on business development) it has been a lot easier to get the late adopters on board. However, these users still struggle with the functionality of the product.

Over the past decade, software providers have made great strides in improving the user interface of CRM products, and they have gotten smarter by incorporating it into what attorneys do every day — check email. The leading CRM providers in the legal market now allow attorneys to access their products via their email client. Companies like CRM4Legal developed their product with this in mind while others, such as LexisNexis InterAction (with version 6.0), have finally integrated the majority of their main product functionality into Outlook. This integration will make future CRM versions much easier to use. Over the next decade, these companies will take this trend a step further. Not only will using the product be more intuitive for attorneys, but the amount of information automatically pulled into the system will be greater than ever before. In addition to looking up who at your firm “knows” a client, you’ll be able to see what the client was billed in the last year, what practice groups were utilized, where the growth opportunities are and which of your other non-internal contacts have a connection to the client. There may even be access to “personal” preferences for the client (like music and food), and best of all, attorneys will not have to enter this information into the database themselves. Firms have used portal technology to facilitate bringing information into one place, but CRMs will differ from portals by tapping into third-party resources, such as LinkedIn, Facebook and news sources, to deliver unprecedented, one-step access to information that can be useful in pitching a prospect or servicing a client.

The Demise of Email Marketing

In the year 2020, firms will have shifted their efforts from mass email marketing campaigns to other online distribution channels. The effectiveness of email marketing is already on the decline, and over the next decade email clients will become even stricter about the types of information they allow through their spam filters. Compounding this issue, users are now relying on tools like social media, RSS feeds, blogs, search engines and other resources, rather than email, to find the information they need. Firms will no longer have the luxury of knowing they can inform their clients of emerging legal issues just by sending a monthly newsletter or weekly alert. They will need to find new ways to get this information to clients and prospects, preferably through a myriad of distribution channels. To prepare, firms should concentrate on using search engine optimization (SEO) for their websites (especially on pages that tend to get a majority of visitors from email distributions) and encourage attorneys to use social media to proactively share their articles and experience in specific practice areas.

Also, targeted online advertising, such as on LinkedIn and paid search, can be used to promote practice groups and help supplement the lack of exposure for these groups through email alerts. For example, firms can advertise their healthcare practice group to LinkedIn users in the healthcare industry, who have General Counsel as a title and live within 50 miles of the geographic area to which that practice group targets. Another paid search tool that may be useful is Google Remarketing, which allows firms to target ads to users who’ve previously visited their websites. Through this technology, users that find healthcare articles on a firm’s website through Google would later see an ad for the firm’s healthcare practice as they visit other websites or check their Gmail accounts. Legal alerts will still be written, but firms will rely more heavily on searchable syndication services, such as Martindale.com’s Legal Library or The National Law Review’s searchable database. Firms would be wise to prepare themselves for the inevitable by scaling back now on the amount of information they send to contacts through mass email messages. They should start tracking article clicks, opens and other performance data and use it to eliminate contacts from mailing lists. For example, if a contact only opens healthcare alerts or clicks on healthcare articles, a firm should only send them email distributions having to do with healthcare. In the future, if a firm wants anyone to open their email messages, they will need to condition their recipients to expect relevant information in every distribution.

Design for Mobile First

Mobile devices are everywhere, and they are fast becoming people’s primary access point to the Internet and email. In the past five years, although mobile devices have been a consideration when firms design websites and email messages, it hasn’t been a necessity to design for them first. By 2020, mobile devices (including tablets) will play the role which PCs do today. It’s important that firms start preparing for that shift now by creating a pared-down mobile version of their websites if all the pages of the site are not already mobile-friendly. Firms working on a website redesign should make sure they are giving mobile devices and PCs equal consideration. For example, if there is a search section for articles, more search buckets with dropdown choices should be created so that mobile users will have to rely less on typing in search terms. If Flash is utilized to emphasize important information on the website, there should be an alternative way to get that information across to iPhone users, who cannot view Flash animation. Although designing for mobile may inhibit creativity, it is better for mobile users to be able to see and use a highly functional website than to become frustrated by (or unable to view) a beautifully designed website. Mobile apps (currently a hot topic in legal marketing circles) will also be important, just not the way we think of them today. Many firms that have taken advantage of this new technology have focused on providing information that is already accessible on their websites and in other places. In the future, successful law firm apps will have two purposes: to aid users in things they are doing every day and to provide better service to clients. For example, Latham & Watkins has already realized this trend and released a useful app that allows people to search a glossary of legal, business and financial terms. How will apps help firms better service their clients in the future? They may allow clients to view hours billed and balances due, or search a firm’s attorney experience database based on specific criteria for a new matter. As firms develop ideas for apps, they should keep usability in mind so they don’t end up with an app that clients download out of curiosity, but then fails to entice them to come back again.

Website Overhauls

Websites will be vastly different by the end of the decade —not only will they be designed with mobile devices in mind, but they also may incorporate technology that delivers a different homepage experience to each user based on past visits. For example, tailored article and event feeds might display, based on previous visits to practice group descriptions, attorney bios or the user’s past site searches. Other website areas that will be affected will be attorney bios, practice group descriptions and resource centers. Firms should begin thinking about attorney bios more like social media profiles (maybe even connecting LinkedIn profiles with attorney pages), because the lines between websites and social media will be even more blurred. Video will be as important as text in getting marketing messages across on practice group pages, and firms will use articles and descriptions of experience to show practice group expertise rather than just “say”they have it in a lengthy practice group description. In the resource area of the website, firms will add more information that is useful to visitors. CLE webcasts may be a way to drive users to the website, much as articles do today. However, the trick to adding CLE resources will be figuring out how to give people their credit and comply with ethics rules for each state. Firms need to start preparing for what is to come in marketing technology — by 2020, tactics and processes will have evolved into a connected, mobile machine. To embrace this technology of tomorrow, firms should keep an eye on trends involving CRM systems, email marketing, mobile technology and websites, while maintaining caution from being distracted by a high “cool” factor that may not deliver real value to the firm or its clients.

This article was first published in ILTA’s June 2011 issue of Peer to Peer titled “Law2020TM: One Year In” and is reprinted here with permission. For more information about ILTA, visit their website at www.iltanet.org.

© 2011 Much Shelist Denenberg Ament & Rubenstein, P.C.

Intensive One-Day Workshop for Law Firm Practice Group Leaders – Chicago, IL Aug 16th

Firing On All Cylinders: An Intensive One-Day Workshop for Law Firm Practice Group Leaders 16 Aug 2011 The University of Chicago – Gleacher Center Chicago, IL 

You should attend this  program if it is your challenge to:

  • Create a strong cohesive group out of a collection of bright, intelligent, autonomous individuals
  • Identify how, as a practice leader, you add value and what specifically is it that you can do, that is likely to actually affect the success of the group you lead
  • Positively impact and enhance client satisfaction – turning client needs into growth opportunities
  • Find a way to develop a strategic direction in an intensely competitive marketplace and have your colleagues actually want to work together
  • Lead effective meetings that result in some action plans being formulated and your colleagues taking responsibility for actually doing something

For more information and to register – please click here: