Category Archives: Website Management

3 Things You Need To Know About Penguin 3.0

Penguin is an algorithm from Google that judges the quality of links that you have pointing to your site. Inbound links, sometimes called “backlinks,” to your website are one of the factors that Google’s algorithms use to rank websites in its search results. Google uses the Penguin algorithm (or filter) to punish link profiles that …

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Are You Ready for the Coming Explosion of Cybersquatting?

  The next wave of domain-name barbarians is gathering outside the gates. Here’s what you need to do now to keep your trademarks, and your e-commerce, safe. Almost every business has had to deal with cybersquatters – pirates that launch web sites designed to divert customers by using domain names that mimic the business’s trademarks. …

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How Lawyers Can Leverage LinkedIn to Build Their Practice, Part 1 of 2

I think we can all agree that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients you can generate. With over 225 million members …

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5 Ways to Boost Your Search Engine Optimization (SEO) Right Now

On October 21, I posted an interview that originally appeared on LawMarketing.com about the latest Google Penguin update andwhat it may or may not have done to affect legal websites. John Jantsch over at the Duct Tape Marketing blog had a good post last week about the 5 ways you can boost your SEO right away, taking …

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Need Ideas for Your Legal Blog? Here's a Bunch

If there is one thing I hear over and over again from attorneys when it comes to blogging, it’s this:   “What do I blog about?” The reason to have a blog is to establish your authority as an expert in your field of practice. You must keep your target market in mind at all times when …

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Who’s Afraid of Website Data Migration?

Does the phrase “data migration” send chills up your spine? Would the fear of moving content from your old website to a new one hold you back from pulling the trigger on a website project? If you nodded “yes” to either of those questions, you’re not alone. The topic of data migration can be scary …

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10 Free Keyword Research Tools + How to Use Them [INFOGRAPHIC]

An old friend – Google’s free Adwords Keyword tool – has gone off the grid for good, leaving in its place the new Keyword Planner. The Planner is a little more detailed, but still fairly easy to use and still free. A recent post at the GroTraffic.com blog had a list of 10 free keyword research tools you …

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Promising #1 Rankings is Unacceptable for Legal Online Marketing Vendors

Every reputable search marketer will tell you that a Web vendor promising number one rankings is blowing smoke. Google’s Matt Cutts warned about vendors that promise number one rankings as far back as 2008, then again in 2012.  Despite these voices, many companies still guarantee number one search engine spots – which raises the question: “Is promising number one rankings …

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A Law Firm Search Engine Optimization (SEO) Guide to Understanding Your Website’s Rankings

How Long Will it Take My Site to Rank? The world of SEO (Search Engine Optimization) is a lot like the Wild West.  You have the barkeeps and the bandits.  The barkeeps work hard and earn an honest living for a long time (unless they are gunned down by a bandit).  The bandits steal and …

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7 Steps to Create a Lead-Generating Website [INFOGRAPHIC]

It is estimated that 95% of law firms already have a website (I’m not sure what the other five percent are holding out for…perhaps they still think the internet is a fad), but too few attorneys are consistently generating quality leads from their online presence because they lack great content. Google has made it increasingly …

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