Category Archives: Legal Marketing

Register Today for LMA Tech West – October 5 & 6, 2016

The Legal Marketing Technology Conference is the largest conference dedicated to technologies that law firm professionals use to identify, attract and support clients. Register today! Join us for the full day conference on October 6, and the half day pre-conferences on October 5. Our pre-conferences include: Technology Workshops and a Lead Marketers’ Summit. Agenda highlights: …

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Double Your Law Firm’s Lead Conversion Rates with This Proven System (Part 2 of 3)

Over the years, we have developed a proven intake and lead conversion system that has doubled the lead conversion rates of thousands of attorneys all across the nation. It consists of four major components: #1: Training for your front office and intake staff; #2: Specific tactics and strategies to maximize your conversion at each stage; …

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Register Today for LMA Tech West – October 5 & 6, 2016

The Legal Marketing Technology Conference is the largest conference dedicated to technologies that law firm professionals use to identify, attract and support clients. Register today! Join us for the full day conference on October 6, and the half day pre-conferences on October 5. Our pre-conferences include: Technology Workshops and a Lead Marketers’ Summit. Agenda highlights: …

Read more »

2016 Update to Top 25 Law Firm Website Clichés to Avoid

As a group, lawyers are quite literal, often too literal for good marketing. As a result, more than half of law firms simply illustrate their website home pages with the obvious icons that represent the general concept of “Law,” like columns, jury boxes, striped books, rowing, and “Smiling Lawyers.” The four most-prevalent explanations seem to be: (1) “Our …

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Register Today for LMA Tech West – October 5 & 6, 2016

The Legal Marketing Technology Conference is the largest conference dedicated to technologies that law firm professionals use to identify, attract and support clients. Register today! Join us for the full day conference on October 6, and the half day pre-conferences on October 5. Our pre-conferences include: Technology Workshops and a Lead Marketers’ Summit. Agenda highlights: …

Read more »

Seven Ways a Blog Can Help Your Law Practice

For many attorneys, maintaining a blog is like eating kale – we know it’s really good for us, but we just can’t seem to get all excited about it. But if eating kale was the best possible way to get your law firm coffers to overflow status, I bet you would be digging into a plate …

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LinkedIn: A Lawyer’s New Best Friend

While there are plenty of books written about social media, I’ve found that most attorneys have little time to invest in such trivial pursuits. I’m sure you’ve rolled your eyes a few times when perusing Facebook or Twitter and reading some of the material on those sites. Many of these negative opinions stem from reality, …

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Gamification in Thought Leadership; not Just a Game: Education, Good Habits and Competition

For the past few weeks, Pokémon Go has been a conversation starter.  The game has made headlines for getting kids out of the house bike riding and taking walks, and everyone seems caught up in the craze.  If you’ve been to a museum, or a park, or a shopping mall lately, you’ve most likely seen …

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5 Ways to Use Email Drip Campaigns to Convert Leads [INFOGRAPHIC]

Is everyone who calls your law firm ready to hire you right away? If someone downloads a free report from your website, does that mean they are ready to commit to hiring you? Not likely. In fact, research shows that more than half of leads are not ready to buy at the time of first …

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Habits of the New Legal Consumer [INFOGRAPHIC]

A few months ago, Avvo released the results of a survey it had done of 1,000 consumers who purchased legal services to discover what attorneys need to know today about the new legal consumer. The Avvo study offered a three-point description of today’s legal consumer. They are: Informed — access to legal information online has …

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