Tag Archives: Legal Marketing

#LMA17: Twitter Recap of the Rise of the Legal Marketing Technologist

This year’s Legal Marketing Association Annual conference featured a new pre-conference program: Rise of the Legal Marketing Technologist. The session is designed for looking at a lot of the big picture issues legal marketers face such as artificial intelligence, as well as provide practical advice and tools to help navigate today’s ever changing marketing technology …

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What It Takes to Make It Rain: Rainmakers Now, and Rainmakers of the Future

In the rapidly changing legal industry, it is no surprise that broad conceptions of what it means to be a rainmaker are also evolving. Dr. Heidi Gardner, Lecturer and Distinguished Fellow at the Center on the Legal Profession at Harvard Law School, has been conducting research over the past decade on collaboration in law firms. …

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Law Firm Holiday Cards – Do’s and Don’ts

Q: Are holiday cards effective? A:  I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once.  Of course, I said that they can be effective, not that they typically are. Holiday cards pose complex …

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Power of Communication in Legal Marketing – The Medium Does Change the Message Part 1

Today’s business environment offers more methods of communication than ever before.  However, more choices does not equal clarity or effectiveness, and in some ways, with the many mediums available communicating effectively requires a thoughtful understanding of the medium being used and how to best stay on message within that medium.  Lee Broekman of Organic Communication …

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Learn about Leadership Development and Legal Marketing, November 14-15

Join LMA and Lead Star™ for the inaugural leadership development experience for the legal marketing industry. The program incorporates current research with experiential activities, providing legal marketing professionals with a unique perspective on their personal leadership style and tendencies. When: November 15-16, 2016 Where: LMA Headquarters, 330 N. Wabash Ave., Chicago, IL 60611 Learn more about the value …

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Legal Marketing: Finding Internal Champions and Other Blogging Strategies that Work

Does your law firm have one or more blogs? Chances are, one in four of you will nod yes. According to the most recent ABA Legal Technology Survey, about 26 percent of law firms currently have blogs, continuing a rising trend over the past few years. And of those lawyers who blog, an average of …

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Foundations for Success – Leadership in the Legal Marketing Industry with Courtney Lynch (Part 2)

Even though certain leadership abilities are innate, the majority of what makes someone a leader is learned. Becoming a leader involves the study and development of specific behaviors such as meeting and exceeding the expectations a leader has for others, being decisive, serving those they lead, and influencing and inspiring others. Marine Corps Captain Courtney …

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Leadership in the Legal Marketing Industry – Foundations for Success with Courtney Lynch (Part 1)

The fast-paced legal industry requires marketers to be quick-thinking, innovative and determined. In addition to embodying these characteristics, leaders in the industry distinguish themselves by being decisive, meeting and exceeding expectations they also set for others, serving those they lead, and influencing and inspiring others. Ultimately, leadership is about taking responsibility for your actions, your …

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Learn about Leadership Development and Legal Marketing, November 14-15

Join LMA and Lead Star™ for the inaugural leadership development experience for the legal marketing industry. The program incorporates current research with experiential activities, providing legal marketing professionals with a unique perspective on their personal leadership style and tendencies. When: November 15-16, 2016 Where: LMA Headquarters, 330 N. Wabash Ave., Chicago, IL 60611 Learn more about the value …

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Register Today for Next Week’s LMA Legal Marketing Tech Conference West – October 5 & 6, 2016

The Legal Marketing Technology Conference is the largest conference dedicated to technologies that law firm professionals use to identify, attract and support clients. Register today! Join us for the full day conference on October 6, and the half day pre-conferences on October 5. Our pre-conferences include: Technology Workshops and a Lead Marketers’ Summit. Agenda highlights: …

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