The Do’s and Don’ts of Investing in a Lead Generation Service

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In order to grow your firm, you need to invest in a reliable marketing and advertising program. Lead generation services are a great alternative to investing and managing your own campaigns, which can be both costly and time consuming for the average attorney. Lead generation services can not only offer you consistent, quality leads but also provide you with a total marketing package that allows you to manage those leads. There are a slew of companies that will make you a lot of promises, but how do you know which ones are legitimate?

What steps should you take before you decide the right company for your firm’s needs?

Lead Generation Service Marketing Law Firm Legal

Do Your Research

Not all lead generation services are equal. Some will scam you. Some will give you old or undesirable leads. Some will give you leads but don’t offer additional marketing services and support that will ensure continued success.

Research several companies and find out their reputation. Look for a company with longevity, positive client testimonials and a desire to see your law firm succeed. One who knows that their best interest as a marketing firm is to do whatever it takes to grow your law firm; their success is 100% dependent upon yours. No other lead generation service will be worth your hard earned dollars if they don’t care enough to be the best.

Do Make a Long Term Commitment to Your Firm’s Success

Be wary of companies that encourage a short-term approach to your advertising needs. Marketing and advertising is an ongoing commitment. Any successful advertising program, whether it’s done internally or through lead generation services requires two things: patience and time. A consistent stream of new potential clients is the key to long-term, sustained growth for any firm. This can’t be done with a stop and start approach to your marketing.

Don’t Ignore Industry Trends

Effective marketing for a personal injury practice is changing and evolving. It is imperative that you invest in an advertising service that follows closely with potential client’s search behaviors. The firm must employ a diversified approach that will reach at anytime a wide variety of potential clients. Advances in media means potential clients use various devices to stay connected. Whether it’s TV, internet or mobile, the right company will employ more than one of these sources to generate leads for your firm. Using an agency that employs only one of these methods means you are putting all your eggs in one basket – which is never an effective way to spend your advertising dollars.

Getting your firm’s name out there and making it effortless for potential clients to reach you in their time of need is critical to growing your practice. Paid lead generation can be beneficial when used and managed correctly.

Finding the right legal marketing firm that can provide you the ultimate lead generation service, that has exclusive, quality leads in your geographic area in combination with a marketing package that is all inclusive, can be a challenging process.

Article by:

Anush Alexander

Of:

RW Lynch Company, Inc.

February 17, 19, 27 – Women in the Law Rainmaker Forum: A Catalyst for Stepping into Your Power

The National Law Review is pleased to bring you information about the upcoming Women in the Law Rainmaker Forum hosted by KLA Marketing Associates.

1.24.14

When

For your convenience, 3 dates and times:

February 17 – Late Afternoon

Feburary 19 – Morning

Februrary 27 – Late afternoon

Where

Philadelphia / New Jersey / Virtual

Join us – a safe, intimate forum where Women in the Law “lean in” and access much-needed resources to develop a prosperous and rewarding practice. Make 2014 the year to take control of your career. 
Join for our popular Forum to:
  • Learn critical rainmaking techniques
  • Brainstorm opportunities
  • Dig deep into your business challenges
  • Tap skills/experience of others  

Four 2-hour sessions to change the

way you do business – and win business!

Special Pricing: $499* for all 4 sessions – – and more. Register now to claim your seat that will change the way you do business!

About the Trainer/Coach
Kimberly Alford Rice, Principal and Chief Strategist of KLA Marketing Associates, has successfully trained hundreds of lawyers to build and grow a prosperous book of business over the course of her 20+ year legal services advisory practice. She deeply understands how to engage the organizational and human factors that drive successful implementation and change through her work. To learn more, check out KLA Marketing Associates website.

Vault/MCCA Legal Diversity Career Fair – August 2, 2013

The National Law Review is pleased to bring you information about the upcoming Vault/MCCA Legal Diversity Career Fair:

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Attention 2L, 3L and Lateral Candidates:

Join us at the Vault/MCCA Legal Diversity Career Fair!

The Vault/MCCA Legal Diversity Career Fair will provide minority, female, LGBT and candidates with disabilities the opportunity to meet and network with recruiters from law firms and government agencies who are firmly committed to increasing diversity in the legal profession.

When: Friday, August 2, 2013

Where: Capital Hilton, Washington, DC

 

 

Avoiding the Funk…Overcoming Job Search Fatigue-Syndrome

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As part of my role as a member of the Lawyers in Transition Committee for the NYSBA, I was one of four panelists asked to speak on the topic of “Avoiding the Funk During the Job Search.” It is a program we have run for the last several years since 2008 and for those of you that want to watch the full webinar you can download it for free on the NYSBA website.

So while the tips in this blog can be useful anytime the career funk sets in, this blog is for those persistent, noble, red-eyed, weary warriors of the legal job search who have had to weather weeks, months and, in some instances, at least a year of job searching in a weird legal climate.

First things first. You Are Not Unique. Career Funk  is everywhere…regardless of your work or job circumstances, whether you are employed, self-employed, unemployed or looking for a job, rest assured, that a sense of ennui, frustration, and good old-fashioned depression can creep into your workday and mindset and derail even the most gung-ho, caffeine-driven career.  It happens to me at least once a day like clockwork around 3pm and it hits hard, just like it does for everyone. I guess that’s my first point: You are not unique and neither am I. Career funk will come. Funk will set in for all of us and we all need tips and tools and rituals to help De-Funk.

So it has me thinking? What does Job Funk & Job Search Fatigue Syndrome for attorneys look like, what are the causes and what can you do to combat it? So here are some of my initial lay observations about lawyers and why the job search funk hits attorneys particularly hard.

Here’s the crux of it.  We are a community of professionals who like to be prepared for the worst and we are trained to throw ourselves into a difficult situation, issue spot, quickly problem solve, fix and move on to the next issue. On a day to day basis, we are accustomed to immediate gratification

So here’s the root of the job funk: many of my clients approach the legal job search with the same, immediate tackle, throw-down and conquer approach that they approached their legal practice. But soon enough within 3 -5 months, attorneys confront a harsh reality that job search in this climate can be a long, protracted and uncertain process. Attorneys come to learn that while they can control the effort they put into their job search, they cannot control the outcome, the timing and the results

Lack of control, lack of immediate gratification, and a lack of certainty define the new job search reality for many attorneys and can lead to job search funk.

 So what can you do to avoid the Funk? Here are some basic suggestions:

  1. Go Inward: Some of you know that in addition to being a former attorney, I am also a shrink. And so, in my experience, spending quiet time identifying and processing difficult emotions is the starting point for overcoming any funk. Many times when we are in a funk we do not even know what emotions and feelings are brewing beneath the surface; all we know is that we are not ourselves and in a rut. Denial of difficult emotions, such as—rejection, bereavement, fear, grief, loss, hurt, embarrassment, disappointment– breeds such career obstacles as procrastination, paralysis, indifference, fatigue and just guarantees us more funk.  So no more denial! If you are sensing that your job search is running on fumes, it might be time to go inward a little and figure out what is going on internally and emotionally with you.  Spending some time identifying what you feel, and allowing yourself to express and process the tough emotions associated with job loss or protracted job transition can actually be a starting point for re-energizing your job search. The only way through the grief and loss is through it… there is no way around it. And when we are in a funk…it’s a sign to start going inward, articulate and process the rough feelings with a friend, mentor, counselor or professional.
  2. Connect With Non-Lawyers: Reducing isolation and finding ways to connect interpersonally is key to reducing the funk.  But here’s the deal: while you are in the job funk, stay away from other attorneys and the networking events that draw other attorneys looking for employment. Why? Because misery likes company and the last thing you need right now is to surround yourself with other well-meaning, highly articulate, equally frustrated and defeated attorneys who can creatively add to your own list of reasons to be miserable.  Part of getting out of the funk means protecting yourself.Find ways to connect with other professionals from other industries through alumni associations, civic organizations, local charities or through hobbies you may have left to atrophy over the last several years. Mix it up and you are more likely to find people that are like-minded and maybe more positive and energetic than you are right now.
  3. Eliminate Well-Meaning, Loveable Energy Drainers: I am about to give you a De-Funk mantra: Protect yourself. Protect yourself and then protect yourself some more. The reality is that while in the job funk, you are emotionally vulnerable. This means that for the immediate future you need to ruthlessly eliminate and/or reduce contact with those loving, caring and well-meaning people in your world—friends, colleagues, family members—who want the best for you, are worried about your “situation” but who, like clockwork, invariably give unsolicited advice that makes you feel worse about yourself, your job search efforts and your career. These are the well-intentioned people who always say and ask the wrong thing about the most sensitive area in your life. Do you have any people like that in your world? Yep. Thought so. Me too. To them and you, I say: BOUNDARIES. This is a time for you to create and maintain boundaries.Reducing contact with these people is imperative to protecting you from sinking deeper into the funk. You can always reconnect with them when you are stronger, more confident and less vulnerable.
  4. Structure Your Day & Get Moving: Some experts say that finding a job is a 40-hour a week “job.” I do not agree. I don’t know about you, but I can’t do the same project, task or activity for more than 3 hours much less for 40 hours a week. I need variety. But I do believe that your work week should be scheduled and that the job search game plan, i.e. your resume revisions, networking, and connecting with contacts etc. should be structured and scheduled at the same time every day.I also believe that exercise of some sort that gets you out of your home and into the world also needs to be structured into your “job search” day. It will help improve your mood, get you seeing other people and feeling that you accomplished something at the end of the day.
  5. Be Selfish by Giving to Others: My final tip sounds counterintuitive but it actually makes sense. Start paying it forward. I’m not being preachy…I am being practical. When you give you feel better. Full stop. Your situation may be difficult, hard and frustrating but there are people in more dire and difficult circumstances than you or me. Find a way to volunteer your time to a cause you believe in, or to a hospital, children’s cause, food pantry, soup kitchen or home for the aged and watch your funk lift! The most selfish thing you can do to get out of your funk is to give to others.Giving activates our feelings of gratitude for what we have and reminds us that everything in life changes. Giving to others will make your spirits soar, it is good for the soul and you will gain perspective about your current situation. All good things.

Most importantly, there is a difference between job funk and full blown clinical anxiety and depression. If you believe your circumstances may be more serious than a “funk” then there is professional help for attorneys through the NYSBA and City Bar of NY to help address issues related to job loss that are more serious. And I would encourage you to capitalize on these resources to help move you forward.

And finally….I leave you with this quote about facing the challenges of uncertainty in the face of unwanted change, which I often find comforting. Peace.

“Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.” – Lao Tzu

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Achieving Success in the Legal Profession: Women Helping Women

National Association of Women Lawyers

The National Association of Women Lawyers (“NAWL”) is 115 years old this year.  It is not only the oldest women’s bar association, it is also the only national bar association for women, dedicated to advancing women lawyers and the interests and rights of women under the law.  NAWL truly is the voice of women in the law™.

As the voice of women in the law, in 2006, NAWL challenged corporations and law firms to double their number of women general counsel and equity partners from 15% to 30% by 2015.  Recent statistics indicate that the “NAWL Challenge” for corporate legal departments in Fortune 500 corporations is close to being met.  Women today comprise close to 30% of General Counsels, when only a few years ago they comprised only 15% of the General Counsels in the same companies.   This achievement is in sharp contrast to the fate of women lawyers in the 200 largest U.S. law firms (“AmLaw 200”), where women have stagnated at 17% or less of those law firms’ equity partners since NAWL’s annual survey of the advancement of women lawyers began.

To be sure, there are thousands of women lawyers in this country in many different practice settings who have advanced, are leaders, and love the practice of law.  I am one of them and have spent almost 35 years loving what I do as a professional each and every day.   Many of NAWL’s leaders and members have similar feelings. As an organization, NAWL brings those lawyers together whenever it can to share their experiences with younger lawyers and impart views as to how the practice of law can be a nurturing professional experience for women, and one in which they can achieve whatever success they desire.

This year’s NAWL Annual Meeting on July 24-25, 2013, at the Waldorf=Astoria in New York, brings together the remarkable attorneys who are the NAWL Annual honorees; an exceptional series of CLE programs that will benefit younger lawyers in their career development, to more senior lawyers, in theirs; and networking opportunities that will help lawyers advance in their careers and defy the statistics.

The Annual Meeting is the culmination of a year in which NAWL presented its three major national programs—the 8th Annual General Counsel Institute, its Mid-Year Meeting and now the Annual Meeting—and several regional programs, all designed around the central theme of what women lawyers in different practice settings, at different stages of their careers, need to advance into the upper echelons of the legal profession.   At the Annual Meeting, NAWL will honor lawyers who have advanced women and women lawyers in a variety of ways:   Yale Law School Professor Judith Resnik, for her work in advancing women and women lawyers in the justice system; Sheila Kearney Davidson and the corporate law department that she heads (New York Life Insurance Company), for their work together in advancing women lawyers in the corporate setting; Veta Richardson, for her tireless work in promoting diversity in the legal profession; Catherine Douglass, founder of inMotion, for her inspirational work in helping women under the law; Daniel Goldstein, for the example he sets for all by his devotion to the advancement of women in the corporate setting; and four outstanding members of NAWL—April Boyer, Sandra Cassidy, Jennifer Champlin and Elizabeth Levy—for their hard work in helping NAWL provide its members, and women lawyers across the country, with the skills and strategies they need to chart their own course and reach the highest echelons of the profession.

The July 25th Annual Meeting will conclude with a networking reception with a philanthropic bent (a NAWL Night of Giving), which will benefit inMotion and its remarkable efforts on behalf of victims of domestic violence.   The Annual Meeting events will be preceded by an afternoon of NAWL committee and practice group meetings on July 24th.       The two-day event will bring together women lawyers from across the country and will inspire them in their efforts to achieve what they aspire to in their own careers and to help their colleagues, and those coming along behind them, in achieving their own aspirations.

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A Review of Legal Technology and Innovation: Leopard Solutions

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In review is Leopard Solutions, provider of an online legal technology service that compiles, tracks and delivers a wealth of information about law firms and attorneys across the country.

History Behind the Technology and Origins in Legal Recruiting

Leopard Solutions is the brainchild of Laura Leopard, an actress turned legal recruiter turned Founder and CEO of the Leopard Solutions system. The origin of the system initially occurred in the midst of her acting career, when Ms. Leopard worked as a cold caller for legal recruiters and discovered a severe lack of accessible information. At that point, Ms. Leopard first conceived of the Leopard List, the premier informational database offered by Leopard Solutions, now one among other such systems featured. From a simple Excel spreadsheet that contained the Leopard List, Ms. Leopard eventually developed an innovative online resource for the legal community.

Intelligence Programs and Strategic Data Directed Towards the Legal Community

Leopard Solutions offers comprehensive and strategic data captured in various intelligence programs directed towards different sectors of the legal community, including law firms, legal recruiters and law students. These are ‘live databases” which are updated on a weekly basis. Firmscape, their law firm intelligence program, is updated any time new data becomes available. For instance, if new salary information becomes available or a new office is opened, it can be immediately added to the program.)  On the day I spoke with Ms. Leopard, the system monitored a total of 183 new associates joining law firms, 71 practitioners being promoted to partner status and 86 partners leaving their firm positions.

The Leopard List: Attorney Database & Lateral Recruitment Tool

Among these databases is the Leopard List, which houses information across the spectrum of attorneys, including partners, counsels and associates, from over 1600 law firms in 23 U.S. markets. Attorneys can be searched by their practice area, JD year, law school, states admitted to practice and more. Moreover, a click of the practitioner’s name conveniently yields his or her law firm attorney profile and users can search these biographies by keyword. The Leopard staff is assigned to read and manually peruse each individual law firm attorney profile to verify all of the information stored in the system. This “personal touch” extends to any gaps of information– Leopard has been known to reach out to the firm for details if need be.

In addition, the system reveals an attorney’s  “professional history” that tracks any change in the practitioner’s status, including lateral employment moves and promotions within the firm, moves from previous law firms and name changes. In other words, no need for a Google search– Leopard hand-delivers the nuts and bolts.

Firmscape: Law Firm Intelligence

Firmscape serves as another example of Leopard successfully consolidating and analyzing information, in this instance by capturing a big-picture view of the legal industry. To say Firmscape collects a snapshot of the legal industry is an understatement- rather, this system showcases the evolution of the industry. Perhaps most helpful to legal recruiters, Firmscape sizes up the top law firms in the country and their starting salaries, practitioner lateral moves, and growth in practicing areas, among other aspects. Like the Leopard List, Firmscape is easily navigated and can be mined for reports on specific variables, such as practice area, specialty, firm history and promotion record.

Other Intelligence Programs for the Legal Community

Other systems include Leopard Reporting, which gives an overview of all the law firms in the system (currently 1666); Leopard Job Search, which monitors 655 law firms twice a day for job postings; Leopard Solutions for Law School, which offers law firm resource tools to law students; the Leopard Job Board, geared towards both legal recruiters and applicants; and Leopard Solutions Hot Spot, which aggregates all national news available for the firms amassed in the database.

A Technological Model for Timely, Interactive and Dynamic Data

Perhaps most notable about Leopard Solutions is the absence of any parallel technology in the market. The company’s model of keeping law firms under its radar and going to long lengths to obtain searchable data distinguishes it from other models which rely exclusively on web crawlers or press for information. In addition, Leopard’s model reaches far beyond displaying data but permits the viewer to target and interact with the information though reports and keyword searches. Finally, the company aims to stay reactionary, current and attuned with the needs of the market. Ms. Leopard often relies on clients’ counsel to further develop their system. A cutting-edge product, Leopard Solutions keeps up with the fluctuating legal landscape with its efficiency and accuracy.

FATCA Implementation Summit – June 17, 2013

The National Law Review is pleased to bring you information about the upcoming FATCA Implementation Summit.

FACTA

When:

June 17 – 18, 2013

Where:

The Princeton Club
15 West 43rd Street
New York, NY 10036
212-596-1200

The final regulations are out and FATCA implementation dates are closer than ever! The compliance ball is rolling and funds should have their implementation plans already underway. The FATCA Implementation Summit will examine what funds should have done so far, what is next on the list, and what is still unknown. Our expert speaking faculty is prepared to answer all of your FATCA-related questions – including significant changes revealed in the final regulations, timelines, best practices and procedural benchmarks, new and updated forms, and so much more!

This is the ONLY industry event that addresses the unique challenges alternative funds face under the sweeping FATCA regime. We’ll dig deep into questions about how FATCA is playing out in practice – operational challenges, due diligence and on-boarding requirements, responsible parties, outsourcing– and more!

You can’t afford to miss this essential event!

This event is part of a two-day compliance intensive. For information on day two, Preparing for the AIMFD, click here. Register for both events to receive a discounted rate.

Topics at a Glance –

  • FATCA Today: Overview and Timeline of the Final Regulations
  • Who is Affected by FATCA? – Update on Definitions and Classifications
  • Entering into the FFI Agreement: Registering as an FFI with the IRS
  • Managing Your Clients: Due Diligence in Identifying Existing Investors and Developing On-Boarding Processes for New Investors
  • Reporting and Withholding Obligations Under the FATCA Regime
  • Determining FATCA Compliance with IGA Countries
  • Practical Implementation – Putting it all Together
  • Outsourcing – The Risks and the Rewards