Category Archives: Public Relations

Evolution of Legal PR in 2016: Three Expert Opinions

Legal public relations has undergone a transformation as significant as any other aspect of law firm marketing has experienced over the past six to eight years. The economic downturn had an effect on law firm budgets, so the industry challenged itself to come up with more creative, yet less expensive, strategies that would still allow …

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How Lawyers Can Leverage LinkedIn to Build Their Practice, Part 2 of 2

  Continuing from our previous post, here are 5 more tips for leveraging LinkedIn to build your client and referral base: 5. Include All Your Web Links. You can add up to three links to your firm’s websites. There are default settings, but these are also customizable. So instead of www.TheRainmakerInstitute.com, I customized it to say “law firm marketing …

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“The Power of Professionalism:” An Attorney’s Take on the Nexus Between Professionalism and Personal Success

Professionalism serves as a constant in the legal profession but its potential benefits remain untapped. Among practicing attorneys, professionalism vacillates in between a theoretical concept and the more mundane aspect of working in a law firm environment. We study the topic in law school, abide by the Model Rules of Professional Conduct in our careers, …

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Protect Your CEO’s Tweets and Posts from U.S. Securities Exchange Commission (SEC) Enforcement Action

Mark F. Foley with von Briesen & Roper, S.C. had an article, Protect Your CEO’s Tweets and Posts from U.S. Securities Exchange Commission (SEC) Enforcement Action, recently featured in The National Law Review: The U.S. Securities Exchange Commission (SEC) Enforcement Division altered the jet stream of blogosphere commentary last December by, for the first time, recommending legal action against a CEO …

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Internet Defamation—What Can You Do When You Are the Target?

Amy D. Cubbage of McBrayer, McGinnis, Leslie and Kirkland, PLLC recently had an article, Internet Defamation—What Can You Do When You Are the Target?, published in The National Law Review: We’ve all seen them.  Anonymous spewing hate-filled, defamatory statements on Facebook and Twitter, as well as in the comment pages of news stories on both local and national news.  …

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Why Social Media Matters to Lawyers – Reason #1: Personal-Effort Efficiency

The National Law Review recently published an article, Why Social Media Matters to Lawyers – Reason #1: Personal-Effort Efficiency, written by Steven Bell of Womble Carlyle Sandridge & Rice, PLLC:   After all these years, I have concluded (as some, such as Mark Maraia have done long before me) thatrelationships are the foundation of client development at law firms. Research by Hellerman Baretz …

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When the Sky’s the Limit, Don’t Forget the Basics: Social Media, the Internet and Your Business

The National Law Review recently published an article by Charles H. Gardner of Much Shelist, P.C. regarding Social Media and Businesses: In today’s diverse marketplace, social media sites, as opposed to a company’s own branded website, are poised to become a primary and potentially first point of contact with current and future generations of consumers. Techrevel.com recently reported that …

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Internet Marketing for Attorneys: How Blogging Is Like Sex

Recently The National Law Review published an article by Stephen Fairley of The Rainmaker Institute regarding Internet Marketing for Attorneys: Did that headline grab you? It certainly did me when I saw this infographic from an India-based social media marketing firm: The point is, that to be effective, blogs need to grab and hold the attention of your readers. Blogs hold …

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Electronically Stored Information, Social Media and the Rules of Professional Conduct: Are you compliant with your duties of competence and diligence?

Recently published in The National Law Review was an article about Compliance and Diligence and Electronic Media by  Charles H. Gardner of  Much Shelist, P.C.: Electronically Stored Information and its increasingly complex progeny, social media evidence (collectively, “ESI”) are quickly being woven into the fabric of discovery and the practice of law.  As the cases and rules …

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When Is Research Misleading?

Sue Stock Allison, the Managing Director of The Brand Research Company, as Sister Company to Greenfield / Belser Ltd.  was recently the National Law Review’s recent Business of Law Guest Blogger.  Sue shared five key things for Law Firms to keep in mind when performing opinion research.   Sometimes, when it comes to opinion research, what …

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