Collaboration That Works: 2017 LMA Technology Conference Midwest

The event will be held on September 25th and 26th at the University Club of Chicago. Check out more about this years Technology Conference Midwest and LMA!


The National Law Review is proud to be this year’s Metabyte Sponsor!

2017 Legal Marketing Technology Conference Midwest

The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues. The National Law Review is proud to be one of this years Megabyte Sponsor’s!

This year’s LMATech Midwest conference theme is Collaboration That Works.

The event will be held on September 25th and 26th at the University Club of Chicago.



For more information on this years conference go to:

It’s a Wrap! #LMA17 Afternoon and Closing Twitter Recap

The Legal Marketing Association Annual conference has officially come to a close! Thanks to LMA and American Conference Institute for all the hard work they put into making the conference a success! See below for the National Law Review‘s Twitter recap of the afternoon sessions. See you in NOLA next year!

How to Make a Splash in Foreign Markets: The Do’s and Don’ts of New Market Entry That Every Marketer Should Know

Golilocks and the Three Career Paths

Strategy, Pricing, and Good Fortune: The Art and Craft of Buying and Selling

The MBA Mindset: Strategy, Marketing and Metrics

Mergers and Integration and Laterals, Oh My!

Building Client Trust and Loyalty with Engaging Legal Content

A Well-oiled Machine: How Marketing Automation Improves Internal and External Marketing Operations

The Legal Marketer as an Agent of Consequential Change: The Science and Art

Creating a Firm-wide Marketing and Business Development Budget Process to Improve Influence, Accountability and Collaboration

How to Build a Thought Leadership Program

PR that Drives BD – Partnering with Media Relations to Complement Business Development

Empower your Team, Transform Perception and Drive Change for Your Department

Conference Recap

#LMA17: Day Two Twitter Recap

Day two of the Legal Marketing Association Annual Conference kicked off with the LMA annual report and awards presentation ahead of a general counsel panel. Read on for the National Law Review‘s Twitter recap of the morning sessions for the last day of the conference.

LMA Annual Report and Awards Presentation

General Counsel Panel: The Rapidly Changing Legal Buying Cycle: What Law firms and Vendors Need to do to Respond

The “S” Word: Sales

Harnessing Predictive Analytics to Drive Client Growth and Retention

Outside the Legal Industry: How Businesses Are Using the Client Experience to Up Their Game

5 Steps to Bridging the Generational Gap in Law Firms

#LMA17 Day 1 Afternoon Twitter Recap

Twitter recapAfter a great morning session, including the keynote speaker and breakouts and networking lunch, the Legal Marketing Association Conference continued with afternoon sessions. Here’s the National Law Review Twitter recap for the afternoon:

The Secrets to Organizing and Operating an Amazing Marketing and BD Department

Deborah Farone, Cravath, Swaine & Moore, LLP
David McClune, Shearman & Sterling LLP
Marcia Jeffers, Sills Cummis & Gross

#legalmarketing success = weekly meetings+know attys+industry trends+ #lma17 @LMAintl

— National Law Review (@natlawreview) March 28, 2017

Moving the Business Development Needle with Fusion

Koree Khongphand-Buckman, Hogan Lovells US LLP
Amy O’Neill, Hogan Lovells US LLP
Timothy Aragon, Hogan Lovells US LLP

Artificial Intelligence: Harnessing the Power of AI and Selling the Concept Internally

Steve Fletcher, Best Best & Krieger LLP
Rob Saccone, Nexlaw Partners
Patrick Fuller, Neota Logic, Inc.
Katherine Hollar Bardnard, Firesign

Your Honor Awards PechaKucha Returns

Anna Rita, Norton Rose Fulbright
Thomas E. Choberka, Kelley Kronenberg
Jabez LeBret, GNGF

The Business Case for Diversity in Legal Marketing

José Cunningham, Nixon Peabody LLP
Kenneth O.C. Imo, Morgan, Lewis & Bockius LLP
Paul Webb, Jaffe
Megan M. McKeon, Katten Muchin Rosenman LLP

Website Development War Stories: Devising Solutions to Counter Adversity

Jennifer A. Davenport, Dinsmore & Shohl LLP
Jasmine Trillos-Decarie, Stoel Rives LLP
Amy Knapp, Knapp Marketing
Robert Algeri, Great Jakes Marketing

Content as a Business Development Tool: The 3 C’s

Gil Wolchock, LexisNexis

Using Signature Events to Attract New Business

Katie Moesche, Stoel Rives LLP
Roger Royse, Royse law Firm
Traci Ray, Barran Liebman LLP

Marketing for Consumer-based Law Practices

Mark A. Chinn, Chinn & Associates, PC
Steven Mindel, Feinberg Mindel Brandt & Klein, LLP

Law Firm Economics: Making Sense of the Dollars and Cents

Ralph Allen, Allen Matkins Leck Gamble Mallory & Natsis LLP
Jennifer P. Keller, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

Client Feedback 2.0: Critical Roles, a Fresh Perspective

Alison Swenton Arjoon, Covington & Burling LLP
Dave Bruns, Farella Braun + Martel
Tara Weintritt, Wicker Park Group

Connecting the Dots: Practice What You Preach

Christopher Javillonar, Permobil, Inc.
Adam Severson, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

#LMA17 Day 1 Morning Twitter Recap

LMA17 Twitter recapCheck out the National Law Review Twitter recap of the morning session at the Legal Marketing Association Annual conference. Click here for Twitter coverage of the Keynote Address from Zoë Chance of Yale School of Management.

Welcome and Opening Remarks

Betsi Roach, Executive Marketing Association
Jill S. Weber, Stinson Leonard Street LLP

Paul S. Grabowski, Bracewell LLP
Cynthia P. Voth, Miller Nash Graham & Dunn LLP

Keynote Presentation – See Our Full Recap of Zoë Chance’s Talk

From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative

Jeff J. Berardi, K&L Gates LLP
Erin Meszaros, Eversheds Sutherland (US) LLP
David Brady, VutureGroup


Busting Silos: How to Turn the Concept of Cross-selling into Practice

Aleisha Gravit, Akin Gump Strauss Hauer & Feld LLP
Jaime Sheldon, Akin Gump Strauss Hauer & Feld LLP

Alternative Legal Service Providers: Threats or Opportunities

William Josten, Thomson Reuters

Artificial Intelligence: Changing the Practice and Marketing of Legal Services

Mark T. Greene, Market Intelligence LLC
Elonide Semmes, Right Hat LLC
Craig Courter, Baker & McKenzie LLP
Bob Beach, Nexlaw Partners
Ryan McClead, Neota Logic

Aligning Marketing and Business Development Resources for Law Firm Growth: Does Your Firm “Got Game”?

Nancy Furman Paul, Bloomberg BNA

Best-in-breed Bios

Anne Heathcock, Winston & Strawn LLP
Mary M. Trice, Winston & Strawn LLP

Litigation and Opportunity Spotting: Outfit Your Firm for Big Profit

Douglas Lancet, Winston & Strawn LLP
Amy Wisinski, Winston & Strawn LLP

The “B” Word: Living the Brand

Morgan MacLeod, Cubicle Fugitive

Anti-Spam Privacy Legislation – What U.S. Firms Need to Know About Anti-spam Legislation Around the World

Jeff Hemming, Tikit

Developing a Long-term Digital Strategy

Kalev Peekna, One North Interactive
Dan Times, Plante & Moran, PLLC

#LMA17 Keynote Speaker Zoe B. Chance Twitter Recap

Day one of the Legal Marketing Association Annual Conference featured Keynote Speaker Zoë Chance, Assistant Professor of Marketing at Yale School of Management. Zoë teaches one of the most sought-after MBA courses, Mastering Influence and Persuasion. This morning, she shared her expertise on behavioral bias with LMA and how it applies to the law firm environment.