When you consider the overwhelming number of people who are now using social media, the question you should be asking is not, are my prospects, clients, and referral sources using social media? The question you should be asking is, which network are they using most often?
Don’t make the mistake of thinking you are your client. Just because you don’t actively participate on Facebook or other social media platforms don’t mean your clients and prospects aren’t. Very few law firms are aggressively going after these platforms; it’s an opportunity to get ahead of the curve. Plus, search engines now rank social media pages, so it’s very important for SEO.
Depending on the demographic of your clientele, you may have more success with one social media platform compared to another. The infographic below, based on the latest social media usage data from the Pew Research Center, can help you determine which platforms can work better for you, depending on the profile of your ideal target market:
