Tag Archives: Website Design

A Cheap Website Could Cost Your Firm Millions of Dollars

Lawyers know the value of hiring an experienced, successful lawyer for representation. An inexpensive lawyer that has a small, inexperienced staff and lack of resources may cost less initially, but the long-term results could be disastrous. Web marketing is the same.  While cheap websites are plentiful, the return on investment (ROI) will be minimal since …

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DOJ Settlement Suggests Push to Expand ADA Coverage to All Websites and Apps

The chance of future DOJ investigations justifies companies’ reviews of customer-oriented websites and apps for accessibility. As consumers continue to use the Internet and their smartphones for their shopping in astonishing numbers, especially on this Cyber Monday, a recent Department of Justice (DOJ) settlement agreement raises questions and potential serious implications for any company with …

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USCIS Has a New Looking Website with Enhancements

U.S. Citizenship and Immigration Services (USCIS) launched its new-look website late last week.  Visitors to the website will find a cleaner looking page with better navigation tools than before.  The mobile device version of USCIS’s website has been updated with an enhanced Case Status tool that allows visitors to get updates on pending cases, including …

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How to Build a Lead Generation Machine Online with Content Marketing (Part 2 of 2)

If you struggle with creating quality content for your website or blog, I’ve pulled together 8 best practices for content marketing to guide you.  If you missed the first four in the series of eight, see yesterday’s blog post here. These are the second 4 of 8 best practices in content marketing: Best Practice 5: Use …

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How to Build a Lead Generation Machine Online with Content Marketing (Part 1 of 2)

If you are looking to drive more high quality traffic to your law firm’s website, one of the best ways to do so is via unique, high quality content on your blog. It is estimated that 95% of law firms already have a website, but too few attorneys are consistently generating quality leads from their …

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Block Your Valuable Brand from .XXX

XXX Sunrise Period for Non-Adult Industry Trademark Owners to Begin the 7th of September The launch of the new top level domain .XXX is drawing near at which time .XXX domain names will be available for registration with the ICM Registry through accredited registrars. The introduction of .XXX is pertinent not only to the individuals, businesses …

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Embracing Technology of Tomorrow

Posted in the National Law Review an article by Kristyn J. Sornat of Much Shelist Denenberg Ament & Rubenstein P.C.  on what innovative technology will be available in the next five years or by the end of the decade.    Think of what new platforms have become available for marketing in the past ten years —social media …

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Got Klout? Measuring Your Law Firm Social Media Efforts

Many thanks to our Business of Law guest blogger Kevin Aschenbrenner of Jaffe PR who provided some truly useful information on how law firms can gauge the effectiveness of their social media programs.  Read on…. One of the most frustrating aspects of actively working on law firm social mediaefforts is the feeling that you’re in a vacuum. You often …

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Want your website to get noticed? Break the rules!

From Moiré Marketing Partners, the National Law Review’s Business of Law Guest Bloggers this week, Sean Leenaerts provides some interesting insights on different things to consider for legal websites: Every time I hear someone in marketing or advertising talk about “best practices” for website design, I roll my eyes. Now granted, many of the do’s and …

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When Is Research Misleading?

Sue Stock Allison, the Managing Director of The Brand Research Company, as Sister Company to Greenfield / Belser Ltd.  was recently the National Law Review’s recent Business of Law Guest Blogger.  Sue shared five key things for Law Firms to keep in mind when performing opinion research.   Sometimes, when it comes to opinion research, what …

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