Category Archives: Legal Marketing

Register for next week’s LSSO RainDance Conference – June 7 & 8

LSSO’s annual RainDance Conference is the key resource of the organization.  The two-day conference is filled with high-level interactive sessions, roundtables and lively discussions with industry thought leaders. LSSO’s RainDance Conference – Register Today! When: June 7 & 8, 2016 Where: The Mid-America Club, Chicago, IL RainDance offers less of the theory and more of …

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Attend the LSSO’s 13th Annual RainDance Conference June 7-8

LSSO’s annual RainDance Conference is the key resource of the organization.  The two-day conference is filled with high-level interactive sessions, roundtables and lively discussions with industry thought leaders. LSSO’s RainDance Conference – Register Today! When: June 7 & 8, 2016 Where: The Mid-America Club, Chicago, IL RainDance offers less of the theory and more of …

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meeting with globe

The Challenge of Developing Marketing Initiatives in Law Firms

In many ways, law firms can be tough environments to begin marketing initiatives.  The National Law Review had the opportunity to follow-up with the panelists at the Designing a Wholly Integrated Marketing and Business Development Model Panel at this year’s Marketing Partner Forum conference.  Ian Turvill, Chief Marketing Officer at Freeborn & Peters LLP, Beth …

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The Future of Law Firm Marketing with Deloitte CMO Diana O’Brien [PODCAST]

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In this podcast interview, John McDougall of McDougall Interactive and legalmarketingreview.com and Nicole Minnis of The National Law Review speak with LMA keynote speaker Diana O’Brien about her role as CMO of Deloitte, the future of law firm marketing, marketing technology, and the challenges that law firms face with traditional and digital marketing. John McDougall: …

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How to Set a Simple Social Media Strategy for Your Law Firm

With the proliferation of new social media networks and seemingly constant changes to existing ones, attorneys aren’t the only ones confused about how to tackle social media for marketing. Add to that the fact that most attorneys don’t have much time to devote to social media — nor do they have a department of experts …

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2016 Legal Marketing Challenges Opportunities – Jim Matsoukas [PODCAST]

Legal marketing can be a challenge, but it also comes with numerous opportunities. Jim Matsoukas from Pierce Atwood, LLC talks about a variety of marketing tactics in this podcast. Learn about what works, what doesn’t work, and how to use these tactics for your firm. John McDougall:     Hi, I’m John McDougall and welcome to the …

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business people around table

Coaching Tips for Partners and CMOs

“I tried coaching that associate but it didn’t work.” “Well,” I asked, “What did you say to him?” “I told him to stop annoying the clients, but he keeps doing it.” Unfortunately, both supervising lawyers and leading a law firm are far more complicated than simply telling people what to do. When facing an environment …

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Legal Executive Institute 23rd Annual Marketing Partner Forum – January 20-22 Orlando

Join Thomson Reuters’ Legal Executive Institute this month as Marketing Partner Forum heads to Orlando for a three day summit on transformative value in law firm profitability and business development. Set against the Tuscan luxury of the Loews Portofino Bay Hotel, Marketing Partner Forum will welcome law firm marketing partners, rainmakers, practice group heads, business development leaders and …

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Ten Rainmaking Tips for Finders, Minders and Grinders

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This past week, I was speaking at an IP firm here in Chicago. The Managing Partner and I met ahead of time and discussed the group dynamics. He said, “Steve there are three types of attorneys that you’ll be presenting to today; the finders, the minders and the grinders. The finders are out there looking …

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Legal Executive Institute 23rd Annual Marketing Partner Forum – January 20-22 Orlando

Join Thomson Reuters’ Legal Executive Institute next January as Marketing Partner Forum heads to Orlando for a three day summit on transformative value in law firm profitability and business development. Set against the Tuscan luxury of the Loews Portofino Bay Hotel, Marketing Partner Forum will welcome law firm marketing partners, rainmakers, practice group heads, business development leaders and …

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