The National Law Forum

The Blog of the The National Law Review

Category Archives: Internet

3 Things You Need To Know About Penguin 3.0

Penguin is an algorithm from Google that judges the quality of links that you have pointing to your site. Inbound links, sometimes called “backlinks,” to your website are one of the factors that Google’s algorithms use to rank websites in its search results. Google uses the Penguin algorithm (or filter) to punish link profiles that …

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How to Measure Your Email Marketing Performance

Email newsletters have proven to be one of the most effective methods for attorneys to market themselves to prospects, clients and referral sources.  Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal. They have just issued their 2014 report, based on data gathered from 62,000 …

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