The National Law Forum

The Blog of the The National Law Review

Category Archives: SEO

Best Times to Post on Social Media [SLIDESHOW]

Bad timing can kill a business, a relationship and, sometimes, a social media post. Digital marketing intelligence firm TrackMaven has broken down the research on the best times to post on the major social networks as well as the best times to post to your blog and send that marketing email and distributed it via SlideShare. You …

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Bad Precedent: Lawyer Censured for Buying Google Keywords for Other Lawyers and Law Firms

I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent. I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion of privacy” statute). This is common practice online.  When you Google “Avis,” a sponsored link for …

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3 Ways for Law Firms to Advance Their Brands In a Post-Recession Environment

  The post-recession state of professional services branding is like living in a bland, empty room. Wherever we look, we see reduced brand activity and sameness. Once creative and compelling, professional service brands (via websites, advertising and other channels) now seem less visible. Sadly, it appears to us that both the quality and quantity of …

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Google Sticks a Fork in Guest Blogging for SEO (Search Engine Optimization)

Last month, Google’s Matt Cutts, who heads up the search engine giant’s webspam team, wrote this on the Google Webmaster blog: So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or …

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How Lawyers Can Leverage LinkedIn to Build Their Practice, Part 2 of 2

  Continuing from our previous post, here are 5 more tips for leveraging LinkedIn to build your client and referral base: 5. Include All Your Web Links. You can add up to three links to your firm’s websites. There are default settings, but these are also customizable. So instead of www.TheRainmakerInstitute.com, I customized it to say “law firm marketing …

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