Category Archives: SEO

Best Times to Post on Social Media [SLIDESHOW]

Bad timing can kill a business, a relationship and, sometimes, a social media post. Digital marketing intelligence firm TrackMaven has broken down the research on the best times to post on the major social networks as well as the best times to post to your blog and send that marketing email and distributed it via SlideShare. You …

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Bad Precedent: Lawyer Censured for Buying Google Keywords for Other Lawyers and Law Firms

I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent. I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion of privacy” statute). This is common practice online.  When you Google “Avis,” a sponsored link for …

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3 Ways for Law Firms to Advance Their Brands In a Post-Recession Environment

  The post-recession state of professional services branding is like living in a bland, empty room. Wherever we look, we see reduced brand activity and sameness. Once creative and compelling, professional service brands (via websites, advertising and other channels) now seem less visible. Sadly, it appears to us that both the quality and quantity of …

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Google Sticks a Fork in Guest Blogging for SEO (Search Engine Optimization)

Last month, Google’s Matt Cutts, who heads up the search engine giant’s webspam team, wrote this on the Google Webmaster blog: So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or …

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How Lawyers Can Leverage LinkedIn to Build Their Practice, Part 2 of 2

  Continuing from our previous post, here are 5 more tips for leveraging LinkedIn to build your client and referral base: 5. Include All Your Web Links. You can add up to three links to your firm’s websites. There are default settings, but these are also customizable. So instead of www.TheRainmakerInstitute.com, I customized it to say “law firm marketing …

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10 Free Keyword Research Tools + How to Use Them [INFOGRAPHIC]

An old friend – Google’s free Adwords Keyword tool – has gone off the grid for good, leaving in its place the new Keyword Planner. The Planner is a little more detailed, but still fairly easy to use and still free. A recent post at the GroTraffic.com blog had a list of 10 free keyword research tools you …

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7 Steps to Create a Lead-Generating Website [INFOGRAPHIC]

It is estimated that 95% of law firms already have a website (I’m not sure what the other five percent are holding out for…perhaps they still think the internet is a fad), but too few attorneys are consistently generating quality leads from their online presence because they lack great content. Google has made it increasingly …

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Search Engine Optimization (SEO): The Connection Between Being Found Online and Being Worth Finding

According to a Legal Marketing Survey Report conducted by Avvo and Lexblog, the #1 legal marketing subject solo and small firm lawyers are interested in learning more about is search engine optimization (or “SEO”, in internet parlance).  Not how to build an online referral network, stay in better touch with existing clients using online tools …

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Using Google Alerts to Get Topical News Quickly and Improve Your Content

Time is of the essence when taking someone from prospect to client. Obtaining quick notice about local accidents and injuries and/or defective products can provide a competitive advantage. When an accident has just occurred and a victim is deciding whether or not to hire an attorney, you want to be easy to find. If you are …

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Law Firm Search Engine Optimization (SEO): Five Common Mistakes to Avoid

Long gone are the days when you could rely only on meta descriptions, title tags, and directory links to boost your firm’s website rankings in search engines. Thanks (or no thanks) to sites using destructive black-hat techniques, Google is on a mission to penalize those who try to win using spammy shortcuts, and reward sites …

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