The National Law Forum

The Blog of the The National Law Review

Category Archives: Legal Marketing

Tips on Creating Press Releases Reporters Will Use

Business communications firm Greentarget has just released the results of interviews with 100 news reporters and editors in their 2014 Disrupting the Press Release report, and it’s clear what journalists want from firms seeking the news spotlight:  just the facts. The core findings from this report underscore the need for communicators to understand that journalists want only the …

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Fix These 4 Problems on Your Blog to Maximize Search Engine Optimization

1.   Make It Useful Write about something that will provide value to the person reading it. Write with your audience in mind. Keep the writing simple but professional. Remember: Your clients do not have a law degree and if your writing confuses them, they will look for answers elsewhere. Think about your client base. Are …

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