Category Archives: Legal Business Development

Register for next week’s LSSO RainDance Conference – June 7 & 8

LSSO’s annual RainDance Conference is the key resource of the organization.  The two-day conference is filled with high-level interactive sessions, roundtables and lively discussions with industry thought leaders. LSSO’s RainDance Conference – Register Today! When: June 7 & 8, 2016 Where: The Mid-America Club, Chicago, IL RainDance offers less of the theory and more of …

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Attend the LSSO’s 13th Annual RainDance Conference June 7-8

LSSO’s annual RainDance Conference is the key resource of the organization.  The two-day conference is filled with high-level interactive sessions, roundtables and lively discussions with industry thought leaders. LSSO’s RainDance Conference – Register Today! When: June 7 & 8, 2016 Where: The Mid-America Club, Chicago, IL RainDance offers less of the theory and more of …

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Building a Business Development Mindset in Law Firm Associates, Junior and Income Partners

Firms continually struggle to transition associates and junior partners from the “learning to be a great attorney mindset” to being great attorneys who also actively contribute to the firm’s bottom line.  In a fragile and shrinking legal market, business development at all levels and in all practice areas starts earlier and is being monitored more …

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2016 Legal Marketing Challenges Opportunities – Jim Matsoukas [PODCAST]

Legal marketing can be a challenge, but it also comes with numerous opportunities. Jim Matsoukas from Pierce Atwood, LLC talks about a variety of marketing tactics in this podcast. Learn about what works, what doesn’t work, and how to use these tactics for your firm. John McDougall:     Hi, I’m John McDougall and welcome to the …

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Coaching Tips for Partners and CMOs

“I tried coaching that associate but it didn’t work.” “Well,” I asked, “What did you say to him?” “I told him to stop annoying the clients, but he keeps doing it.” Unfortunately, both supervising lawyers and leading a law firm are far more complicated than simply telling people what to do. When facing an environment …

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Legal Executive Institute 23rd Annual Marketing Partner Forum – January 20-22 Orlando

Join Thomson Reuters’ Legal Executive Institute this month as Marketing Partner Forum heads to Orlando for a three day summit on transformative value in law firm profitability and business development. Set against the Tuscan luxury of the Loews Portofino Bay Hotel, Marketing Partner Forum will welcome law firm marketing partners, rainmakers, practice group heads, business development leaders and …

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Ten Rainmaking Tips for Finders, Minders and Grinders

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This past week, I was speaking at an IP firm here in Chicago. The Managing Partner and I met ahead of time and discussed the group dynamics. He said, “Steve there are three types of attorneys that you’ll be presenting to today; the finders, the minders and the grinders. The finders are out there looking …

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Legal Executive Institute 23rd Annual Marketing Partner Forum – January 20-22 Orlando

Join Thomson Reuters’ Legal Executive Institute next January as Marketing Partner Forum heads to Orlando for a three day summit on transformative value in law firm profitability and business development. Set against the Tuscan luxury of the Loews Portofino Bay Hotel, Marketing Partner Forum will welcome law firm marketing partners, rainmakers, practice group heads, business development leaders and …

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Evolution of Legal PR in 2016: Three Expert Opinions

Legal public relations has undergone a transformation as significant as any other aspect of law firm marketing has experienced over the past six to eight years. The economic downturn had an effect on law firm budgets, so the industry challenged itself to come up with more creative, yet less expensive, strategies that would still allow …

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Mobile devices, wireless communication technology and internet web concept: business laptop or office notebook, tablet computer PC and modern black glossy touchscreen smartphones with colorful application interfaces isolated on white background

How to Be Better at Email Marketing

To succeed at email marketing, you need to catch prospects at the right time with the right message.  This is very difficult to do unless you automate the process. In fact, Emarketer research shows companies that connect with their customers via automated email marketing see conversion rates as high as 50%. Here are some other email marketing …

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