After a great morning session, including the keynote speaker and breakouts and networking lunch, the Legal Marketing Association Conference continued with afternoon sessions. Here’s the National Law Review Twitter recap for the afternoon:
The Secrets to Organizing and Operating an Amazing Marketing and BD Department
Deborah Farone, Cravath, Swaine & Moore, LLP
David McClune, Shearman & Sterling LLP
Marcia Jeffers, Sills Cummis & Gross
Blue chip panel for “Secrets for Organizing an Amazing Marketing/BD Team!” #LMA17 @marciajeffers @DeborahFarone
— Deb Gaines Assoc (@DebGainesAssoc) March 28, 2017
You want a highly functional team? Know thy firm @marciajeffers says. Who do you report to? What’s their marketing/BD IQ? Face time? #LMA17
— Jill Clark (@TheJillClark) March 28, 2017
.@marciajeffers: “Always higher up. Teach me and I will teach you.” #legal #marketing #bizdev #LMA17
— HellermanComm (@HellermanComm) March 28, 2017
#legalmarketing success = weekly meetings+know attys+industry trends+ #lma17 @LMAintl pic.twitter.com/8RnCmx2aJa
— National Law Review (@natlawreview) March 28, 2017
Soft skills dominate the Key drivers of client relationships – David McClune #LMA17 @APSMA pic.twitter.com/wiXXDcvK0Z
— Sue-Ella Prodonovich (@sueella) March 28, 2017
Moving the Business Development Needle with Fusion
Koree Khongphand-Buckman, Hogan Lovells US LLP
Amy O’Neill, Hogan Lovells US LLP
Timothy Aragon, Hogan Lovells US LLP
Moving the Business Development Needle with Fusion by @HoganLovells through 1:1 plans and strategy #businessdevelopment #lma17 #marketing pic.twitter.com/xGGhjKJg3R
— David Kirk (@DKirk2012) March 28, 2017
Learning about the @HoganLovells #businessdevelopment #Fusion process… amazing process and details! #LMA17
— Jenna Schiappacasse (@JennaKate413) March 28, 2017
How to get your lawyers to raise their profile with fusion Thx: @JennaKate413 @ConnorKinnear @LMAintl https://t.co/sYfC993Eoj #LMA17
— David Kirk (@DKirk2012) March 28, 2017
Artificial Intelligence: Harnessing the Power of AI and Selling the Concept Internally
Steve Fletcher, Best Best & Krieger LLP
Rob Saccone, Nexlaw Partners
Patrick Fuller, Neota Logic, Inc.
Katherine Hollar Bardnard, Firesign
‘Harnessing the power of AI and selling the concept internally’ panel @LMAintl #LMA17 #SellingAI moderated by @firesignhq‘s @katiehollar pic.twitter.com/511UbkkLcW
— Ty Francis (@tyfrancis) March 28, 2017
Think about what problems AI solves rather than what it is. #LMA17
— Stacy Rowe (@StacyRowe) March 28, 2017
Thanks to AI and ALSPs, the challenge for law firms is not just out competing other firms, it is out competing the client. #sellingAI #LMA17
— Cynthia Voth (@CynthiaVoth) March 28, 2017
Use AI to accelerate tasks internally. #LMA17
— Heather Morse (@heather_morse) March 28, 2017
Of the many applications AI can be used, smoothing the RFP process will be music to a lot of legal marketers ears. #LMA17 #SellingAI pic.twitter.com/NouICGuzex
— Ty Francis (@tyfrancis) March 28, 2017
Our CIO Steve Fletcher at #LMA17: #Legal #marketing is changing quickly
and #automation and #technology must be at the forefront. pic.twitter.com/MJPV8Z7sUw— Best Best & Krieger (@BBKlaw) March 28, 2017
Your Honor Awards PechaKucha Returns
Anna Rita, Norton Rose Fulbright
Thomas E. Choberka, Kelley Kronenberg
Jabez LeBret, GNGF
So looking forward to this #PechaKucha session at #LMA17. I missed it in ’16, so bring it on!
— Meghan Granito (@meggranito) March 28, 2017
Allen Matkins also uses data visualization to track how well email titles do in terms of open & engagement rates #LMA17
— Lindsay Griffiths (@LindsayGriffith) March 28, 2017
Award winner: @adamlstock, data visualization for business development. Created a super technical database that tracks relationships. #LMA17
— Nick Ludwig (@naludwig) March 28, 2017
Canadian firm Gowlings explaining thinking behind combinations with Wragges and Lawrence Graham @GowlingWLG_UK @gowlingwlg #LMA17 pic.twitter.com/ontvkFs3cv
— Lloyd Pearson (@lloydtpearson) March 28, 2017
Gowlings WLG sharing the importance of socializing the new brand with the merged partnership – wanted them to embrace boldness. #LMA17
— Kathryn Whitaker (@KBWhit) March 28, 2017
K + L Gates’ Jeff Berardi talking about their online CLE site that’s available for pretty much everyone – really smart stuff #LMA17
— Lindsay Griffiths (@LindsayGriffith) March 28, 2017
Clients think along industry lines, lawyers think along practice area lines – deliver what clients want @KLGates #LMA17
— Laura Powers (@LPPowers) March 28, 2017
Creativity: “intelligence having fun” #LMA17 Tom from Kelly Kronenberg talking about throwing out your limits in marketing programs
— Lindsay Griffiths (@LindsayGriffith) March 28, 2017
@TomChobe killing his @PechaKucha during @LMAintl Your Honor Awards. And you wonder why @KelleyKronenLaw wins so often?#nolimits #lma17 pic.twitter.com/POBIp1d9pJ
— Kaziah Howard (@KazCityBuzzCo) March 28, 2017
“If you’re not having fun during the creativity process, you’re doing it all wrong” #LMA17 PechaKucha @TomChobe
— Laura Powers (@LPPowers) March 28, 2017
Your Honor Award winner @NLawGlobal created a content strategy using social media and geofencing to target people at a conference #LMA17
— Nick Ludwig (@naludwig) March 28, 2017
Survey says that clients of Shearman value engagement and personality the most in a law firm brands. #lma17 #begoodpeople
— Rebecca Wissler (@rebeccawissler) March 28, 2017
The Business Case for Diversity in Legal Marketing
José Cunningham, Nixon Peabody LLP
Kenneth O.C. Imo, Morgan, Lewis & Bockius LLP
Paul Webb, Jaffe
Megan M. McKeon, Katten Muchin Rosenman LLP
Packed out room for building a case for #diversity in legal marketing session! Very promising! #LMA17 @LMAintl pic.twitter.com/KqkBoMi6TN
— Nicole Minnis (@NicoleAngelineC) March 28, 2017
Business case for diversity tied to ABA Resolution 113 – urges legal services to provide opp.s at all levels to diverse attorneys #lma17
— Gina Rubel (@GinaRubel) March 28, 2017
LMA’s business case for diversity and inclusion in legal marketing. #lma17 #diversity pic.twitter.com/rUYSUllG9D
— National Law Review (@natlawreview) March 28, 2017
#LMA17 #Diversity: “AT (Nixon Peabody), my firm, lawyers connect biz dev with diversity. Lawyers tell us about the target.–J. Cunningham
— joshuapeck (@joshuapeck) March 28, 2017
Client-law firm #diversity efforts can center around pro bono efforts – it doesn’t have to be about biz dev. #lma17
— Gina Rubel (@GinaRubel) March 28, 2017
‘The Business Case for Diversity in Legal Marketing’ session is going to help us help one of our client’s build a more diverse firm. #LMA17
— Montina Portis (@montinaportis) March 28, 2017
#LMA17 #Diversity Peter Darling, b.d. consultant: “The best way to get diversity is a minority partner with a big fat book of business”
— joshuapeck (@joshuapeck) March 28, 2017
@PaulDWebb4 is moderating a relevant, interesting and lively panel discussion on law mktg diversity #lma17 pic.twitter.com/lr6kDT0cXc
— vivianhood (@vivianhood) March 28, 2017
Website Development War Stories: Devising Solutions to Counter Adversity
Jennifer A. Davenport, Dinsmore & Shohl LLP
Jasmine Trillos-Decarie, Stoel Rives LLP
Amy Knapp, Knapp Marketing
Robert Algeri, Great Jakes Marketing
Want to avoid #website development war stories? @GreatJakes says, “Eliminate the big unveil and get incremental buy-in.” #LMA17
— HellermanComm (@HellermanComm) March 28, 2017
Amy Davenport of @dinsmore_shohl on lessons learned from web devel: get buy-in, find balance, select right vendors, stay motivated. #lma17
— National Law Review (@natlawreview) March 28, 2017
Law firm website development tip: accept that a website is not going to drive cultural firm change @JasmineDecarie #lma17
— Gina Rubel (@GinaRubel) March 28, 2017
“Client input saves the day”. – Amy Davenport @dinsmore_shohl re: web development #LMA17
— Nicole Minnis (@NicoleAngelineC) March 28, 2017
.@knappmarketing on web dev, “You will run around w/ your hair on fire. Try to get to the bottom of the objections & be creative.” #LMA17
— HellermanComm (@HellermanComm) March 28, 2017
Content as a Business Development Tool: The 3 C’s
Gil Wolchock, LexisNexis
When creating content, you should start with the why says @GilWolchock #LMA17
— Josh Merkin (@joshmerkin) March 28, 2017
Create once, use often. Content can be re-purposed over and over again in different ways. @GilWolchock #LMA17
— Nick Ludwig (@naludwig) March 28, 2017
If we are creating something that is going to be out there, why the heck are we doing it? What’s the value and purpose? @GilWolchock #LMA17
— Alex Schenk (@awschenk) March 28, 2017
The best sales people are children 3-7 years old. They use every technique – @GilWolchock #LMA17
— Josh Merkin (@joshmerkin) March 29, 2017
Why we need good CRM platforms: “The most important thing is relationships.” Gil Wolchock #LMA17 pic.twitter.com/VFQEE24vAj
— Ms Esq. Magazine (@MsEsqMag) March 29, 2017
If you’re planning your marketing correctly, all of your efforts should connect. #Content as a #BusinessDevelopment Tool @GilWolchock #LMA17
— Alex Schenk (@awschenk) March 29, 2017
Using Signature Events to Attract New Business
Katie Moesche, Stoel Rives LLP
Roger Royse, Royse law Firm
Traci Ray, Barran Liebman LLP
Think about planning a signature event for your #lawfirm #LMA17 pic.twitter.com/hfU66Aa1HY
— Nicole Abboud (@nicoleabboud) March 28, 2017
Signature Events must support the law firm strategic plan, be targeted and resonate, and consistent w/culture #lma17
— Eilene Spear (@EileneSpear) March 28, 2017
These events are branding. You want them to have you in the back of your mind. @rroyse00 on #signatureevents #LMA17
— Alex Schenk (@awschenk) March 28, 2017
Attorneys tend to think people think like them and that can impact the event choice. Don’t assume, ask questions. #LMA17
— Josh Merkin (@joshmerkin) March 28, 2017
Use signature events to attract new business! #LMA17 #lessonslearned pic.twitter.com/SfMtJv9IAg
— Kara Kane (@KaraKane06) March 28, 2017
In identifying a signature event for your firm, identify the strategic goal, target market and objectives. #LMA17 pic.twitter.com/PeFrF6JpV1
— Elizabeth Reymundo (@reymundo_e) March 28, 2017
‘I’d go to more seminars if they all ended in happy hour’ #eventplanning #bestpresentationquote #LMA17
— Lauren Kim (@themckims) March 28, 2017
Marketing for Consumer-based Law Practices
Mark A. Chinn, Chinn & Associates, PC
Steven Mindel, Feinberg Mindel Brandt & Klein, LLP
#LMA17 Great presentation by two incredible family law attorneys! pic.twitter.com/JlhXXYJUIB
— Jim Mueller (@attnyjimmueller) March 28, 2017
Every person should have a WRITTEN personal mission statement. If it’s not written down, it doesn’t exist. @MSFamilyLaw #LMA17
— Nicole Minnis (@NicoleAngelineC) March 28, 2017
Somewhere between 4%-6% of gross revenues is a great place to start with your marketing budget. #LMA17 pic.twitter.com/9aBQcyZjQQ
— Montina Portis (@montinaportis) March 29, 2017
For consumer law firms: do not forget to put sponsorships of non-profit events into your budget! #LMA17
— National Law Review (@natlawreview) March 29, 2017
For consumer practices, plan to spend 4%-6% of your gross revenue on marketing, includ. staff costs, sponsorships, entertainment. #LMA17 pic.twitter.com/PwWvIwgiYo
— Laura V Hudson (@raleighlaura) March 29, 2017
Law Firm Economics: Making Sense of the Dollars and Cents
Ralph Allen, Allen Matkins Leck Gamble Mallory & Natsis LLP
Jennifer P. Keller, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Law firms are businesses – no news but very unique structures with Ralph Allen and Jennifer Keller #LMA17 pic.twitter.com/ETQM5gyqyr
— Clare Ota (@huesita) March 28, 2017
Law firm econ 101 #LMA17 pic.twitter.com/msvbAolE5c
— Bill Josten (@wjjosten) March 28, 2017
Getting rid of all support staff would only shave half a % off cost-per-lawyer, says Ralph Allen, COO, of @allenmatkins #LMA17 pic.twitter.com/DbiF4jotB3
— Lloyd Pearson (@lloydtpearson) March 28, 2017
Law firm ecomomics to end day 1 sessions. It’s interesting, I promise! #LMA17 pic.twitter.com/ZKEgmWIyRS
— Beth O’Mahoney (@notirish2) March 28, 2017
#LMA17 https://t.co/MKcFdeJBGd
— Lloyd Pearson (@lloydtpearson) March 29, 2017
Great overview of law firm finances from R Allen @allenmatkins + J Keller @ Baker Donelson – something for beginners and experts #LMA17 pic.twitter.com/07WMaKH5Wt
— Lloyd Pearson (@lloydtpearson) March 29, 2017
Client Feedback 2.0: Critical Roles, a Fresh Perspective
Alison Swenton Arjoon, Covington & Burling LLP
Dave Bruns, Farella Braun + Martel
Tara Weintritt, Wicker Park Group
Client Feedback 2.0: what commonalities in feedback programs: firms can and should add value. #LMA17 pic.twitter.com/YUizrHVBMk
— Megan McKeon (@meganmckeon) March 28, 2017
Key client interview themes: complacency, communication, succession, cost/billing/budgets, managing expecations, & responsiveness #LMA17 pic.twitter.com/hbZfgVbrDA
— Laura V Hudson (@raleighlaura) March 28, 2017
“Don’t mistake inertia for loyalty” client feedback 2.0 #lma17
— Heather Ward (@Go_Heather_Go) March 28, 2017
Per D Bruns @FarellaBraun if a problem ID in client interview have a plan! #lma17 @LMAintl pic.twitter.com/Ho49CUdJw4
— National Law Review (@natlawreview) March 28, 2017
If willing to ask client for help with Chambers you should be willing to ask them to participate in feedback prog that benefits them #LMA17
— LMA Northeast Region (@LMANortheast) March 28, 2017
Ah-ha moment: clients are just as interested in talking with you about industry benchmarking as you are with them. #LMA17
— Megan McKeon (@meganmckeon) March 28, 2017
Make introductions between GCs & people who they may never have had chance to meet. #LMA17 @LMANortheast @LMAintl @WickerParkGroup
— Deborah Scaringi (@DebScaringi) March 28, 2017
All feedback is good! Says the marketer to the lawyer… #lma17
— Heather Ward (@Go_Heather_Go) March 28, 2017
Before starting client feedback program, make sure management is prepared for possible negative feedback and is willing to address it #LMA17
— LMA Northeast Region (@LMANortheast) March 28, 2017
#Clientfeedback 2.0 – A Fresh Perspective: Offer training programs to clients who moved to their new role. #LMA17 #Addvalue
— bonita_ac (@bonitac_1031) March 28, 2017
Client Feedback 2.0: what commonalities in feedback programs: firms can and should add value. #LMA17 pic.twitter.com/YUizrHVBMk
— Megan McKeon (@meganmckeon) March 28, 2017
Connecting the Dots: Practice What You Preach
Christopher Javillonar, Permobil, Inc.
Adam Severson, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
A full house at @aseves‘ session on leveraging relationships! #LMA17 – https://t.co/NbczIRw9Jj pic.twitter.com/sYowcE2GIc
— Erika Galarneau (@erikagalarneau) March 28, 2017
Who wants to be institutionalized? Try connecting the dots instead @aseves of @baker_Donelson #lma17 @LMAintl pic.twitter.com/SF8kT1O026
— Jennifer B. Schaller (@JeniSchaller) March 28, 2017
“Many firms preach the importance of client visits, but the last person they have lunch is is the one they give business to” @aseves #LMA17
— Erika Galarneau (@erikagalarneau) March 29, 2017
Per @cjavillonar GCs don’t mind free b-fast or lunch & CLE – or client alerts -they need that stuff too #lma17 @LMAintl pic.twitter.com/6H8xcsnYof
— Jennifer B. Schaller (@JeniSchaller) March 29, 2017
