Category Archives: Public Relations
When the Sky’s the Limit, Don’t Forget the Basics: Social Media, the Internet and Your Business
The National Law Review recently published an article by Charles H. Gardner of Much Shelist, P.C. regarding Social Media and Businesses: In today’s diverse marketplace, social media sites, as opposed to a company’s own branded website, are poised to become a primary and potentially first point of contact with current and future generations of consumers. Techrevel.com recently reported that …
Internet Marketing for Attorneys: How Blogging Is Like Sex
Recently The National Law Review published an article by Stephen Fairley of The Rainmaker Institute regarding Internet Marketing for Attorneys: Did that headline grab you? It certainly did me when I saw this infographic from an India-based social media marketing firm: The point is, that to be effective, blogs need to grab and hold the attention of your readers. Blogs hold …
Electronically Stored Information, Social Media and the Rules of Professional Conduct: Are you compliant with your duties of competence and diligence?
Recently published in The National Law Review was an article about Compliance and Diligence and Electronic Media by Charles H. Gardner of Much Shelist, P.C.: Electronically Stored Information and its increasingly complex progeny, social media evidence (collectively, “ESI”) are quickly being woven into the fabric of discovery and the practice of law. As the cases and rules …
When Is Research Misleading?
Sue Stock Allison, the Managing Director of The Brand Research Company, as Sister Company to Greenfield / Belser Ltd. was recently the National Law Review’s recent Business of Law Guest Blogger. Sue shared five key things for Law Firms to keep in mind when performing opinion research. Sometimes, when it comes to opinion research, what …
Law Firms Should Syndicate Social Media for Maximum Results
From the National Law Review’s Business of Law Featured blogger Margaret Grisdela of Legal Expert Connections provides some nice specific things to do for attorneys getting started in social media: Attorneys who want to make time for social media among the competing demands of court deadlines, client meetings, and practice management can increase their online visibility …
Is Your Email Service Provider the Best?
This week’s Business of Law Guest Bloggers at the National Law Review are from Duo Consulting. Sonny Cohen of Duo provides some good specifics on what to look for in an emailing service. We recently received this question from a law firm marketer. I’ve edited it slightly for brevity and anonymity: “Our email service is …
Meeting Your Match – Law Firm Publicists as Matchmakers between Law Firms and Media
National Law Review Business of Law contributor Tom Ciesielka of TC Public Relations highlights a legal publicists role in law firm relations with the media. I sometimes like to promote myself as an expert matchmaker. You want a date with the media? You got it. You want to get to know a certain reporter better? …
Not All Press is Good Press: Managing a Crisis
A friendly reminder from the National Law Review’s Business of Law Section —Not All Press is Good Press: Managing a Crisis from Gina F. Rubel of Furia Rubel Communications, Inc. New York Times reporter, Peter S. Goodman, hit the nail on the head in his article, In Case of Emergency: What Not to Do. Goodman shares with …
Easy Tweeting – A Few Suggested Applications to Simplify Twitter
From the Business of Law Section of the National Law Review -by Tom Ciesielka of TC Public Relations suggests some applications that help streamline Twitter use for busy attorneys – read on: For all those lawyers out there on Twitter, I’d like to suggest a few programs to simplify your Twitterverse. TweetBeep This web-based application enables users …
Practice Descriptions and SEO: Distinguish Your Firm from the Competition
Originally posted on the National Law Review and in the LMA Virginia newsletter and contributed by Lauren Hum of Hunton & Williams LLP – some quick tips for SEOing practice descriptions on law firm’s websites: Differentiating your firm’s legal services from those of another firm is one of the basic tenants of legal marketing. Many firms …
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