On October 21, I posted an interview that originally appeared on LawMarketing.com about the latest Google Penguin update andwhat it may or may not have done to affect legal websites.
John Jantsch over at the Duct Tape Marketing blog had a good post last week about the 5 ways you can boost your SEO right away, taking into consideration the latest Google search engine update:
1. Boost your social share. Google is giving a lot more juice to social share signals, so add the Google +1 and Facebook Like or Share buttons at the top of each page of your website or blog.
2. Use larger embedded images. This can help your blog posts you put on Facebook get shared more, and sharing is the name of the game right now. Facebook recently redesigned their posts to make images a lot more prominent; the new standard for images is 600 x 1200 pixels.
3. Zero in on long tail keywords. In a competitive category like law, going after the long tail keywords that people use to search for your services will help your SEO. Jantsch recommends using Long Tail Pro, a keyword research tool that is easy to use and inexpensive.
4. Use micro data with rich snippets. If you use WordPress for your blog or website, be sure to add the micro data plugin. Micro data is HTML code used by search engines to identify categories of text and Google uses it to understand website pages better. You can learn more about this on Google’s Webmaster blog.
5. Build relationships with authorities for your category. Just like it is important to build a good referral network offline, it has become increasingly important for you to do it online – it’s just known as building authority relationships. Find authors in your practice area that rank high in search and find ways to connect with them to foster a value-added relationship.
