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Category Archives: Social Media

3 Ways for Law Firms to Advance Their Brands In a Post-Recession Environment

  The post-recession state of professional services branding is like living in a bland, empty room. Wherever we look, we see reduced brand activity and sameness. Once creative and compelling, professional service brands (via websites, advertising and other channels) now seem less visible. Sadly, it appears to us that both the quality and quantity of …

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How a Lawyer can Start a Successful LinkedIn Group for Business Development (Part 2 of 3)

In my previous post, we looked at some preliminary steps attorneys can take to plan a LinkedIn Group. Once you’ve laid this foundation, it’s time ask yourself three questions: Has the niche you seek to fill with your group been addressed by existing, active groups? Is the focus of your group going to be broad enough …

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