What's Ahead for Legal Marketing in 2014?

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WebDAM, a web-based digital asset management company, took the time to gather data from industry experts and leading sources on digital marketing to create the infographic below, which illustrates the trends and statistics they believe will drive marketing in 2014.

Of primary interest to attorneys looking to strengthen their marketing program next year:

  • 78% of marketing executives think custom content is the future of marketing(Google agrees!)
  • B2B companies say blogs generate 67% more leads than those that don’t blog
  • Marketers are finding actual, money-paying clients on LinkedIn and Facebook
  • Customer testimonials have the highest effectiveness rating for content marketing (89%)
  • Inbound marketing delivers 54% more leads than traditional outbound marketing

Captivating marketing strategies

 

Article by:

Stephen Fairley

Of:

The Rainmaker Institute

Published by

jschaller@natlawreview.com

A group of in-house attorneys developed the National Law Review on-line edition to create an easy to use resource to capture legal trends and news as they first start to emerge. We were looking for a better way to organize, vet and easily retrieve all the updates that were being sent to us on a daily basis.In the process, we’ve become one of the highest volume business law websites in the U.S. Today, the National Law Review’s seasoned editors screen and classify breaking news and analysis authored by recognized legal professionals and our own journalists. There is no log in to access the database and new articles are added hourly. The National Law Review revolutionized legal publication in 1888 and this cutting-edge tradition continues today.