2nd Annual FATCA Compliance Conference – November 5-7 2013

The National Law Review is pleased to bring you information about the upcoming 2nd Annual FATCA Compliance Conference.

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When

5-7 November, 2013

Where

New York, NY

The 2nd Annual FATCA Compliance Conference by marcus evans will bring together industry leaders in tax compliance from across the country to sharpen their comprehension of the complexities of FATCA, implement a platform to ensure high-quality, accurate information, develop client management strategies to maintain positive customer experience, and mitigate risks while striving to become fully compliant by July 2014.

This highly anticipated event takes place approximately 8 months prior to the FATCA compliance deadline of July 1, 2014, providing attendees with a unique opportunity to benchmark their practices against their peers and clarify any complexities with which they are still struggling.

Industry leaders attending this conference will benefit from a dynamic presentation format consisting of workshops, panel discussions and industry-specific case studies that provide accurate, real-world knowledge. Attendees will experience highly interactive conference sessions, 10-15 minutes of Q&A time after each presentation, 4+ hours of networking, and exclusive access to speaker presentations post-event.

Promising #1 Rankings is Unacceptable for Legal Online Marketing Vendors

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Every reputable search marketer will tell you that a Web vendor promising number one rankings is blowing smoke. Google’s Matt Cutts warned about vendors that promise number one rankings as far back as 2008, then again in 2012.  Despite these voices, many companies still guarantee number one search engine spots – which raises the question: “Is promising number one rankings really that bad?”

Vendors who promise number one rankings for their law firm clients set unachievable standards for themselves, their clients and the legal marketing profession. Occasionally these damaging black-hat SEO tactics work for a few weeks or months — until Google catches up with them. When that happens, all the money invested into creating your Web presence is wasted.

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You can safely bet that Google’s algorithm will constantly change as the search engine giant places increasing emphasis on user experience. Strategies that may secure top rankings today might be the same strategies that hinder a site tomorrow. No company can be certain as to where their client’s site will rank next, and it is misleading for any company to indicate they do.

A legal online marketing vendor must also account for the fact that high rankings for a law firm website do not necessarily equate with an increase in newly signed clients. Websites have a shelf life. Many factors can affect conversions. If your design is dated or stale, you might need an upgrade before users are attracted to your site again. An outdated site conveys a lack of concern for the firm’s Web presence and image, almost as if you hadn’t refurnished your visitor’s lobby in 20 years. Additionally, a website that does not have calls to action and is not designed for conversions will hurt your ability to convert visitors to clients.

A guarantee of a number one ranking may lead a law firm to have unrealistic expectations of its Web marketing company. A vendor that works incredibly hard to stay abreast of search engine marketing trends, takes preemptive measures to protect their client sites and keeps lines of communication open sets the standard. But even that exceptional vendor cannot, and should not, guarantee top search engine spots. What they can and should do is promise to work tirelessly on a campaign to make it the best it can be. All sorts of factors, such as investment levels and client involvement, will affect a site’s ability to outrank other sites. Those factors are not entirely controlled by vendors, even the exceptional ones.

At the end of the day, what you really want is to be able to convert qualified leads into clients and grow your practice. You may not necessarily need number one rankings to accomplish this goal. What you need is a Web marketing vendor who is just as committed to your firm’s success as one of your partners. If the company handling your firm’s Internet marketing campaign is dedicated, then your campaign will be a success – whether your site occupies the first or fourth spot on a search results page.

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ARMA LIVE! 2013 58th Annual Conference & Expo – October 28 – 30

The National Law Review is pleased to bring you information about the upcoming ARMA LIVE! 2013 Conference.

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When

Monday, October 28 – Wednesday, October 30, 2013

Where

Las Vegas, NV

The Premier Event in Information Governance brought to you Bigger, Better, and More Colorful! When ARMA International comes to Las Vegas, you should expect the most comprehensive educational and networking experience in information governance. And, you should expect it to happen on the Las Vegas strip.

In a word…VIVA!

ARMA Live! Conference 2013 (ARMA 2013) offers inspiring speakers to motivate, the best in the business to educate, and cutting-edge best practices and technology tools to stimulate your quest for career growth. The knowledge and skills you will take away from ARMA 2013 will push you over the top as an even more valuable asset to your organization.

Cyber Security Summit – October 22-23, 2013

The National Law Review is pleased to bring you information about the upcoming Cyber Security Summit.

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Potential Clients Only Care About 3 Things. Here They Are.

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When it comes to doing business with an attorney, prospects only care about 3 things:

  1. The Benefits they receive because of your services
  2. The Value they perceive a relationship with you will bring
  3. The Results they achieve from your service

If you’re an estate planning attorney, don’t sell estate plans.  If you’re a divorce attorney, don’t focus on the types of family law services your firm provides.  If you’re a defense attorney, don’t focus on how many different types of crimes you can represent.

These are all features of your service. People don’t buy features. They buy benefits.

They buy solutions not service, because they expect everyone to have great service.

They buy other people’s experiences of your service.

They buy your credibility as presented by your marketing image.

They buy based on their emotions, but they want logical reasons to justify their decision.

And they buy guarantees and promises, so don’t make them if you can’t keep them.

Fundamentally, the reason why people or businesses seek out your law firm is because they have a problem and they are asking you, “Do you have a solution?”

That’s why your law firm marketing must focus on more than communicating just the features of your product or service.  You must make sure all your legal marketing efforts answer the questions that prospective clients are asking, not just give them a laundry list of everything you can do.

6 Reasons Why Video Belongs In Your Legal Marketing Mix

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Here’s a statistic that is hard to wrap your head around: more than 4 billion videos are viewed on YouTube every day.

YouTube also says that more than 6 billion hours are watched each month – one hour for every person on Earth.

video youtube legal marketing

Video is a great way for attorneys to connect with prospects on your law firm website and demonstrate expertise in your field of practice.

Beyond the YouTube stats that demonstrate virtually everyone is viewing video online, here are 6 more reasons why video belongs in your legal marketing mix:

1. Better search results. According to Forrester Research, videos are 53x more likely than traditional websites to be found on the first page of Google search results.

2. Better retention. Forrester Research found that people retain 58% more with both visual and auditory stimulation.

3. More traffic. Forrester Research reports that over 60% of all web traffic comes from online video.

4. More likely to buy. People who view a video are 64% more likely to purchase (comScore).

5. Found in the C-Suite. 65% of senior executives say they have visited a vendor website after watching a video. 59% say they prefer video to text. (Forbes’ Video in the C-Suite).

6. More likely to be shared. Video has the best potential to be shared and go viral compared with other media.

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What Social Media Users Like to Share

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new study out from market research firm Ipsos reveals that 70% of Internet users have shared content on social media sites in the past month.

So why is this important?

One of the main reasons attorneys participate in social media is for lead generation, and having your posts shared with others boosts the popularity of that post and gives an implied endorsement to what you have to say.

So it would behoove you to be aware of the type of content that is more likely to be shared. Here it is:

The next time you find yourself stuck on what to post on your social media sites, refer to this list – and include a picture!

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Women, Influence and Power in Law Conference – October 2-4, 2013

The National Law Review is pleased to bring you information about the upcoming Women, Influence & Power in Law Conference:

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When:

Where:

The Only National Forum Facilitating Women-to-Women Exchange on Current Legal Issues

Women, Influence & Power in Law Conference is presented by Summit Business Media’s Legal Suite – InsideCounsel magazine, InsideCounsel.com (website), producers of the 13th annual IC SuperConference, the prestigious Transformative Leadership Awards, and creators of Project 5/165.

Presented by InsideCounsel Magazine, the pioneering monthly magazine exclusively serving general counsel and other top in-house legal professionals, the first annual Women, Influence & Power in Law Conference offers an opportunity for unprecedented exchange with women outside counsel. This unique event was created with the assistance of an unheralded advisory board comprised of highly placed women attorneys who are all direct reports to the general counsel and were drawn from across the country. These attorneys have the highest levels of expertise and experience in key practice areas.

The Women, Influence & Power in Law Conference is not a forum for lawyers to discuss so-called “women’s issues.” It is a conference for women in-house and outside counsel to discuss current legal topics, bringing their individual experience and perspectives on issues of:

  • Governance & Compliance
  • Litigation & Investigations
  • Intellectual Property
  • Government Relations & Public Policy
  • Global Litigation & Transactions
  • Labor & Employment
  • Executive Leadership Skills Development

7 Steps to Create a Lead-Generating Website [INFOGRAPHIC]

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It is estimated that 95% of law firms already have a website (I’m not sure what the other five percent are holding out for…perhaps they still think the internet is a fad), but too few attorneys are consistently generating quality leads from their online presence because they lack great content.

Google has made it increasingly difficult to rank high without putting a lot of quality content on your website. One of the best ways to do so is via a blog, which allows you to add unique, high quality content every day to your website.

The infographic below from ReachLocal.com provides 7 essential ingredients you must have in your website to help you land more leads:

Indicted—Not Once, But Twice! Former GlaxoSmithKline In-House Counsel, Lauren Stevens, Tells Her Harrowing Story And Hard Lessons Learned From Being Indicted

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Imagine, one of the worst things that could happen to any person, especially an attorney—being indicted.  This not only happened to former GlaxoSmithKline (“GSK”) Vice President and Associate General Counsel, Lauren Stevens (“Stevens”) once—but twice!  On November 8, 2010, a federal grand jury in the District of Maryland returned an indictment charging Stevens with one count of obstructing an official proceeding  in violation of 18 U.S.C. §1512, one count of falsification and concealment of documents in violation of 18 U.S.C. §1519, and four counts of making false statements in violation of 15 U.S.C. §1001. On March 23, 2011, the District Court dismissed the indictment without prejudice due to erroneous and prejudicial legal advice that the prosecutors gave to the grand jury.  However, on April 13, 2011, Stevens was indicated again, based on the same charges in the earlier indictment.  For more than 18 months, Stevens lived this harrowing ordeal, and eventually was exonerated of any wrong doing.  Stevens will discuss the events leading up to the indictment, the grueling court proceedings, and the lessons she learned at the National Association of Women Lawyers’ Ninth Annual General Counsel Institute on November 8, 2013 at the Intercontinental Hotel in New York City.

The indictments against Stevens arose out of a letter from the Food and Drug Administration (“FDA”) to GSK stating that it had information that GSK possibly promoted the use of Wellbutrin (a drug approved by the FDA to treat depression) for an unapproved use (namely, weight loss).  The FDA requested that GSK voluntarily provide numerous materials and information related to the promotion of Wellbutrin.

GSK assembled a team, led by Stevens, which included in-houseattorneys, a former FDA reviewer, and employees from GSK’s marketing, compliance, regulatory affairs and medical divisions, to respond to the FDA’s request.  GSK also retained an outside law firm to conduct an internal review and advise GSK how to respond to the inquiry.  Ultimately, GSK submitted six substantive letters, all signed by Stevens, in which she denied that GSK promoted Wellbutrin for an unapproved use and/or paid doctors to give promotional talks that included information on the unapproved use.  On December 17, 2010, the government filed a motion to bar Stevens from relying on the defense of advice of counsel on the basis that it was not a defense to a charge of violating 18 U.S.C. §1519 because, the government argued, the statute is not a specific intent crime.  That same day, Stevens filed a motion to disclose the government’s presentation to the Grand Jury relating to the advice of counsel defense.  She also filed two motions to dismiss Count II of the indictment.  In the first motion, Stevens sought dismissal for unconstitutional multiplicity and for failure to state an offense, arguing that Counts I and II violated her due process rights because they sought to impose multiple punishments for the same offense.  She also argued that the government’s case was legally flawed because the government did not allege that she altered or falsified any pre-existing documents.  In her second motion, Stevens sought dismissal of Count II on the basis that the charges were unconstitutionally vague.

On February 25, 2011, Stevens filed her opposition to the motion to exclude, arguing that where a defendant relies in good faith on the advice of counsel, she lacks the intent necessary to be found guilty of making false statements and obstructing justice, which required proof that she “knowingly” submitted false information.  She also argued that she met the prerequisites for asserting the defense because outside counsel was aware of all material facts as evidenced by over 350 drafts of the six response letters to the FDA and 1,300 pages of notes regarding the matter.

On March 23, 2011, the Court denied the government’s motion to prohibit Stevens from asserting the advice of counsel defense.  The Court then dismissed the indictment without prejudice due to erroneous and prejudicial legal advice the prosecutors gave to the grand jury.

On April 13, 2011, a federal grand jury re-indicted Stevens.  The trial commenced thirteen days later, and proceeded through May 6, 2011, at which time the government rested its case.  Stevens filed a Rule 29 Motion for Acquittal on the basis that the government failed to present evidence sufficient to prove beyond a reasonable doubt any of the six counts.  On May 10, 2011, the Court granted Stevens’ Motion and dismissed the indictment.  The Court determined that the government was given access to attorney-client privileged communications, which formed the basis of the government’s case, as the result of an erroneous decision by a Massachusetts magistrate judge that the communications were evidence of a scheme to perpetrate a crime of fraud.  However, the documents revealed a “studied, thoughtful analysis of an extremely broad request from the [FDA] and an enormous effort to assemble information and respond on behalf of the client.”  Although GSK’s responses may not have satisfied the FDA, they were sent to the FDA in the course of Stevens’ bona fide representation of a client and in good faith reliance on both external and internal lawyers for GSK.  The Court concluded: “the defendant sought and obtained the advice of counsel of numerous lawyers.  She made full disclosure to them.  Every decision that she made and every letter she wrote was done by consensus.”  Further, although some statements were not literally true, they were made in good faith which would negate the requisite element of intent required for the charged crimes.

Stevens learned many lessons from this ordeal including: (1) when hiring outside legal counsel, make sure they know all of the facts; (2) make sure other parties know you have hired outside counsel; (3) take clear, accurate notes, knowing they could end up in Court; and (4) be careful in correspondence with adverse parties.

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