Strategic Marketing in the Modern Law Firm 2.0 – Value at the Intersection of Communication & Collaboration- September 21, New York, NY presented by ARK Group :
As clients push for greater value in legal services, the role of law firm marketing is shifting from simply chronicling the firm’s success—to engaging with clients to understand and deliver value. Clients want direct access to a firm’s knowledge assets—
both to assess the firm’s expertise and to obtain legal information that will address their basic legal needs—almost as a precursor to determining whether a firm can meet their higher-value needs. The world is changing and law will “normalize” to look more and more like other industries. Fortunately clients are sharing information about themselves in a variety of new and different ways. And legal marketers with insight and gumption will help their firms deliver superior value at the intersection of communication and collaboration.
Ark Group/Managing Partner’s Strategic Marketing in the Modern Law Firm 2.0—Value at the Intersection of Communication & Collaboration will provide a unique platform for legal marketers to discuss and better understand the value of content and collaboration in creating a “marketing culture” that can help the firm leverage its intellectual capital effectively.
Discussion topics and focal points of the forum include:
- Identifying the link between Marketing and Knowledge Management to energize client development
- Actionable business intelligence as a byproduct of Knowledge Management
- Social CRM & Web 2.0 Collaboration: Elevating the conversation with clients and prospects
- Strategic alignment and cross-functional efforts that contribute to value creation for the client
- The role of knowledge in developing and retaining clients: Why fresh content will make your attorneys better business developers
- Why lawyers and marketers must demonstrate—through their own engagement—that they are worthy of knowledge sharing
- Positioning your CRM platform as the lifeline between the various departmental silos, enabling access and an opportunity (across the organization) to contribute to client data
- The integration of law firm functions—such as Marketing, Business Development, Client Relationship Management and Knowledge Management
- Assessing client relationship-building initiatives: keys to success and seeds of failure
For More Information and to Register:
This event is held on September 21st at the AMA Executive Conference Center ~ New York, NY. Please click HERE for more information.
