Category Archives: Media

Positive Media Exposure: Elevate Your Practice and Your Firm

Your business is on the rise yet every time you scroll through your news feeds, read the newspaper, or watch a news show, you find your competitors highlighted everywhere instead of you and your business. You want this kind of coverage, but you are short on time due to your demanding work schedule, board activities, …

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Grow Your Email List for Free in 5 Simple Steps

Lots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list.  If you are recognizing yourself as you read this, then the good news is that you can actually build a great list for your firm …

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What’s the Deal? Why Do Accounting Firms Use Initials Instead of Names? – Part 2

We know that for many professional-services firms (e.g. law, accounting, consulting, etc.), using initials is simply a necessary compromise — a less-controversial way to abbreviate the firm’s name.  You get to shorten a cumbersome name without seeming to favor the first one or two people over the others whose names come later on the door. It seems …

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Analog in a Digital World: Journalism and Blogs and Where to find Good Information

In an article profiling John R. MacArthur, the publisher of Harper’s Magazine, MacArthur is quoted as saying, “I’ve got nothing against people getting on their weblogs, on the Internet and blowing off steam. If they want to do that, that’s fine. But it doesn’t pass, in my opinion, for writing and journalism.” The article goes on to …

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Google, the House of Lords and the timing of the EU Data Protection Regulation

(LONDON) Could the European Court of Justice’s May 13, 2014 Google Spain decision delay the adoption of the EU Data Protection Regulation? In the Google Spain “Right to be Forgotten” case, the ECJ held that Google must remove links to a newspaper article containing properly published information about a Spanish individual on the basis that …

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New Jersey Suit Against School District Regarding Tweet Settles

As previously reported, in a March 2014 filing titled H.W. v. Sterling High School District, a New Jersey high school student filed suit claiming school officials had violated her constitutional rights when they punished her for content she posted on Twitter which criticized Sterling High School’s principal. The settlement, which was approved by the Sterling High School …

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HTTPS – Should I Implement It on My Site?

Google announced last Wednesday, August 6, that the search engine will use https as a ranking signal. HTTPS stands forHypertext Transport Protocol Secure, which protects the data integrity and confidentiality of users visiting a site. For example, when a user enters data into a form on a site in order to subscribe to updates or purchase …

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10 Insights You Want to Gain from Your Social Media Monitoring

If you are participating in social media for your law firm, you should also be monitoring whether or not your time investment is paying dividends. You should be creating Google Alerts or searching on Social Mention for the name of your law firm and the names of your attorneys at least once a month.  Create alerts for the areas …

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Making These 3 Errors in WordPress Makes Your Law Firm’s Blog Less Effective

Here are three common WordPress mistakes that will make your legal website less effective than it should be: Posting content that is not unique, engaging or well designed. Unstructured information, filler materials and overly general articles do not motivate a user to interact with the site. Your goal should be to create content that users want to …

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To Satisfy New Search Algorithms, Legal Websites Need Quality Content

The success of a law-firm website is determined by how many clients and potential clients visit the site, spend time there and take action based on what they discover. Over the years, law-firm marketers focused on keyword and link strategies to enhance search engine results and increase traffic to their websites.  While these are still …

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