Advertisement On March 16, 2022, Google announced the launch of its new analytics solution, “Google Analytics 4.” Google Analytics 4 aims, among other things, to address recent developments in the EU regarding the use of analytics cookies and data transfers resulting from such use. Background On August 17, 2020, the non-governmental organization None of Your Business (“NOYB”) … Continue reading Google to Launch Google Analytics 4 in an Attempt to Address EU Privacy Concerns