Positive Developments – EUTM

Trademark owners should take note of two new types of trademark protection available in the European Community as of October 1, 2017.

1. Certification Marks – although it has always been possible to register certification marks in a few individual EU member states, it was previously not possible to register a certification mark, for certification services, with the EUIPO.  This will change as of October 1, 2017 when it will now it will be possible to register certification with the EUIPO, covering all EU member states.  European Union certification marks are defined as marks that are “capable of distinguishing goods or services which are certified by the proprietor of the mark in respect of material, mode of manufacture of goods or performance of services, quality, accuracy or other characteristics, with the exception of geographical origin, from goods and services which are not so certified.”

2. Marks no Longer Need Graphic Representation – it will now be possible to file for sound, hologram, motion, and multimedia marks; marks can now be represented in any form using generally available technologies.  Unfortunately, it is still not possible to file for tactile, smell, and taste marks in the EU.

This post was written by Monica Riva Talley of Sterne Kessler © 2017
For more legal analysis go to The National Law Review

Using Technology to improve legal services? Submit to the Chicago Legal Tech Innovator Showcase! Deadline 9-29!

Is your firm combining technology and innovation to serve clients? We want to know about it! The Chicago Legal Tech Innovation Showcase, brought to you by the Chicago Bar Association’s Future of the Profession Committee and Chicago Kent School of Law is October 24th.  Submissions are due by September 29th, 2017.

A panel of distinguished judges will choose five “Best in Show” awards in each of the 2 awards categories: Law Firm/Legal Services and Company/Product/Service. Each award winner will present a 5 minute pitch at the Chicago Kent Auditorium on October 24 and have an opportunity to exhibit during the event. All submissions that meet the criteria will be listed in a Chicago Legal Tech Showcase Guide 2017

 

The Chicago Legal Tech Innovator Showcase will promote the law firms, legal aid orgs, and companies that are using technology to improve legal services in the Chicago area and highlight those whose innovations are exceptional. Whether the end result is better legal knowledge management, more affordable legal services, or improved metrics for decision making and analysis—and regardless of how the services are delivered—we want to hear what you are doing and so does Chicago’s legal community!

 

To learn more and submit go to: http://lpmt.chicagobar.org/chicago-legal-tech-innovator-showcase/

 

IP Law Summit – March 20-22, 2014

The National Law Review is pleased to bring you information about the upcoming IP Law Summit hosted by Marcus Evans.

IP summit 2014

When

Thursday March 20 – Saturday March 22, 2014

Where

Las Vegas, Nevada

Register here!

Intellectual Property is the bedrock of many contemporary companies and with the growth of the internet and a global market, having a smart IP strategy is more essential than ever. Every business decision that involves IP is a legal decision and every legal decision is also a business decision. Counsels are constantly pressed to promote innovation and must keep up-to-date with any worldwide regulatory changes ensuring the future growth and protection of their company’s IP.

The IP Law Summit is the premium forum for bringing senior IP Counsel within the largest corporations and mid-market organizations together with service providers. As an invitation-only event taking place behind closed doors, the Summit offers an intimate environment for a focused discussion of cutting-edge technology, strategy and products driving the IP marketplace.

The Top 25 Law Marketing Cliches to Avoid

Fishman Marketing logo

 

As a whole, lawyers are very literal, often too literal for good marketing.  As a result, many firms simply opt for the obvious icons that represent the general concept of “Law,” just like most of their closest competitors.  The logical rationale seems to be, “Well, if everyone else is doing it this way, it must be right.”  But that’s wrong.

Your marketing should set you apart, help you stand above the crowd.  And doing exactly what they do buries you in the anonymous middle.  Sure it’s safe, but ”safe” doesn’t help generate revenue.

That is, if your website home page shows a skyline or column, you’ve immediately convinced everyone who sees it that (1) your firm is mediocre, and (2) there’s nothing worth reading inside.  If you want to claim to be a high-end, A-tier firm, then you must look like it, and a photo of a handshake, map, or pen resting on a document won’t cut it.  No exceptions, unless you’re, say, Wachtell or Cravath.

So here they are, the 25 most typical and tedious clichés law firms use (and what they actually convey to the average reader):

The Image (What it means.)

  1. Globe/Map (We did a deal in Toronto once)
  2. Shaking hands (We’re your partner.)
  3. Building/Architectural detail (We work in a building!)
  4. Skylines (We work in a city!)
  5. Columns/Courthouse (We’re lawyers!)
  6. Gavel (Yup, we’re lawyers.)
  7. Light bulbs (We have good ideas.)
  8. Chess pieces (We’re strategic.)
  9. Diverse conference room (Stock photo)
  10. Smiling lawyers (People work here!)
  11. Scales of justice (Still just lawyers.)
  12. Dart boards (We’re on target.)
  13. DNA/Test tube/beaker/gears/CD (We have an IP practice.)
  14. Man/Woman walking, in suits (That’s our profession’s action shot.)
  15. Vacant lobby/Conference room (We go home at 5:00.)
  16. Books (This might be 2012, but we still use books.)
  17. Laptop/Computer (Look!  We use computers!)
  18. Eyeglasses or pen on a document (We work on documents.)
  19. Boxing gloves (We’re tough.)
  20. Rowing/Musicians (We work as a team!)
  21. Crayons/Flags/Circle of hands (Diversity!)
  22. Grinning PI or divorce lawyer (Lost a limb? Wife left you? Good for me!)
  23. Cheetah (We move fast.)
  24. Maze (We solve puzzles.)
  25. Blurry man running up steps (Out of my way! Late for court!)

The fact that you immediately recognized all or most of these, and perhaps laughed embarrassingly at a few, proves that these images have lost their impact.  So, if you’re using any of these in your marketing materials, from website or blog to print ads or brochures, stop immediately.

Either change your tag line to “Average skills. Average price.TM” or, preferably, come up with something that really sets you apart.  Create something else, something great.  Something that helps you stand out in a way that generates real revenue. If you can’t do it, hire someone who can.  But it must be done, it’s important.

Figure out who you really are, then build your marketing around that.

Article by:

Ross Fishman

Of:

Fishman Marketing, Inc.

One week until the final session! Register today for the Women in the Law Rainmaker Forum

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.

February 17, 19, 27 – Women in the Law Rainmaker Forum: A Catalyst for Stepping into Your Power

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.

FATCA Implementation Summit – June 17, 2013

The National Law Review is pleased to bring you information about the upcoming FATCA Implementation Summit.

FACTA

When:

June 17 – 18, 2013

Where:

The Princeton Club
15 West 43rd Street
New York, NY 10036
212-596-1200

The final regulations are out and FATCA implementation dates are closer than ever! The compliance ball is rolling and funds should have their implementation plans already underway. The FATCA Implementation Summit will examine what funds should have done so far, what is next on the list, and what is still unknown. Our expert speaking faculty is prepared to answer all of your FATCA-related questions – including significant changes revealed in the final regulations, timelines, best practices and procedural benchmarks, new and updated forms, and so much more!

This is the ONLY industry event that addresses the unique challenges alternative funds face under the sweeping FATCA regime. We’ll dig deep into questions about how FATCA is playing out in practice – operational challenges, due diligence and on-boarding requirements, responsible parties, outsourcing– and more!

You can’t afford to miss this essential event!

This event is part of a two-day compliance intensive. For information on day two, Preparing for the AIMFD, click here. Register for both events to receive a discounted rate.

Topics at a Glance –

  • FATCA Today: Overview and Timeline of the Final Regulations
  • Who is Affected by FATCA? – Update on Definitions and Classifications
  • Entering into the FFI Agreement: Registering as an FFI with the IRS
  • Managing Your Clients: Due Diligence in Identifying Existing Investors and Developing On-Boarding Processes for New Investors
  • Reporting and Withholding Obligations Under the FATCA Regime
  • Determining FATCA Compliance with IGA Countries
  • Practical Implementation – Putting it all Together
  • Outsourcing – The Risks and the Rewards