Category Archives: Legal Marketing

Collaboration That Works: 2017 LMA Technology Conference Midwest

The event will be held on September 25th and 26th at the University Club of Chicago. Check out more about this years Technology Conference Midwest and LMA!   The National Law Review is proud to be this year’s Metabyte Sponsor!

2017 Legal Marketing Technology Conference Midwest

The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues. The National Law Review is proud to be one of this years Megabyte Sponsor’s! This year’s LMATech …

Read more »

It’s a Wrap! #LMA17 Afternoon and Closing Twitter Recap

The Legal Marketing Association Annual conference has officially come to a close! Thanks to LMA and American Conference Institute for all the hard work they put into making the conference a success! See below for the National Law Review‘s Twitter recap of the afternoon sessions. See you in NOLA next year! How to Make a …

Read more »

#LMA17: Day Two Twitter Recap

Day two of the Legal Marketing Association Annual Conference kicked off with the LMA annual report and awards presentation ahead of a general counsel panel. Read on for the National Law Review‘s Twitter recap of the morning sessions for the last day of the conference. LMA Annual Report and Awards Presentation The #LMA17 Annual Report is …

Read more »

#LMA17 Day 1 Afternoon Twitter Recap

After a great morning session, including the keynote speaker and breakouts and networking lunch, the Legal Marketing Association Conference continued with afternoon sessions. Here’s the National Law Review Twitter recap for the afternoon: The Secrets to Organizing and Operating an Amazing Marketing and BD Department Deborah Farone, Cravath, Swaine & Moore, LLP David McClune, Shearman & Sterling …

Read more »

#LMA17 Day 1 Morning Twitter Recap

Check out the National Law Review Twitter recap of the morning session at the Legal Marketing Association Annual conference. Click here for Twitter coverage of the Keynote Address from Zoë Chance of Yale School of Management. Welcome and Opening Remarks Betsi Roach, Executive Marketing Association Jill S. Weber, Stinson Leonard Street LLP Executive Director @betsiroach and …

Read more »

#LMA17 Keynote Speaker Zoe B. Chance Twitter Recap

Day one of the Legal Marketing Association Annual Conference featured Keynote Speaker Zoë Chance, Assistant Professor of Marketing at Yale School of Management. Zoë teaches one of the most sought-after MBA courses, Mastering Influence and Persuasion. This morning, she shared her expertise on behavioral bias with LMA and how it applies to the law firm environment. Emotional vs …

Read more »

#LMA17: Twitter Recap of the Rise of the Legal Marketing Technologist

This year’s Legal Marketing Association Annual conference featured a new pre-conference program: Rise of the Legal Marketing Technologist. The session is designed for looking at a lot of the big picture issues legal marketers face such as artificial intelligence, as well as provide practical advice and tools to help navigate today’s ever changing marketing technology …

Read more »

March 8th in Detroit: Using Readership Analytics to Strengthen Your Firm’s Thought Leadership

Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is …

Read more »

March 2nd in St. Louis: Using Readership Analytics to Strengthen Your Firm’s Thought Leadership

Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is …

Read more »