Tag Archives: PR
Got Klout? Measuring Your Law Firm Social Media Efforts
Many thanks to our Business of Law guest blogger Kevin Aschenbrenner of Jaffe PR who provided some truly useful information on how law firms can gauge the effectiveness of their social media programs. Read on…. One of the most frustrating aspects of actively working on law firm social mediaefforts is the feeling that you’re in a vacuum. You often …
Marketing and PR Social Networking Best Practices
The Business of Law Blog Spot at the National Law Review recently featured Amy Juers of Edge Legal Marketing who shared a great top ten list of Social Networking Best Practices and a great video on businesses implementing social media strategies: When should your team get involved in social networking marketing tactics, and which sites …
The Ten Commandments of Drafting a Social Networking Policy
The National Law Review’s featured Guest Bloggers this week are from Steptoe & Johnson PLLC. Vanessa L. Goddard provides some concrete do’s and don’ts for drafting a company Social Media policy. Read on: You’ve probably heard this “fact”: if Facebook was a country, it would be the fourth largest country in the world! Web 2.0 …
Is Your Email Service Provider the Best?
This week’s Business of Law Guest Bloggers at the National Law Review are from Duo Consulting. Sonny Cohen of Duo provides some good specifics on what to look for in an emailing service. We recently received this question from a law firm marketer. I’ve edited it slightly for brevity and anonymity: “Our email service is …
Twitter Do’s & Twitter Don’ts
As included in the Business of Law Section of the National Law Review Tom Ciesielka of TC Public Relations provides some solid Do’s & Don’ts for Twitter: With millions of unique visitors each month, Twitter is still at the top of the social media game. Some people still use Twitter to catalog boring details …
Meeting Your Match – Law Firm Publicists as Matchmakers between Law Firms and Media
National Law Review Business of Law contributor Tom Ciesielka of TC Public Relations highlights a legal publicists role in law firm relations with the media. I sometimes like to promote myself as an expert matchmaker. You want a date with the media? You got it. You want to get to know a certain reporter better? …
Not All Press is Good Press: Managing a Crisis
A friendly reminder from the National Law Review’s Business of Law Section —Not All Press is Good Press: Managing a Crisis from Gina F. Rubel of Furia Rubel Communications, Inc. New York Times reporter, Peter S. Goodman, hit the nail on the head in his article, In Case of Emergency: What Not to Do. Goodman shares with …
Easy Tweeting – A Few Suggested Applications to Simplify Twitter
From the Business of Law Section of the National Law Review -by Tom Ciesielka of TC Public Relations suggests some applications that help streamline Twitter use for busy attorneys – read on: For all those lawyers out there on Twitter, I’d like to suggest a few programs to simplify your Twitterverse. TweetBeep This web-based application enables users …
Crisis Communication Plans Provide the Framework of How to Manage a Crisis Effectively
Guest Blogger Paramjit L. Mahli of of SCG Legal PR Network provides some helpful guidelines on crisis PR management techniques. What will your firm do in the face of an unexpected emergency? Crisis communication plans provide an organizational framework of who will be responsible for which specific task, when and if a crisis should occur. …
Why Attorneys Should Be Working with the Press, Instead of Against Them
Guest Blogger – veteran journalist and PR Pro Paramjit L. Mahli of SCG Legal PR Network provides some very tangible and usable pointers related to attorney – press relations. You know that public relations is an important aspect of your business development strategy. But do you know the appropriate plan of action to take in order …
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