The National Law Forum

The Blog of the The National Law Review

Category Archives: Legal Marketing

Legal Bloggers: Strategies for Increasing Your Readership

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So you have a blog. Great! Everyone – from legal marketers to managing partners – has probably told you that writing a regular blog will establish you as a thought leader and drive business development. Unfortunately, it’s not that easy. Finding a blog on the Internet is akin to picking out a needle from a …

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How to Avoid Being Penalized by Google [Infographic]

Google algorithm updates are usually accompanied by much wailing and gnashing of teeth among marketers, and sometimes it’s for good reason. With one flick of a switch, all that hard work to improve search results can be undone if your site no longer complies with what Google considers to be best practices for your website …

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Want to Build Business? Here’s How to Be a Better Networker

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Few would argue that networking always has been and likely always will be an important aspect of building and maintaining a successful law practice. Networking is how lawyers connect with prospective clients and referral sources, build trust and loyalty, and develop the types of individual relationships that can lead to new business. It’s also time-consuming …

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Three Steps to Leverage LinkedIn for Your Law Firm

I have yet to find an attorney who could not benefit from having their profile on LinkedIn. It’s the number one online network for white-collar professionals. Whether you want to connect with non-competing attorneys, non-legal professionals, or potential clients, the demographics on LinkedIn speak for themselves: The average age range of a LinkedIn user is …

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LinkedIn For Lawyers: The Publishing Tool

There is no question that LinkedIn is a powerful networking tool that can potentially turn online connections into real-world clients. That won’t happen overnight, however, and those efforts will only thrive with proper care, maintenance and pruning. Writing Your LinkedIn Profile Most likely you already have a basic profile, but one of the biggest obstacles …

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