Tag Archives: Social Media for lawyers

Is Your LinkedIn Profile Violating Attorney Advertising Rules? Depends.

The vast majority of lawyers have a LinkedIn page. Or if they don’t, their marketing department will make them create one eventually. Some use LinkedIn to build their profile and network, others to promote success, articles and speaking engagements. But is a LinkedIn page lawyer advertising and, if so, what must lawyers do to be …

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Legal Marketing Stats Lawyers Need to Know

Using market trends to inform your law firm marketing efforts is a must for solos and small firms that have limited budgets and resources to market their firms. Google recently aggregated research from FindLaw and its own inhouse data to provide a look at the legal market trends that should shape your legal marketing initiatives: …

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Three Steps to Leverage LinkedIn for Your Law Firm

I have yet to find an attorney who could not benefit from having their profile on LinkedIn. It’s the number one online network for white-collar professionals. Whether you want to connect with non-competing attorneys, non-legal professionals, or potential clients, the demographics on LinkedIn speak for themselves: The average age range of a LinkedIn user is …

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LinkedIn For Lawyers: The Publishing Tool

There is no question that LinkedIn is a powerful networking tool that can potentially turn online connections into real-world clients. That won’t happen overnight, however, and those efforts will only thrive with proper care, maintenance and pruning. Writing Your LinkedIn Profile Most likely you already have a basic profile, but one of the biggest obstacles …

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How Attorneys Are Using Social Media in 2015 [INFOGRAPHIC]

According to the ABA’s 2014 Legal Technology Survey Report, attorneys are using social media marketing more than ever before, with solos and small firms leading the way in engaging on social media networks, blogging and website development. According to the ABA report, LinkedIn is by far the most popular social media destination for attorneys, with …

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Social Media Marketing for Lawyers: What It Can Do for You, How to Do It Right

Many attorneys I talk with want to know if social media will deliver real value for the investment in time and effort that it takes to develop and implement a social media marketing program. Here is what I tell them: Social media will help you build trust, but it will not make a “bad” reputation …

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Common Social Media Profile Picture Mistakes

How you present yourself on social media can either draw clients to you, or send them packing. What’s the first thing you notice about someone’s social media account? Their profile picture. There are over 645 million active Twitter users, 829 active daily users on Facebook, and over 200 million users on Instagram. Profile pictures are …

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What's Ahead for Legal Marketing in 2014?

  WebDAM, a web-based digital asset management company, took the time to gather data from industry experts and leading sources on digital marketing to create the infographic below, which illustrates the trends and statistics they believe will drive marketing in 2014. Of primary interest to attorneys looking to strengthen their marketing program next year: 78% …

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5 Ways to Boost Your Search Engine Optimization (SEO) Right Now

On October 21, I posted an interview that originally appeared on LawMarketing.com about the latest Google Penguin update andwhat it may or may not have done to affect legal websites. John Jantsch over at the Duct Tape Marketing blog had a good post last week about the 5 ways you can boost your SEO right away, taking …

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10 Free Keyword Research Tools + How to Use Them [INFOGRAPHIC]

An old friend – Google’s free Adwords Keyword tool – has gone off the grid for good, leaving in its place the new Keyword Planner. The Planner is a little more detailed, but still fairly easy to use and still free. A recent post at the GroTraffic.com blog had a list of 10 free keyword research tools you …

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