Category Archives: Law Office Management
Legal Marketing Association (LMA) Conference Recap: Pricing, Profitability and the Role of Legal Marketing
How do you measure success? Ask a lawyer and she may say, “By the number of hours I bill.” Ask a marketer and he may answer, “By the number of clients my firm has.” Ask an economist and he will tell you, “By how profitable we are.” As we’ve seen in recent years, a firm …
Are You Falling Down on Following Up?
Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the “sin” of omission – – the failure to follow up. We have worked with lawyers who have spent innumerable hours and thousands of dollars chasing after new clients and prospects but have largely been …
National Law Forum
