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The Value of IP in Fashion/Retail Insolvencies - The National Law Forum
Advertisement A strong brand creates a competitive edge; such a brand will often enhance consumer loyalty, not only because of the products offered, but also because of the name on the label. While a brand may have a strong customer base, in today’s climate it, unfortunately, does not mean that the business has enough financial … Continue reading The Value of IP in Fashion/Retail Insolvencies
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