The National Law Forum

The Blog of the The National Law Review

Category Archives: Legal Marketing

New ALM Report Says Small Firms Investing in Big Marketing

A new report from ALM Legal Intelligence entitled, Small Firms, Big Marketing reveals that small and mid-sized law firms (40-200 attorneys) have upped their investments in marketing because of a belief that effective marketing is mandatory for a firm to succeed. The survey was commissioned by J. Johnson Executive Search, Inc., and relies on data collected from …

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The Best ACC (Association of Corporate Counsel) American Conference Giveaways. Part One

I like to wander Exhibit Halls to see what grabs my attention, and evaluate the law firms’ booths and tchotchkes. Below is a collection of some of my favorite giveaways.  Most were the typical low-end crap — cheap logo’d pens, hard candy, miscellaneous squishy or light-up doo-dads.  But some of the freebies were more creatively …

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