The National Law Forum

The Blog of the The National Law Review

Category Archives: SEO

Bad Precedent: Lawyer Censured for Buying Google Keywords for Other Lawyers and Law Firms

I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent. I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion of privacy” statute). This is common practice online.  When you Google “Avis,” a sponsored link for …

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3 Ways for Law Firms to Advance Their Brands In a Post-Recession Environment

  The post-recession state of professional services branding is like living in a bland, empty room. Wherever we look, we see reduced brand activity and sameness. Once creative and compelling, professional service brands (via websites, advertising and other channels) now seem less visible. Sadly, it appears to us that both the quality and quantity of …

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