The National Law Forum

The Blog of the The National Law Review

Tag Archives: Legal Marketing

Legal Marketing Stats Lawyers Need to Know

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Using market trends to inform your law firm marketing efforts is a must for solos and small firms that have limited budgets and resources to market their firms. Google recently aggregated research from FindLaw and its own inhouse data to provide a look at the legal market trends that should shape your legal marketing initiatives: …

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8 Proven Ways to Boost Engagement for Your Facebook Posts

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If you’re using Facebook to “sell” your law firm, you are probably disappointed in your results.  You see, Facebook is about engagement and anything that smacks of a hard-sell is usually tuned out. You will get much better results if you simply surrender to what Facebook can deliver, which is an opportunity to meet new …

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Legal Bloggers: Strategies for Increasing Your Readership

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So you have a blog. Great! Everyone – from legal marketers to managing partners – has probably told you that writing a regular blog will establish you as a thought leader and drive business development. Unfortunately, it’s not that easy. Finding a blog on the Internet is akin to picking out a needle from a …

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How to Avoid Being Penalized by Google [Infographic]

Google algorithm updates are usually accompanied by much wailing and gnashing of teeth among marketers, and sometimes it’s for good reason. With one flick of a switch, all that hard work to improve search results can be undone if your site no longer complies with what Google considers to be best practices for your website …

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Want to Build Business? Here’s How to Be a Better Networker

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Few would argue that networking always has been and likely always will be an important aspect of building and maintaining a successful law practice. Networking is how lawyers connect with prospective clients and referral sources, build trust and loyalty, and develop the types of individual relationships that can lead to new business. It’s also time-consuming …

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