Tag: Business Development

Join Inside Counsel in D.C. Next Week! Women, Influence & Power in Law Conference, Sept 17-19

The National Law Review is pleased to bring you information about Inside Counsel’s Women, Influence & Power in Law Conference.

Women, Influence & Power In Law Conference

September 17-19, 2014
The Capital Hilton
Washington, DC

A Unique Conference with a Fresh Format

The Only National Forum Facilitating Women-to-Women Exchange on Current Legal Issues.The second annual Women, Influence & Power in Law Conference has a uniquely substantive focus, covering the topics that matter most to corporate counsel, outside counsel, and public sector attorneys. The event is comprised of three distinct and executive level events.

 

This unique event is the only national forum facilitating women-to-women exchange on current legal issues. This conference is led and facilitated almost exclusively by women, encouraging an exchange between women in-house counsel and women outside counsel on the day’s most pressing legal challenges. With 30 sessions, the event will have a substantive focus, covering topics that matter most to corporate counsel, outside counsel, and public sector attorneys.

The Women, Influence & Power in Law Conference is not a forum for lawyers to discuss so-called “women’s issues.” It is a conference for women in-house and outside counsel to discuss current legal topics, bringing their individual experience and perspectives on issues of:

  • Governance & Compliance
  • Litigation & Investigations
  • Intellectual Property
  • Government Relations & Public Policy
  • Global Litigation & Transactions
  • Labor & Employment

Register for the Women, Influence & Power in Law Conference, September 17-19, 2014 in Washington D.C.

The National Law Review is pleased to bring you information about Inside Counsel’s Women, Influence & Power in Law Conference.

Women, Influence & Power In Law Conference

September 17-19, 2014
The Capital Hilton
Washington, DC

A Unique Conference with a Fresh Format

The Only National Forum Facilitating Women-to-Women Exchange on Current Legal Issues.The second annual Women, Influence & Power in Law Conference has a uniquely substantive focus, covering the topics that matter most to corporate counsel, outside counsel, and public sector attorneys. The event is comprised of three distinct and executive level events.

 

This unique event is the only national forum facilitating women-to-women exchange on current legal issues. This conference is led and facilitated almost exclusively by women, encouraging an exchange between women in-house counsel and women outside counsel on the day’s most pressing legal challenges. With 30 sessions, the event will have a substantive focus, covering topics that matter most to corporate counsel, outside counsel, and public sector attorneys.

The Women, Influence & Power in Law Conference is not a forum for lawyers to discuss so-called “women’s issues.” It is a conference for women in-house and outside counsel to discuss current legal topics, bringing their individual experience and perspectives on issues of:

  • Governance & Compliance
  • Litigation & Investigations
  • Intellectual Property
  • Government Relations & Public Policy
  • Global Litigation & Transactions
  • Labor & Employment

InsideCounsel 14th Annual Super Conference – May 12-14, 2014 in Chicago, IL – One more week!

The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

Register here!

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.

Only 2 weeks to InsideCounsel's 14th Annual Super Conference! May 12-14, 2014 in Chicago, IL

The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

Register by April 11th for the standard rate!

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.

Register for InsideCounsel's 14th Annual Super Conference – May 12-14, 2014 in Chicago, IL

The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

Register here!

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.

InsideCounsel 14th Annual Super Conference – May 12-14, 2014 in Chicago, IL

The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

Register by April 11th for the standard rate!

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.

Register for InsideCounsel's 14th Annual Super Conference – May 12-14, 2014 in Chicago, IL

Happy first day of spring! The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

Register by April 11th for the standard rate!

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.

Join InsideCounsel for their 14th Annual Super Conference – May 12-14, 2014 Chicago, IL

The National Law Review is pleased to bring you information about the upcoming 14th Annual Super Conference hosted by Inside Counsel.
IC Superconference 2014

When

Monday, May 12 – Wednesday, May 14, 2014

Where

Chicago, IL

Register by April 11th for the standard rate!

The annual InsideCounsel SuperConference, for the past 13 years, has offered the highest value for educational investment within a constructive learning and networking environment. Legal professionals will gain the opportunity to elevate the quality of their performance and learn ways to become a strategic partner within his/her organization. In two-and-half days attendees earn CLE credits, network with hundreds of peers and legal service providers and hear strategies to tackle corporate legal issues that are top of mind throughout this comprehensive program. SuperConference is presented by InsideCounsel magazine, published by Summit Professional Networks.

Now celebrating its 14th year, InsideCounsel’s SuperConference is an exclusive corporate legal conference attracting more than 500 senior level in-house counsels from Fortune-1000 and multi-national companies. The three-day event offers opportunities to showcase your firm’s industry knowledge and thought leadership while interacting with GC’s and other senior corporate counsel during exclusive networking and educational opportunities. The conference agenda offers the perfect blend of experts and national figure heads from some of the nation’s largest corporations, top law firms, government and regulatory leaders, and industry trailblazers. The conference agenda and educational program receives consistent high marks.

The Top 25 Law Marketing Cliches to Avoid

Fishman Marketing logo

 

As a whole, lawyers are very literal, often too literal for good marketing.  As a result, many firms simply opt for the obvious icons that represent the general concept of “Law,” just like most of their closest competitors.  The logical rationale seems to be, “Well, if everyone else is doing it this way, it must be right.”  But that’s wrong.

Your marketing should set you apart, help you stand above the crowd.  And doing exactly what they do buries you in the anonymous middle.  Sure it’s safe, but ”safe” doesn’t help generate revenue.

That is, if your website home page shows a skyline or column, you’ve immediately convinced everyone who sees it that (1) your firm is mediocre, and (2) there’s nothing worth reading inside.  If you want to claim to be a high-end, A-tier firm, then you must look like it, and a photo of a handshake, map, or pen resting on a document won’t cut it.  No exceptions, unless you’re, say, Wachtell or Cravath.

So here they are, the 25 most typical and tedious clichés law firms use (and what they actually convey to the average reader):

The Image (What it means.)

  1. Globe/Map (We did a deal in Toronto once)
  2. Shaking hands (We’re your partner.)
  3. Building/Architectural detail (We work in a building!)
  4. Skylines (We work in a city!)
  5. Columns/Courthouse (We’re lawyers!)
  6. Gavel (Yup, we’re lawyers.)
  7. Light bulbs (We have good ideas.)
  8. Chess pieces (We’re strategic.)
  9. Diverse conference room (Stock photo)
  10. Smiling lawyers (People work here!)
  11. Scales of justice (Still just lawyers.)
  12. Dart boards (We’re on target.)
  13. DNA/Test tube/beaker/gears/CD (We have an IP practice.)
  14. Man/Woman walking, in suits (That’s our profession’s action shot.)
  15. Vacant lobby/Conference room (We go home at 5:00.)
  16. Books (This might be 2012, but we still use books.)
  17. Laptop/Computer (Look!  We use computers!)
  18. Eyeglasses or pen on a document (We work on documents.)
  19. Boxing gloves (We’re tough.)
  20. Rowing/Musicians (We work as a team!)
  21. Crayons/Flags/Circle of hands (Diversity!)
  22. Grinning PI or divorce lawyer (Lost a limb? Wife left you? Good for me!)
  23. Cheetah (We move fast.)
  24. Maze (We solve puzzles.)
  25. Blurry man running up steps (Out of my way! Late for court!)

The fact that you immediately recognized all or most of these, and perhaps laughed embarrassingly at a few, proves that these images have lost their impact.  So, if you’re using any of these in your marketing materials, from website or blog to print ads or brochures, stop immediately.

Either change your tag line to “Average skills. Average price.TM” or, preferably, come up with something that really sets you apart.  Create something else, something great.  Something that helps you stand out in a way that generates real revenue. If you can’t do it, hire someone who can.  But it must be done, it’s important.

Figure out who you really are, then build your marketing around that.

Article by:

Ross Fishman

Of:

Fishman Marketing, Inc.

Last chance! Register now for the Women in the Law Rainmaker Forum: A Catalyst for Stepping into Your Power

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.