Tag Archives: SEO

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Legal Bloggers: Strategies for Increasing Your Readership

So you have a blog. Great! Everyone – from legal marketers to managing partners – has probably told you that writing a regular blog will establish you as a thought leader and drive business development. Unfortunately, it’s not that easy. Finding a blog on the Internet is akin to picking out a needle from a …

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Fix These 4 Problems on Your Blog to Maximize Search Engine Optimization

1.   Make It Useful Write about something that will provide value to the person reading it. Write with your audience in mind. Keep the writing simple but professional. Remember: Your clients do not have a law degree and if your writing confuses them, they will look for answers elsewhere. Think about your client base. Are …

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The One SEO Rule You Need to Know About Alt Tags for Images

Wikipedia says alt attributes (alt tags) are used in HTML documents/Web pages “to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered.” To optimize your website’s content for search, remember one simple rule for image alt tags: An image’s alt attributes should describe the visual. …

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Google Sticks a Fork in Guest Blogging for SEO (Search Engine Optimization)

Last month, Google’s Matt Cutts, who heads up the search engine giant’s webspam team, wrote this on the Google Webmaster blog: So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or …

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Preparing for the Launch of New Generic Top Level Domain Names (gTLDs) in 2011

Recently posted at the National Law Review  by Monica Riva Talley of Sterne, Kessler, Goldstein & Fox P.L.L.C. – a great overview of the upcoming changes to domain names by ICANN: On June 16, 2008 the Internet Corporation for Assigned Names and Numbers announced that it would allow an unlimited number of new gTLDs (generic top level …

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Want your website to get noticed? Break the rules!

From Moiré Marketing Partners, the National Law Review’s Business of Law Guest Bloggers this week, Sean Leenaerts provides some interesting insights on different things to consider for legal websites: Every time I hear someone in marketing or advertising talk about “best practices” for website design, I roll my eyes. Now granted, many of the do’s and …

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Law Firms Should Syndicate Social Media for Maximum Results

From the National Law Review’s  Business of Law Featured blogger Margaret Grisdela of Legal Expert Connections  provides some nice specific things to do for attorneys getting started in social media:  Attorneys who want to make time for social media among the competing demands of court deadlines, client meetings, and practice management can increase their online visibility …

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How Extensive Is Your Experience? Insights on Law Firm Website Text.

Sonny Cohen of Duo Consulting   provides some food for thought about the same old – same old law firm website text. From Last Week’s Business of Law at the National Law Review:  It is common for law firm websites to speak about themselves with hyperbole.  Self-important adjectives litter the site content.  Firm’s with exceptional people …

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WordPress Search Spam

A helpful article for all Word Press Users out there from the National Law Review’s Business of Law weekly guest bloggers – Duo Consulting.  Scott Frazer of Duo goes over a Spam issue that impacted Duo’s Blog and provides a detailed solution on how they fixed the problem! Our blog was recently affected by a …

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Twitter Do’s & Twitter Don’ts

As included in the Business of Law Section of the National Law Review Tom Ciesielka of TC Public Relations provides some solid Do’s & Don’ts for Twitter:   With millions of unique visitors each month, Twitter is still at the top of the social media game. Some people still use Twitter to catalog boring details …

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