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How Manufacturers Can Work With Social Media Influencers - The National Law Forum
Advertisement It’s a typical marketing story: Not too long ago, manufacturers marketed coconut oil as a heat-tolerant alternative to other cooking oils. They further promoted it by noting that it was more sustainably harvested than palm oil and could replace butter for people avoiding dairy. But then coconut oil marketing took a turn. People—not the … Continue reading How Manufacturers Can Work With Social Media Influencers
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