With more than 200 million active users, Twitter is a major social media network attorneys should not ignore. Twitter can be a highly useful marketing tool for attorneys to promote their blogs and other thought leadership content.
Here is a best practices guide for attorneys using Twitter:
Tweet 4x/day or less
Use fewer than 100 characters per Tweet
Add links to Tweets to get higher Retweet rates – Tweets containing links get 86% higher Retweet rates
Make sure the links are clickable by including a space before the URL
Tweet on the weekends – engagement rates are 17% higher then
Engage with followers during “busy hours” of 7 a.m. to 8 p.m.
Include hashtags in your Tweets, but no more than 2 per Tweet – Tweets with hashtags get twice the engagement
Add links to images to increase engagement – Tweets with image links enjoy twice the engagement rate than those without.
Use the word “Retweet” as a call-to-action to prompt your followers to share – Tweets that ask followers to Retweet receive 12x higher Retweet rates
Since Twitter is essentially a micro-blogging site, the same rules apply: create unique, original content that adds value, and your audience will respond.
