Category Archives: Legal Marketing

Power of Communication in Legal Marketing – The Medium Does Change the Message Part 2

Communication is important to almost everything we do–and today, we have more ways to reach out than ever before.  Lee Broekman of Organic Communication and Judith Gordon of LeadeEsQ presented at the LMA Tech1 conference in San Francisco, focusing on empowering communication by understanding the medium. In Part 1 we discussed some of the advantages …

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Power of Communication in Legal Marketing – The Medium Does Change the Message Part 1

Today’s business environment offers more methods of communication than ever before.  However, more choices does not equal clarity or effectiveness, and in some ways, with the many mediums available communicating effectively requires a thoughtful understanding of the medium being used and how to best stay on message within that medium.  Lee Broekman of Organic Communication …

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Learn about Leadership Development and Legal Marketing, November 14-15

Join LMA and Lead Star™ for the inaugural leadership development experience for the legal marketing industry. The program incorporates current research with experiential activities, providing legal marketing professionals with a unique perspective on their personal leadership style and tendencies. When: November 15-16, 2016 Where: LMA Headquarters, 330 N. Wabash Ave., Chicago, IL 60611 Learn more about the value …

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Legal Marketing: Finding Internal Champions and Other Blogging Strategies that Work

Does your law firm have one or more blogs? Chances are, one in four of you will nod yes. According to the most recent ABA Legal Technology Survey, about 26 percent of law firms currently have blogs, continuing a rising trend over the past few years. And of those lawyers who blog, an average of …

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Foundations for Success – Leadership in the Legal Marketing Industry with Courtney Lynch (Part 2)

Even though certain leadership abilities are innate, the majority of what makes someone a leader is learned. Becoming a leader involves the study and development of specific behaviors such as meeting and exceeding the expectations a leader has for others, being decisive, serving those they lead, and influencing and inspiring others. Marine Corps Captain Courtney …

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Leadership in the Legal Marketing Industry – Foundations for Success with Courtney Lynch (Part 1)

The fast-paced legal industry requires marketers to be quick-thinking, innovative and determined. In addition to embodying these characteristics, leaders in the industry distinguish themselves by being decisive, meeting and exceeding expectations they also set for others, serving those they lead, and influencing and inspiring others. Ultimately, leadership is about taking responsibility for your actions, your …

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Learn about Leadership Development and Legal Marketing, November 14-15

Join LMA and Lead Star™ for the inaugural leadership development experience for the legal marketing industry. The program incorporates current research with experiential activities, providing legal marketing professionals with a unique perspective on their personal leadership style and tendencies. When: November 15-16, 2016 Where: LMA Headquarters, 330 N. Wabash Ave., Chicago, IL 60611 Learn more about the value …

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Register Today for Next Week’s LMA Legal Marketing Tech Conference West – October 5 & 6, 2016

The Legal Marketing Technology Conference is the largest conference dedicated to technologies that law firm professionals use to identify, attract and support clients. Register today! Join us for the full day conference on October 6, and the half day pre-conferences on October 5. Our pre-conferences include: Technology Workshops and a Lead Marketers’ Summit. Agenda highlights: …

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Register Today for LMA Tech West – October 5 & 6, 2016

The Legal Marketing Technology Conference is the largest conference dedicated to technologies that law firm professionals use to identify, attract and support clients. Register today! Join us for the full day conference on October 6, and the half day pre-conferences on October 5. Our pre-conferences include: Technology Workshops and a Lead Marketers’ Summit. Agenda highlights: …

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Double Your Law Firm’s Lead Conversion Rates with This Proven System (Part 2 of 3)

Over the years, we have developed a proven intake and lead conversion system that has doubled the lead conversion rates of thousands of attorneys all across the nation. It consists of four major components: #1: Training for your front office and intake staff; #2: Specific tactics and strategies to maximize your conversion at each stage; …

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