Category Archives: Legal Marketing

Habits of the New Legal Consumer [INFOGRAPHIC]

A few months ago, Avvo released the results of a survey it had done of 1,000 consumers who purchased legal services to discover what attorneys need to know today about the new legal consumer. The Avvo study offered a three-point description of today’s legal consumer. They are: Informed — access to legal information online has …

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Wasted Time and Money: Top 10 Ways Firms Squander Precious Marketing Resources

At the conclusion of a recent presentation I gave to a local bar association, an attorney in the audience asked how law firms are wasting their marketing dollars. “After all,” he said, “our firm only has a limited amount of money for marketing, and I want to make sure we are spending it wisely.” I …

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Law Firm Business Strategies: 4 Keys to Breaking the 7-Figure Barrier

It’s no surprise when laid-off lawyers or law school grads who can’t find a job hang out their own shingles, but there are even more attorneys heeding the siren call to start up their own firm in order to achieve a better work-life balance (if that even exists). You may feel at times that starting …

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Your Guide to Developing Your Personal Marketing Plan…and Why Every Lawyer Should Have One

In my humble opinion, every lawyer in private practice –- regardless of how many years practicing law — should have a Personal Marketing Plan. Here’s why: You Will Seize Control of Your Career Creating and implementing your Personal Marketing Plan enables you to seize control of your career. In time, it puts you in a …

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Register for next week’s LSSO RainDance Conference – June 7 & 8

LSSO’s annual RainDance Conference is the key resource of the organization.  The two-day conference is filled with high-level interactive sessions, roundtables and lively discussions with industry thought leaders. LSSO’s RainDance Conference – Register Today! When: June 7 & 8, 2016 Where: The Mid-America Club, Chicago, IL RainDance offers less of the theory and more of …

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Attend the LSSO’s 13th Annual RainDance Conference June 7-8

LSSO’s annual RainDance Conference is the key resource of the organization.  The two-day conference is filled with high-level interactive sessions, roundtables and lively discussions with industry thought leaders. LSSO’s RainDance Conference – Register Today! When: June 7 & 8, 2016 Where: The Mid-America Club, Chicago, IL RainDance offers less of the theory and more of …

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The Challenge of Developing Marketing Initiatives in Law Firms

In many ways, law firms can be tough environments to begin marketing initiatives.  The National Law Review had the opportunity to follow-up with the panelists at the Designing a Wholly Integrated Marketing and Business Development Model Panel at this year’s Marketing Partner Forum conference.  Ian Turvill, Chief Marketing Officer at Freeborn & Peters LLP, Beth …

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The Future of Law Firm Marketing with Deloitte CMO Diana O’Brien [PODCAST]

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In this podcast interview, John McDougall of McDougall Interactive and legalmarketingreview.com and Nicole Minnis of The National Law Review speak with LMA keynote speaker Diana O’Brien about her role as CMO of Deloitte, the future of law firm marketing, marketing technology, and the challenges that law firms face with traditional and digital marketing. John McDougall: …

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How to Set a Simple Social Media Strategy for Your Law Firm

With the proliferation of new social media networks and seemingly constant changes to existing ones, attorneys aren’t the only ones confused about how to tackle social media for marketing. Add to that the fact that most attorneys don’t have much time to devote to social media — nor do they have a department of experts …

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2016 Legal Marketing Challenges Opportunities – Jim Matsoukas [PODCAST]

Legal marketing can be a challenge, but it also comes with numerous opportunities. Jim Matsoukas from Pierce Atwood, LLC talks about a variety of marketing tactics in this podcast. Learn about what works, what doesn’t work, and how to use these tactics for your firm. John McDougall:     Hi, I’m John McDougall and welcome to the …

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