Category Archives: Legal Marketing

March 8th in Detroit: Using Readership Analytics to Strengthen Your Firm’s Thought Leadership

Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is …

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March 2nd in St. Louis: Using Readership Analytics to Strengthen Your Firm’s Thought Leadership

Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is …

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Register for LMA Midwest Chicago CMO Panel Luncheon – February 22nd

Click here to register February 22, 2017 | 11:30 AM – 1:30 PM Presenters: John C. Albrighton, Jim Durham, Jill Himelfarb, John R. Neidecker and Stacy Rowe We should know by now that it’s not about your attorneys or your firm; it’s about your clients! As clients have increased their demands and expectations of law firms, …

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How to Develop an Effective Law Firm SEO Action Plan for 2017 [WEBINAR]

What used to work in SEO just a few years ago won’t work today. Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders. Webinar Hosted By McDougall Interactive & The National Law Review Tuesday, March 14, 2017 – 3:00pm EST Join John McDougall …

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How to Develop an Effective Law Firm SEO Action Plan for 2017 [WEBINAR]

What used to work in SEO just a few years ago won’t work today. Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders. Webinar Hosted By McDougall Interactive & The National Law Review Tuesday, March 14, 2017 – 3:00pm EST Join John McDougall …

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5 Killer Online Marketing Strategies for Law Firms

Certainly by now we can all agree that the Internet has transformed the legal industry, from how you market your law firm to how legal services are delivered. Still, for many lawyers, the Internet is a confusing place with so many options that can either make you or break you. So let me help simplify …

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January 25-27: 24th Annual Marketing Partner Forum – Client Collaboration & the New Rules of Engagement

In January 2017, Marketing Partner Forum returns to Terranea Resort in Rancho Palos Verdes, CA for a three day summit on law firm marketing and business development set against the breathtaking Southern California shoreline. Marketing Partner Forum will welcome law firm marketing partners, rainmakers, practice group heads, business development leaders and esteemed corporate counsel for …

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Power of Communication in Legal Marketing – The Medium Does Change the Message Part 2

Communication is important to almost everything we do–and today, we have more ways to reach out than ever before.  Lee Broekman of Organic Communication and Judith Gordon of LeadeEsQ presented at the LMA Tech1 conference in San Francisco, focusing on empowering communication by understanding the medium. In Part 1 we discussed some of the advantages …

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Power of Communication in Legal Marketing – The Medium Does Change the Message Part 1

Today’s business environment offers more methods of communication than ever before.  However, more choices does not equal clarity or effectiveness, and in some ways, with the many mediums available communicating effectively requires a thoughtful understanding of the medium being used and how to best stay on message within that medium.  Lee Broekman of Organic Communication …

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Learn about Leadership Development and Legal Marketing, November 14-15

Join LMA and Lead Star™ for the inaugural leadership development experience for the legal marketing industry. The program incorporates current research with experiential activities, providing legal marketing professionals with a unique perspective on their personal leadership style and tendencies. When: November 15-16, 2016 Where: LMA Headquarters, 330 N. Wabash Ave., Chicago, IL 60611 Learn more about the value …

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