Tag Archives: Publicity

Ninth Circuit Rules NCAA Violates Antitrust Law-Strikes Down Proposed Remedy

Congratulating A Celebrity Could Cost You A Lawsuit re: Right of Publicity and False Endorsement

When a celebrity does a good deed or a sports figure achieves a major accomplishment, companies may feel like sending a public “shout out” to that individual – whether it be through a tweet, a Facebook post, or some other media.  However, companies need to be very careful that such a reference to the public …

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The Right Way To Get Free Publicity

  There’s a saying that goes “any publicity is good publicity,” and while I’m not so sure about that, I do know that positive publicity can do wonders for your law firm. But do you know what’s even better than positive publicity? FREE positive publicity.  That’s right, you can get great publicity that won’t cost you a …

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Marketing and PR Social Networking Best Practices

The Business of Law Blog Spot at the National Law Review recently featured Amy Juers of Edge Legal Marketing who shared a great top ten list of Social Networking Best Practices and a great video on businesses implementing social media strategies:  When should your team get involved in social networking marketing tactics, and which sites …

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The Ten Commandments of Drafting a Social Networking Policy

The National Law Review’s featured Guest Bloggers this week are from Steptoe & Johnson PLLC. Vanessa L. Goddard provides some concrete do’s and don’ts for drafting a company Social Media policy.  Read on: You’ve probably heard this “fact”: if Facebook was a country, it would be the fourth largest country in the world! Web 2.0 …

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Is Your Email Service Provider the Best?

This week’s Business of Law Guest Bloggers at the National Law Review are from Duo Consulting.  Sonny Cohen of Duo provides some good specifics on what to look for in an emailing service. We recently received this question from a law firm marketer. I’ve edited it slightly for brevity and anonymity: “Our email service is …

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Twitter Do’s & Twitter Don’ts

As included in the Business of Law Section of the National Law Review Tom Ciesielka of TC Public Relations provides some solid Do’s & Don’ts for Twitter:   With millions of unique visitors each month, Twitter is still at the top of the social media game. Some people still use Twitter to catalog boring details …

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Meeting Your Match – Law Firm Publicists as Matchmakers between Law Firms and Media

National Law Review Business of Law contributor Tom Ciesielka of TC Public Relations highlights a legal publicists role in law firm relations with the media. I sometimes like to promote myself as an expert matchmaker. You want a date with the media? You got it. You want to get to know a certain reporter better? …

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National Law Review's Student Legal Writing Contest – October is Health Care Month!

Alert the Media!  The National Law Review is offering law students the opportunity to publish their work in the months of October & November. No entry fee is required. Entries will be judged and the top two articles chosen will be featured in the NLR monthly magazine prominently displayed on the NLR home page. Up to …

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Social Media Policy Drafting: What are the Ethical Risks & Pitfalls?

The National Law Review’s featured Business of Law Guest  Blogger Meredith L. Williams of Baker Donelson Bearman Caldwell & Berkowitz, PC outlines some very real concerns for lawyers and law firms related to social media and state bar assocation guidelines.  Ms. Williams also offers some very concrete Do’s and Don’t on how to address these concerns.  Read …

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Not All Press is Good Press: Managing a Crisis

A friendly reminder from the National Law Review’s Business of Law Section  —Not All Press is Good Press: Managing a Crisis from Gina F. Rubel of Furia Rubel Communications, Inc.  New York Times reporter, Peter S. Goodman, hit the nail on the head in his article, In Case of Emergency: What Not to Do. Goodman shares with …

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