Advertisement In an 8-1 decision, the Supreme Court held in U.S. Patent and Trademark Office v. Booking.com that “generic.com” marks may be registered trademarks or service marks when consumers do not perceive them as generic. Booking.com is a travel company that provides hotel reservations and other services under the brand “Booking.com,” which is also the domain name of its … Continue reading Consumer Perception is Key to Registration of Generic “.com” Marks