Category Archives: Legal Marketing

It’s a Wrap! #LMA17 Afternoon and Closing Twitter Recap

The Legal Marketing Association Annual conference has officially come to a close! Thanks to LMA and American Conference Institute for all the hard work they put into making the conference a success! See below for the National Law Review‘s Twitter recap of the afternoon sessions. See you in NOLA next year! How to Make a …

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#LMA17: Day Two Twitter Recap

Day two of the Legal Marketing Association Annual Conference kicked off with the LMA annual report and awards presentation ahead of a general counsel panel. Read on for the National Law Review‘s Twitter recap of the morning sessions for the last day of the conference. LMA Annual Report and Awards Presentation The #LMA17 Annual Report is …

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#LMA17 Day 1 Afternoon Twitter Recap

After a great morning session, including the keynote speaker and breakouts and networking lunch, the Legal Marketing Association Conference continued with afternoon sessions. Here’s the National Law Review Twitter recap for the afternoon: The Secrets to Organizing and Operating an Amazing Marketing and BD Department Deborah Farone, Cravath, Swaine & Moore, LLP David McClune, Shearman & Sterling …

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#LMA17 Day 1 Morning Twitter Recap

Check out the National Law Review Twitter recap of the morning session at the Legal Marketing Association Annual conference. Click here for Twitter coverage of the Keynote Address from Zoë Chance of Yale School of Management. Welcome and Opening Remarks Betsi Roach, Executive Marketing Association Jill S. Weber, Stinson Leonard Street LLP Executive Director @betsiroach and …

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#LMA17 Keynote Speaker Zoe B. Chance Twitter Recap

Day one of the Legal Marketing Association Annual Conference featured Keynote Speaker Zoë Chance, Assistant Professor of Marketing at Yale School of Management. Zoë teaches one of the most sought-after MBA courses, Mastering Influence and Persuasion. This morning, she shared her expertise on behavioral bias with LMA and how it applies to the law firm environment. Emotional vs …

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#LMA17: Twitter Recap of the Rise of the Legal Marketing Technologist

This year’s Legal Marketing Association Annual conference featured a new pre-conference program: Rise of the Legal Marketing Technologist. The session is designed for looking at a lot of the big picture issues legal marketers face such as artificial intelligence, as well as provide practical advice and tools to help navigate today’s ever changing marketing technology …

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March 8th in Detroit: Using Readership Analytics to Strengthen Your Firm’s Thought Leadership

Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is …

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March 2nd in St. Louis: Using Readership Analytics to Strengthen Your Firm’s Thought Leadership

Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is …

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Register for LMA Midwest Chicago CMO Panel Luncheon – February 22nd

Click here to register February 22, 2017 | 11:30 AM – 1:30 PM Presenters: John C. Albrighton, Jim Durham, Jill Himelfarb, John R. Neidecker and Stacy Rowe We should know by now that it’s not about your attorneys or your firm; it’s about your clients! As clients have increased their demands and expectations of law firms, …

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How to Develop an Effective Law Firm SEO Action Plan for 2017 [WEBINAR]

What used to work in SEO just a few years ago won’t work today. Learn how to make this year your most profitable ever by getting consistent leads from SEO and positioning your firm as thought leaders. Webinar Hosted By McDougall Interactive & The National Law Review Tuesday, March 14, 2017 – 3:00pm EST Join John McDougall …

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