Advertisement John McDougall discussed creating Deep Content, LSI (Latent Semantic Indexing) and topic clusters with us yesterday, detailing how these SEO concepts present great opportunities for law firms who are looking to position their attorneys as subject matter experts. John explained how Google’s recent algorithm changes such as BERT, which is designed to help users find true topic experts, provide a … Continue reading Legal Marketing and SEO Trends for 2020 Part 2: Dwell Time, EAT and Law Firm Branding