Category: Legal Marketing

#LMA17: Day Two Twitter Recap

Day two of the Legal Marketing Association Annual Conference kicked off with the LMA annual report and awards presentation ahead of a general counsel panel. Read on for the National Law Review‘s Twitter recap of the morning sessions for the last day of the conference.

LMA Annual Report and Awards Presentation

General Counsel Panel: The Rapidly Changing Legal Buying Cycle: What Law firms and Vendors Need to do to Respond


The “S” Word: Sales

Harnessing Predictive Analytics to Drive Client Growth and Retention

Outside the Legal Industry: How Businesses Are Using the Client Experience to Up Their Game

5 Steps to Bridging the Generational Gap in Law Firms

#LMA17 Day 1 Afternoon Twitter Recap

Twitter recapAfter a great morning session, including the keynote speaker and breakouts and networking lunch, the Legal Marketing Association Conference continued with afternoon sessions. Here’s the National Law Review Twitter recap for the afternoon:

The Secrets to Organizing and Operating an Amazing Marketing and BD Department

Deborah Farone, Cravath, Swaine & Moore, LLP
David McClune, Shearman & Sterling LLP
Marcia Jeffers, Sills Cummis & Gross

#legalmarketing success = weekly meetings+know attys+industry trends+ #lma17 @LMAintl pic.twitter.com/8RnCmx2aJa

— National Law Review (@natlawreview) March 28, 2017

Moving the Business Development Needle with Fusion

Koree Khongphand-Buckman, Hogan Lovells US LLP
Amy O’Neill, Hogan Lovells US LLP
Timothy Aragon, Hogan Lovells US LLP

Artificial Intelligence: Harnessing the Power of AI and Selling the Concept Internally

Steve Fletcher, Best Best & Krieger LLP
Rob Saccone, Nexlaw Partners
Patrick Fuller, Neota Logic, Inc.
Katherine Hollar Bardnard, Firesign

Your Honor Awards PechaKucha Returns

Anna Rita, Norton Rose Fulbright
Thomas E. Choberka, Kelley Kronenberg
Jabez LeBret, GNGF

The Business Case for Diversity in Legal Marketing

José Cunningham, Nixon Peabody LLP
Kenneth O.C. Imo, Morgan, Lewis & Bockius LLP
Paul Webb, Jaffe
Megan M. McKeon, Katten Muchin Rosenman LLP

Website Development War Stories: Devising Solutions to Counter Adversity

Jennifer A. Davenport, Dinsmore & Shohl LLP
Jasmine Trillos-Decarie, Stoel Rives LLP
Amy Knapp, Knapp Marketing
Robert Algeri, Great Jakes Marketing

Content as a Business Development Tool: The 3 C’s

Gil Wolchock, LexisNexis

Using Signature Events to Attract New Business

Katie Moesche, Stoel Rives LLP
Roger Royse, Royse law Firm
Traci Ray, Barran Liebman LLP

Marketing for Consumer-based Law Practices

Mark A. Chinn, Chinn & Associates, PC
Steven Mindel, Feinberg Mindel Brandt & Klein, LLP

Law Firm Economics: Making Sense of the Dollars and Cents

Ralph Allen, Allen Matkins Leck Gamble Mallory & Natsis LLP
Jennifer P. Keller, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

Client Feedback 2.0: Critical Roles, a Fresh Perspective

Alison Swenton Arjoon, Covington & Burling LLP
Dave Bruns, Farella Braun + Martel
Tara Weintritt, Wicker Park Group

Connecting the Dots: Practice What You Preach

Christopher Javillonar, Permobil, Inc.
Adam Severson, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

#LMA17 Day 1 Morning Twitter Recap

LMA17 Twitter recapCheck out the National Law Review Twitter recap of the morning session at the Legal Marketing Association Annual conference. Click here for Twitter coverage of the Keynote Address from Zoë Chance of Yale School of Management.

Welcome and Opening Remarks

Betsi Roach, Executive Marketing Association
Jill S. Weber, Stinson Leonard Street LLP

Paul S. Grabowski, Bracewell LLP
Cynthia P. Voth, Miller Nash Graham & Dunn LLP

Keynote Presentation – See Our Full Recap of Zoë Chance’s Talk

From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative

Jeff J. Berardi, K&L Gates LLP
Erin Meszaros, Eversheds Sutherland (US) LLP
David Brady, VutureGroup

 

Busting Silos: How to Turn the Concept of Cross-selling into Practice

Aleisha Gravit, Akin Gump Strauss Hauer & Feld LLP
Jaime Sheldon, Akin Gump Strauss Hauer & Feld LLP

Alternative Legal Service Providers: Threats or Opportunities

William Josten, Thomson Reuters

Artificial Intelligence: Changing the Practice and Marketing of Legal Services

Mark T. Greene, Market Intelligence LLC
Elonide Semmes, Right Hat LLC
Craig Courter, Baker & McKenzie LLP
Bob Beach, Nexlaw Partners
Ryan McClead, Neota Logic

Aligning Marketing and Business Development Resources for Law Firm Growth: Does Your Firm “Got Game”?

Nancy Furman Paul, Bloomberg BNA

Best-in-breed Bios

Anne Heathcock, Winston & Strawn LLP
Mary M. Trice, Winston & Strawn LLP

Litigation and Opportunity Spotting: Outfit Your Firm for Big Profit

Douglas Lancet, Winston & Strawn LLP
Amy Wisinski, Winston & Strawn LLP

The “B” Word: Living the Brand

Morgan MacLeod, Cubicle Fugitive

Anti-Spam Privacy Legislation – What U.S. Firms Need to Know About Anti-spam Legislation Around the World

Jeff Hemming, Tikit

Developing a Long-term Digital Strategy

Kalev Peekna, One North Interactive
Dan Times, Plante & Moran, PLLC

#LMA17 Keynote Speaker Zoe B. Chance Twitter Recap

Day one of the Legal Marketing Association Annual Conference featured Keynote Speaker Zoë Chance, Assistant Professor of Marketing at Yale School of Management. Zoë teaches one of the most sought-after MBA courses, Mastering Influence and Persuasion. This morning, she shared her expertise on behavioral bias with LMA and how it applies to the law firm environment.

#LMA17: Twitter Recap of the Rise of the Legal Marketing Technologist

LMA17 Twitter recapThis year’s Legal Marketing Association Annual conference featured a new pre-conference program: Rise of the Legal Marketing Technologist.

The session is designed for looking at a lot of the big picture issues legal marketers face such as artificial intelligence, as well as provide practical advice and tools to help navigate today’s ever changing marketing technology landscape. Here is the National Law Review’s a recap of the Twitter commentary for the day:

The Future is Now: Scaling Expertise with Cognitive Computing

The Ethics of Data-Driven Legal Marketing

Marketing Automation: How to Build a Platform that Nurture Prospects and Clients

Design Thinking Workshop

Re-architecting Law Firms’ Data Sources

Stay tuned for more Twitter coverage from the 2017 LMA Annual Conference!

March 8th in Detroit: Using Readership Analytics to Strengthen Your Firm’s Thought Leadership

Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is a critical and measurable endeavor? Show them evidence that you can define success using data and that you have the tools you need to help their content be successful
Managing Director of the National Law Review, Jennifer Schaller, will discuss strategies for optimizing your firm’s content based on the latest information available for 2017. Jennifer will provide brief case studies of content that reached different types of audiences, analyzing the promotion, reach and SEO structure of various articles. Along the way, various tips on formatting, writing titles, and promoting via social media will be provided to maximize the reach of your firm’s thought leadership efforts.
Nicole Minnis, lead publications manager at the National Law Review will show you how to use data from Google Analytics (and other readership information) to convince your attorneys that thought leadership is a critical and worthy endeavor. She will cover what core metrics you can extract from readership analytics that will be compelling to attorneys, where you can find them, and why they are important.Location:
Howard & Howard
450 W. Fourth Street
Royal Oak, Michigan 48067

Parking:
Parking is available in the attached parking garage (first 2 hours free).

Lunch will be provided.

$25 LMA Members
$35 Non-Members and any registrations after March 6th
Note: You must be logged in to the LMA website to receive the member rate.

March 2nd in St. Louis: Using Readership Analytics to Strengthen Your Firm’s Thought Leadership

LMA St. Louis Thought Leadership

Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is a critical and measurable endeavor? Show them evidence that you can define success using data and that you have the tools you need to help their content be successful.
Managing Director of the National Law Review, Jennifer Schaller, will discuss strategies for optimizing your firm’s content based on the latest information available for 2017. Jennifer will provide brief case studies of content that reached different types of audiences, analyzing the promotion, reach and SEO structure of various articles. Along the way, various tips on formatting, writing titles, and promoting via social media will be provided to maximize the reach of your firm’s thought leadership efforts.

Nicole Minnis, lead publications manager at the National Law Review will show you how to use data from Google Analytics (and other readership information) to convince your attorneys that thought leadership is a critical and worthy endeavor. She will cover what core metrics you can extract from readership analytics that will be compelling to attorneys, where you can find them, and why they are important.Location:
Thompson Coburn
One US Bank Plaza
St. Louis, Missouri 63101

Parking:
Validated parking is available in the 7th Street garage, located on 7th Street between Locust & Washington Avenue. Upon arrival, take the skywalk to the US Bank building and take the elevator from the bank on your right to the 35th floor.

Lunch will be provided.

$25 LMA Members
$35 Non-Members and any registrations after February 24th

Register for LMA Midwest Chicago CMO Panel Luncheon – February 22nd

Click here to register

February 22, 2017 | 11:30 AM – 1:30 PM

Presenters:
John C. Albrighton, Jim Durham, Jill Himelfarb, John R. Neidecker and Stacy Rowe

We should know by now that it’s not about your attorneys or your firm; it’s about your clients! As clients have increased their demands and expectations of law firms, the one-size-fits-all client experience has become obsolete. Clients have become catalysts for greater changes in the legal industry and to stay competitive, it’s imperative that firms have a strategic, tailored approach to client engagement and service.

Three Chicago-based legal marketing leaders and a well known consultant and former CMO will candidly share their experiences implementing “client-centric” business development initiatives. Our panelists will share their perspectives on the following topics and how they relate to their current client experience management (CEM) strategies:

  • Where Marketing & Business Development Meet – Developing Marketing Strategies that Support Business Development
  • Teams and Resources – Aligning both to support CEM Strategies
  • Revenue Generation – Evaluating Opportunities and Developing Pursuit Strategies
  • Cross-Selling – Overcoming Barriers and Fostering Success
  • Business Intelligence + Client Feedback – Using Information to Drive Action

In a nutshell, “client experience management” describes the process by which firms attract and retain a greater number of clients by validating business strategy and improving the value brought to individual clients and prospective clients through services rendered, relationships and targeted and optimized engagement.

Location:
Neal, Gerber & Eisenberg LLP
2 N. LaSalle Street
Suite 1700
Chicago, IL 60602

Lunch will be provided.

$40 LMA Members
$60 Non-Members and any registrations after February 20th
Note: You must be logged in to the LMA website to receive the member rate.

How to Develop an Effective Law Firm SEO Action Plan for 2017 [WEBINAR]

What used to work in SEO just a few years ago won’t work today.12-must-do-action-steps.png Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders.

Webinar Hosted By McDougall Interactive & The National Law Review
Tuesday, March 14, 2017 – 3:00pm EST

Join John McDougall from McDougall Interactive and Nicole Minnis, Esq. from The National Law Review for a free 60-minute digital marketing webinar, where you will learn:

  • Step-by-step actions you should take in the next 12 months to substantially increase your revenues.
  • Powerful strategies that are based on the 10,000 keyword study from Searchmetrics, including the latest Google ranking factors including Content, Social Signals, Technical Factors, Backlinks, User Signals, and User Experience
  • Highlights from the Orbit Media study of 1,000 bloggers and what they do to stand out.

Some examples of cutting-edge topics we’ll be discussing (this is way more than just “add keywords” and “add more content”):

  • Why click-through-rate, time-on-site, and bounce rate are more important than ever
  • Why merely having keywords in your meta tags and copy is not nearly enough
  • How the length of your content can affect your search rankings
  • How video and podcasts can enhance your thought leadership and improve your mobile user experience and search rankings at the same time
  • Why links are still significant, especially deep links to inner pages
  • The extremely high correlation between social signals and ranking position
  • How your website load time can directly affect your search rankings, especially on mobile devices

Click here to register now.

This webinar will leave you with 12 must-do action steps for success, based on data from industry leaders, as well as a list of ridiculously great tools you can use to speed up your process and spy on competitors.

In today’s hyper-competitive legal SEO landscape, your either need to do SEO deeply or don’t waste time doing it at all.

Law Firm SEO Action Plan
CLICK HERE TO REGISTER

How to Develop an Effective Law Firm SEO Action Plan for 2017 [WEBINAR]

What used to work in SEO just a few years ago won’t work today.12-must-do-action-steps.png Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders.

Webinar Hosted By McDougall Interactive & The National Law Review
Tuesday, March 14, 2017 – 3:00pm EST

Join John McDougall from McDougall Interactive and Nicole Minnis, Esq. from The National Law Review for a free 60-minute digital marketing webinar, where you will learn:

  • Step-by-step actions you should take in the next 12 months to substantially increase your revenues.
  • Powerful strategies that are based on the 10,000 keyword study from Searchmetrics, including the latest Google ranking factors including Content, Social Signals, Technical Factors, Backlinks, User Signals, and User Experience
  • Highlights from the Orbit Media study of 1,000 bloggers and what they do to stand out.

Some examples of cutting-edge topics we’ll be discussing (this is way more than just “add keywords” and “add more content”):

  • Why click-through-rate, time-on-site, and bounce rate are more important than ever
  • Why merely having keywords in your meta tags and copy is not nearly enough
  • How the length of your content can affect your search rankings
  • How video and podcasts can enhance your thought leadership and improve your mobile user experience and search rankings at the same time
  • Why links are still significant, especially deep links to inner pages
  • The extremely high correlation between social signals and ranking position
  • How your website load time can directly affect your search rankings, especially on mobile devices

Click here to register now.

This webinar will leave you with 12 must-do action steps for success, based on data from industry leaders, as well as a list of ridiculously great tools you can use to speed up your process and spy on competitors.

In today’s hyper-competitive legal SEO landscape, your either need to do SEO deeply or don’t waste time doing it at all.

Law Firm SEO Action Plan
CLICK HERE TO REGISTER