The National Law Forum

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Tag Archives: SEO

Legal Bloggers: Strategies for Increasing Your Readership

White Button with Web Traffic on Computer Keyboard. Internet Concept.

So you have a blog. Great! Everyone – from legal marketers to managing partners – has probably told you that writing a regular blog will establish you as a thought leader and drive business development. Unfortunately, it’s not that easy. Finding a blog on the Internet is akin to picking out a needle from a …

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Fix These 4 Problems on Your Blog to Maximize Search Engine Optimization

1.   Make It Useful Write about something that will provide value to the person reading it. Write with your audience in mind. Keep the writing simple but professional. Remember: Your clients do not have a law degree and if your writing confuses them, they will look for answers elsewhere. Think about your client base. Are …

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The One SEO Rule You Need to Know About Alt Tags for Images

Wikipedia says alt attributes (alt tags) are used in HTML documents/Web pages “to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered.” To optimize your website’s content for search, remember one simple rule for image alt tags: An image’s alt attributes should describe the visual. …

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Google Sticks a Fork in Guest Blogging for SEO (Search Engine Optimization)

Last month, Google’s Matt Cutts, who heads up the search engine giant’s webspam team, wrote this on the Google Webmaster blog: So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or …

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Preparing for the Launch of New Generic Top Level Domain Names (gTLDs) in 2011

Recently posted at the National Law Review  by Monica Riva Talley of Sterne, Kessler, Goldstein & Fox P.L.L.C. – a great overview of the upcoming changes to domain names by ICANN: On June 16, 2008 the Internet Corporation for Assigned Names and Numbers announced that it would allow an unlimited number of new gTLDs (generic top level …

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