Category Archives: Legal Business Development

#LMA17 Keynote Speaker Zoe B. Chance Twitter Recap

Day one of the Legal Marketing Association Annual Conference featured Keynote Speaker Zoë Chance, Assistant Professor of Marketing at Yale School of Management. Zoë teaches one of the most sought-after MBA courses, Mastering Influence and Persuasion. This morning, she shared her expertise on behavioral bias with LMA and how it applies to the law firm environment. Emotional vs …

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4 Ways Attorneys Can Connect with Today’s Legal Consumers

Last year, an Avvo survey of 1,000 consumers who purchased legal services provided some important insights into what attorneys need to know about the modern legal consumer.  The Avvo study offered a three-point description of today’s legal consumers. They are: Informed — access to legal information online has made consumers more savvy than ever about the …

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Register for LMA Midwest Chicago CMO Panel Luncheon – February 22nd

Click here to register February 22, 2017 | 11:30 AM – 1:30 PM Presenters: John C. Albrighton, Jim Durham, Jill Himelfarb, John R. Neidecker and Stacy Rowe We should know by now that it’s not about your attorneys or your firm; it’s about your clients! As clients have increased their demands and expectations of law firms, …

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Strategic Planning in Law Firms: Essential Steps for Success

Law firms doing the “same old thing” isn’t going to work anymore. Despite all the legal industry changes discussed in Part 1 and Part 2 of this series, 66% of Managing Partners report that their law firm’s strategy has not changed.  It is imperative for today’s law firms to have a strategic plan that evolves with the …

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What It Takes to Make It Rain: Rainmakers Now, and Rainmakers of the Future

In the rapidly changing legal industry, it is no surprise that broad conceptions of what it means to be a rainmaker are also evolving. Dr. Heidi Gardner, Lecturer and Distinguished Fellow at the Center on the Legal Profession at Harvard Law School, has been conducting research over the past decade on collaboration in law firms. …

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January 25-27: 24th Annual Marketing Partner Forum – Client Collaboration & the New Rules of Engagement

In January 2017, Marketing Partner Forum returns to Terranea Resort in Rancho Palos Verdes, CA for a three day summit on law firm marketing and business development set against the breathtaking Southern California shoreline. Marketing Partner Forum will welcome law firm marketing partners, rainmakers, practice group heads, business development leaders and esteemed corporate counsel for …

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Law Firm Business Development: How to Stop Procrastinating

Many of my clients procrastinate doing the hard work of business development.  Time, fear, not knowing where to start or something else seems to tie them in knots and prevent action. As a law firm business development consultant and coach, part of my job is to help my coaching clients understand the underlying reason for …

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Power of Communication in Legal Marketing – The Medium Does Change the Message Part 2

Communication is important to almost everything we do–and today, we have more ways to reach out than ever before.  Lee Broekman of Organic Communication and Judith Gordon of LeadeEsQ presented at the LMA Tech1 conference in San Francisco, focusing on empowering communication by understanding the medium. In Part 1 we discussed some of the advantages …

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Power of Communication in Legal Marketing – The Medium Does Change the Message Part 1

Today’s business environment offers more methods of communication than ever before.  However, more choices does not equal clarity or effectiveness, and in some ways, with the many mediums available communicating effectively requires a thoughtful understanding of the medium being used and how to best stay on message within that medium.  Lee Broekman of Organic Communication …

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Developing a Positive Attitude about Business Development

As a busy lawyer, it’s easy to get caught up in your day-to-day office routine and consequently put attention to business development on the back burner. While this might be something to shrug off as no big deal, for many attorneys, this can lead to big issues down the road when looking to make partner …

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