Brace for Impact – Final HITECH Rules Will Require Substantially More Breach Reporting

The National Law Review recently published an article, Brace for Impact – Final HITECH Rules Will Require Substantially More Breach Reporting, written by Elizabeth H. Johnson with Poyner Spruill LLP:

Poyner Spruill

 

The U.S. Department of Health and Human Services (HHS) has finally issued its omnibus HITECH Rules.  Our firm will issue a comprehensive summary of the rules shortly (sign up here), but of immediate import is the change to the breach reporting harm threshold.  The modification will make it much more difficult for covered entities and business associates to justify a decision not to notify when an incident occurs.

Under the interim rule, which remains in effect until September 23, 2013, a breach must be reported if it “poses a significant risk of financial, reputational, or other harm to the individual.” The final rule, released yesterday, eliminates that threshold and instead states:

“[A]n acquisition, access, use, or disclosure of protected health information in a manner not permitted under subpart E [the Privacy Rule] is presumed to be a breach unless the covered entity or business associate, as applicable, demonstrates that there is a low probability that the protected health information has been compromised based on a risk assessment of at least the following factors:

(i) The nature and extent of the protected health information involved, including the types of identifiers and the likelihood of re-identification;

(ii) The unauthorized person who used the protected health information or to whom the disclosure was made;

(iii) Whether the protected health information was actually acquired or viewed; and

(iv) The extent to which the risk to the protected health information has been mitigated.”
(Emphasis added).

In other words, if a use or disclosure of information is not permitted by the Privacy Rule (and is not subject to one of only three very narrow exceptions), that use or disclosure will be presumed to be a breach.  Breaches must be reported to affected individuals, HHS and, in some cases, the media.  To rebut the presumption that the incident constitutes a reportable breach, covered entities and business associates must conduct the above-described risk analysis and demonstrate that there is only a low probability the data will be compromised.  If the probability is higher, breach notification is required regardless of whether harm to the individuals affected is likely.  (Interestingly, this analysis means that if there is a low probability of compromise notice may not be required even if the potential harm is very high.)

What is the effect of this change?  First, there will be many more breaches reported resulting in even greater costs and churn than the already staggering figures published by Ponemon which reports that 96% of health care entities have experienced a breach with average annual costs of $6.5 billion since 2010.

Second, enforcement will increase.  Under the new rules, the agency is required (no discretion) to conduct compliance reviews when “a preliminary review of the facts” suggests a violation due to willful neglect.  Any reported breach that suggests willful neglect would then appear to require agency follow-up.  And it is of course free to investigate any breach reported to them.  HHS reports that it already receives an average of 19,000 notifications per year under the current, more favorable breach reporting requirements, so where will it find the time and money to engage in all these reviews?  Well, the agency’s increased fining authority, up to an annual maximum of $1.5 million per type of violation, ought to be some help.

Third, covered entities and business associates can expect to spend a lot of time performing risk analyses.  Every single incident that violates the Privacy Rule and does not fit into one of three narrow exceptions must be the subject of a risk analysis in order to defeat the presumption that it is a reportable breach.  The agency requires that those risk analyses be documented, and they must include at least the factors listed above.

So why did the agency change the reporting standard?  As it says in the rule issuance, “We recognize that some persons may have interpreted the risk of harm standard in the interim final rule as setting a much higher threshold for breach notification than we intended to set. As a result, we have clarified our position that breach notification is necessary in all situations except those in which the covered entity or business associate, as applicable, demonstrates that there is a low probability that the protected health information has been compromised. . . .”

The agency may also have changed the standard because it was criticized for having initially included a harm threshold in the rule, with critics claiming that the HITECH Act did not provide the authority to insert such a standard.  Although the new standard does, in essence, permit covered entities and business associates to engage in a risk-based analysis to determine whether notice is required, the agency takes the position that the new standard is not a “harm threshold.”  As they put it, “[W]e have removed the harm standard and modified the risk assessment to focus more objectively on the risk that the protected health information has been compromised.”  So, the agency got their way in that they will not have to receive notice of every single event that violates the Privacy Rule and they have made a passable argument to satisfy critics that the “harm threshold” was removed.

The new rules are effective March 26, 2013 with a compliance deadline of September 23, 2013.  Until then, the current breach notification rule with its “significant risk of harm” threshold is in effect.  To prepare for compliance with this new rule, covered entities and business associates need to do the following:

  • Create a risk analysis procedure to facilitate the types of analyses HHS now requires and prepare to apply it in virtually every situation where a use or disclosure of PHI violates the Privacy Rule.
  • Revisit security incident response and breach notification procedures and modify them to adjust notification standards and the need to conduct the risk analysis.
  • Revisit contracts with business associates and subcontractors to ensure that they are reporting appropriate incidents (the definition of a “breach” has now changed and may no longer be correct in your contracts, among other things).
  • If you have not already, consider strong breach mitigation, cost coverage, and indemnification provisions in those contracts.
  • Revisit your data security and breach insurance policies to evaluate coverage, or lack thereof, if applicable.
  • Consider strengthening and reissuing training.  With every Privacy Rule violation now a potentially reportable breach, it’s more important than ever to avoid mistakes by your workforce.  And if they happen anyway, during a subsequent compliance review, it will be important to be able to show that your staff was appropriately trained.
  • Update your policies to address in full these new HIPAA rules.  The rules require it, and it will improve your compliance posture if HHS does conduct a review following a reported breach.

As noted above, our firm will issue a more comprehensive summary of these new HIPAA rules in coming days.

© 2013 Poyner Spruill LLP

Privacy of Mobile Applications

The National Law Review recently featured an article, Privacy of Mobile Applications, written by Cynthia J. Larose with Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.:

MintzLogo2010_Black

 

As we continue our “new year, new look” series into important privacy issues for 2013, we boldly predict:

Regulatory Scrutiny of Data Collection and Use Practices of Mobile Apps Will Increase in 2013

Mobile apps are becoming a ubiquitous part of the everyday technology experience.  But, consumer apprehension over data collection and their personal privacy with respect to mobile applications has been growing.   And as consumer apprehension grows, so does regulatory scrutiny.  In 2012, the Federal Trade Commission (FTC) offered guidance to mobile app developers to “get privacy right from the start.”    At the end of 2012, the California Attorney General’s office brought its first privacy complaint against Delta Airlines, Inc., alleging that Delta’s mobile app “Fly Delta” failed to have a conspicuously posted privacy policy in violation of California’s Online Privacy Protection Act.  And also in December, SpongeBob Square Pants found himself in the middle of a complaint filed at the FTC by a privacy advocacy group alleging that the mobile game SpongeBob Diner Dash collected personal information about children without obtaining parental consent.

In 2013, we expect to see new regulatory investigations into privacy practices of mobile applications.   Delta was just one of 100 recipients of notices of non-compliance from the California AG’s office and the first to be the subject of a complaint.  Expect to see more of these filed early in this year as the AG’s office plows through responses from the lucky notice recipients.   Also, we can expect to hear more from the FTC on mobile app disclosure of data collection and use practices and perhaps some enforcement actions against the most blatant offenders.

Recommendation for action in 2013:  Take a good look at your mobile app and its privacy policy.   If you have simply ported your website privacy policy over to your mobile app – take another look.  How is the policy displayed to the end user?  How does the user “accept” its terms?  Is this consistent with existing law, such as California, and does it follow the FTC guidelines?  

©1994-2013 Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Privacy Policies Now a Must for Mobile Apps

The National Law Review recently published an article, Privacy Policies Now a Must for Mobile Apps, written by Tanya L. CurtisLeonard A. Ferber, and Doron S. Goldstein of Katten Muchin Rosenman LLP:

Katten Muchin

 

California has long been a leader in privacy legislation. That position was strengthened recently when the California Attorney General filed a first-of-its-kind lawsuit against a company for its failure to include a privacy policy with a smartphone application. The lawsuit, filed on December 6 against Delta Airlines, alleges that the airline violated California law requiring online services to “conspicuously post its privacy policy” by failing to include such a policy with its “Fly Delta” mobile application. This action by the state of California has broad implications to anyone developing or distributing mobile apps.

Background

In 2004, California enacted the California Online Privacy Protection Act (CalOPPA)requiring commercial operators of websites and online services to conspicuously post detailed privacy policies to enable consumers to understand what personal information is collected by a website and the categories of third parties with which operators share that information. CalOPPA provides that “an operator shall be in violation of this [posting requirement] only if the operator fails to post its policy within 30 days after being notified of noncompliance,” and if the violation is made either (a) knowingly and willingly or (b) negligently and materially. In the case of an online service, “conspicuously posting” a privacy policy requires that the policy be “reasonably accessible…for consumers of the online service.”

While CalOPPA does not define an “online service” or specifically mention “mobile” or “smartphone” applications, the California Attorney General considers any service available over the internet or that connects to the internet, including mobile apps, to be an “online service.” In light of this interpretation, in 2011 the Attorney General’s office contacted the six leading operators of mobile application platforms in an attempt to improve mobile app compliance with CalOPPA. In February 2012, the Attorney General reached an agreement with these companies on a set of principles designed to ensure that mobile apps include a conspicuously posted privacy policy where applicable law so requires (such as in California), and that the policy appear in a consistent location on the app download screen.

Delta markets its Fly Delta mobile app though various online “app stores.” Among other things, the Fly Delta app allows customers to check in to flights, rebook cancelled flights and pay for checked baggage. Delta has a website that includes a privacy policy, but that policy did not mention the Fly Delta app or the types of information collected from the app.

The Case

In October, the California Attorney General’s office sent letters to a number of mobile application makers, including Delta, that did not have a privacy policy reasonably accessible to app users, giving them 30 days to respond or make their privacy policies accessible in their apps. Delta either forgot about or ignored the letter, and the Attorney General filed suit.

The complaint stated that the Fly Delta application did not have a privacy policy within the application itself or in the app stores from which the application could be downloaded. The complaint also noted that, while Delta’s website has a privacy policy, the policy does not mention the Fly Delta app or the personal information collected by the app, and is not reasonably accessible to consumers who download the app. Since Delta failed to respond to the October letter, the Attorney General charged the airline with violating California law by knowingly and willfully, or negligently and materially, failing to comply with CalOPPA. And, in a separate charge under a provision of CalOPPA not requiring 30 days’ notice of noncompliance, the Attorney General alleged that Delta failed to comply with the privacy policy posted on its own website, in that the Fly Delta app does not comply with that policy. The complaint asks for damages of $2,500 for each violation, presumably for each download.

What You Need to Know

While California is currently unique in applying its privacy law to mobile applications, many states look to California, as a leader in this area, for guidance. CalOPPA applies to any “operator of a commercial website or online service that collects personally identifiable information through the Internet about individual consumers residing in California who use or visit its commercial website or online service…” In light of California’s large population, the practical effect of CalOPPA is that an overwhelming number of online businesses (including mobile app developers) must comply with it.

It is now clear that virtually all mobile or smartphone app makers, as well as companies that use smartphone apps as part of their “mobile strategy,” must make privacy policies accessible to app users. The actions of the California Attorney General also make it clear that there is a cost to noncompliance. Such accessibility can be achieved either by including the privacy policy within the app itself or by creating an icon or text link to a readable version of the privacy policy, which may be part of a company’s or developer’s overall web privacy policy.

©2012 Katten Muchin Rosenman LLP

‘Get-Rich-Quick’ Systems Penalized by FTC to Tune of $478 Million

As part of the Federal Trade Commission’s ongoing efforts to shut down scams that target financially vulnerable consumers, a U.S. district judge has issued a $478 million judgment at the request of the FTC against the marketers of three get-rich-quick systems that the agency says are used for deceiving consumers. The order is the largest litigated judgment ever obtained by the FTC.

The judgment was awarded against companies and individuals who marketed the schemes, titled “John Beck’s Free & Clear Real Estate System,” “John Alexander’s Real Estate Riches in 14 Days,” and “Jeff Paul’s Shortcuts to Internet Millions.”

Nearly a million consumers paid $39.95 for one of these “get-rich-quick” systems, and some consumers purchased personal coaching services, which cost up to $14,995. According to the FTC complaint filed in June 2009, one system was marketed to consumers with the promise that consumers could “quickly and easily earn substantial amounts of money by purchasing homes at tax sales in their area ‘free and clear’ for just ‘pennies on the dollar’ and then turning around and selling these homes for full market value or renting them out for profit.”

The FTC said that nearly all the consumers that bought the systems lost money.

The FTC’s suit alleged violations of the Federal Trade Commission Act, based on the defendants’ representations in connection with the advertising, marketing, promoting and sale of the systems. The FTC also alleged that the defendants’ violated the Telemarketing Sales Rule through their marketing to consumers.

Two of the individual defendants, Douglas Gravnik and Gary Hewitt, were held jointly and severally liable for the monetary part of the judgment. The judge also imposed a lifetime ban from infomercial products and telemarketing against Gravnik and Hewitt. Gravnik and Hewitt indicated that they are likely to appeal the order to the extent it imposes a lifetime ban. A third individual, John Beck, is responsible for $113.5 million of the judgment.

In its case, the FTC filed 30 consumer declarations detailing consumers’ experiences with the defendants’ products. The defendants objected to many of these declarations on various grounds, including hearsay, relevance, and the best evidence rule among other objections, but these objections were all overruled.

The defendants also objected to the use of a survey by the FTC that showed that less than 0.2 percent of consumers who purchased the defendants’ system made any profits and only 1.9 percent of consumers who purchased coaching material made any revenue. The defendants moved to exclude all evidence relating to the survey on the ground that the pre-notification letter “poisoned the well in such a way as to invalidate whatever survey finding the FTC obtained” and argued that the manner in which the survey was conducted rendered the results unreliable. The court found that the survey was performed under accepted principles used by experts in the field and was admissible.

The court granted summary judgment for the FTC , finding that the defendants made material misrepresentations that were either false or unsubstantiated. The court pointed out that the materials provided by the defendants to consumers taught consumers how to purchase tax liens and certificates, but these purchasers do not obtain title to the property and thus were not “purchasing” the homes as the advertising materials stated.

The court also granted summary judgment on the Telemarketing Sales Rule allegations. The basis of the defendants’ argument was that the violations were isolated and should not be the basis for liability. The court found that there was no dispute that the defendants’ telemarketers repeatedly initiated calls to consumers who asked the defendants not to contact them. The FTC also produced “overwhelming” evidence that the defendants lacked a meaningful compliance program or any written procedures in place to comply with the regulations.

Jeffrey Klurfeld, director of the FTC’s Western Region, stated in a press release that “This huge judgment serves notice to anyone thinking of using phony get-rich-quick schemes to defraud consumers. The FTC will come after you if you violate the law.”

In this case, the FTC had already completed its surveys when it went to court. Trial judges will often be very impressed with FTC surveys and will grant judgment to the agency in nearly every case. Therefore, it is critical that a company that is being targeted by the FTC obtain counsel at the earliest possible stage, before the agency files anything in court. Counsel should be ready to vigorously defend the client’s marketing practices with techniques such as the use of countersurveys and customer testimonials and expert testimony, before the FTC files in court.

© 2012 Ifrah PLLC

Cyber Attacks Hit Major Banks. Is Your Business Next?

Roy E. Hadley, Jr. and Joan L. Long of Barnes & Thornburg LLP recently had an article regarding Cyber Attacks published in The National Law Review:

Over the past week, several websites belonging to some of the largest banks in the country have been hacked in what experts are calling one of the “biggest cyber attacks they’ve ever seen.” As this CNN Money article points out, the websites “have all suffered day-long slowdowns and been sporadically unreachable for many customers.”

According to security experts, the “denial of service” attacks, which began on Sept. 19, are the largest ever recorded.

For all businesses, denial of service attacks are a growing and more menacing threat.  Your customers can’t access your website and can’t buy your goods and services. This can be catastrophic to your company. So the question remains: What have you done to protect your business?

The CNN Money article can be read in its entirety clicking on the link below.

CNN Money – “Major banks hit with biggest cyberattacks in history

© 2012 BARNES & THORNBURG LLP

Apple Shareholders Request Information From Board on Privacy/Security Risk

The National Law Review recently published an article, Apple Shareholders Request Information From Board on Privacy/Security Risk, by Amy Malone of Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.:

 

This week, Apple shareholders requested that its Board of Directors publish a report explaining how the board oversees privacy and data security risks.  The proposal, which is available here, was prompted by concern that recent issues such as the unauthorized access to iPhone users’ address books and the release of one million Unique Device IDs could place the company’s growth opportunities at risk.

The shareholder proposal references a recent study conducted by Carnegie Mellon University’s Cylab that made various recommendations to boards including, annual reviews of privacy and security programs to gage effectiveness and identify gaps and requiring regular privacy and security reports from management.   The interest in privacy and security as risk management issues at both the shareholder and board level is increasing. A recent study conducted by Corporate Board Member & FTI Consulting, Inc. surveyed 11,340 corporate directors and 1,957 general counsel regarding legal risks on their radar.  For the first time in the 12 years since the study has been conducted, data security was noted as the most prevalent concern among both directors (48 percent) and general counsel (55 percent). This level of concern has almost doubled in the last four years. For instance, in 2008, only 25 percent of directors and 23 percent of general counsel identified data security as an area of great concern.  Moreover, 33 percent of general counsel surveyed believe their board is not effective at managing cyber risk. This is one of the lowest ratings among the 13 risk management areas surveyed.

When asked whether their company had a plan in place to manage a data breach should one occur, only 42 percent of directors said their company had a formal Incident Response Plan. Twenty-seven percent responded that their company had no such plan and 31 percent were uncertain.  Despite acknowledging such unpreparedness, 77 percent of directors and general counsel still believe their company is prepared to handle a data breach. There is a serious concern, however, given the disconnect between having written response plans and the perception of preparedness.   Apple shareholders are recognizing that disconnect and apparently want to ensure that its Board has adequately addressed it.  The proposal will be voted on at Apple’s 2013 Annual Meeting.

©1994-2012 Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Consumer Financial Services Basics – ABA Conference

The National Law Review is pleased to bring you information regarding the upcoming Consumer Financial Services Basics Conference sponsored by the ABA:

When

October 08 – 09, 2012

Where

American University

Washington College of Law

Washington, DC

Program Description

Facing the most comprehensive revision of federal consumer financial services (CFS) law in 75 years, even experienced consumer finance lawyers might feel it is time to get back in the classroom. This live meeting is designed to expose practitioners to key areas of consumer financial services law, whether you need a primer or a refresher.It is time to take a step back and think through some of these complex issues with a faculty that combines decades of practical experience with law school analysis. The classroom approach is used to review the background, assess the current policy factors, step into the shoes of regulators, and develop an approach that can be used to interpret and evaluate the scores of laws and regulations that affect your clients.Program FocusThis program will explain each of the major sources of regulation of consumer financial products in the context of the regulatory techniques and policies that are the common threads in a complex pattern, including:

  • Price regulation and federal preemption of state price limitations
  • Truth in lending and disclosure requirements
  • Marketing, advertising and unfair or deceptive conduct
  • Account servicing and collections
  • Regulating the “fairness” of financial institution conduct
  • Data security, fraud prevention and identity protection
  • Consumer reporting: FCRA & FACT Act
  • Fair lending and fair access to financial services
  • Remedies: regulators and private plaintiffs
  • Regulatory and legislative priorities for 2012 and beyond

Who Should Attend…The learning curve for private practitioners, in-house lawyers and government attorneys to understand the basics and changes to CFS law is very steep. This program is a great way to jump up that curve for:

  • Private practitioners with 1-10 years of experience who focus on CFS products or providers
  • In-house counsel at financial institutions and non-bank lenders
  • Government attorneys, in financial practices regulatory agencies
  • Compliance officers (who may be, but need not be, attorneys)

Consumer Financial Services Basics – ABA Conference

The National Law Review is pleased to bring you information regarding the upcoming Consumer Financial Services Basics Conference sponsored by the ABA:

When

October 08 – 09, 2012

Where

American University

Washington College of Law

Washington, DC

Program Description

Facing the most comprehensive revision of federal consumer financial services (CFS) law in 75 years, even experienced consumer finance lawyers might feel it is time to get back in the classroom. This live meeting is designed to expose practitioners to key areas of consumer financial services law, whether you need a primer or a refresher.It is time to take a step back and think through some of these complex issues with a faculty that combines decades of practical experience with law school analysis. The classroom approach is used to review the background, assess the current policy factors, step into the shoes of regulators, and develop an approach that can be used to interpret and evaluate the scores of laws and regulations that affect your clients.Program FocusThis program will explain each of the major sources of regulation of consumer financial products in the context of the regulatory techniques and policies that are the common threads in a complex pattern, including:

  • Price regulation and federal preemption of state price limitations
  • Truth in lending and disclosure requirements
  • Marketing, advertising and unfair or deceptive conduct
  • Account servicing and collections
  • Regulating the “fairness” of financial institution conduct
  • Data security, fraud prevention and identity protection
  • Consumer reporting: FCRA & FACT Act
  • Fair lending and fair access to financial services
  • Remedies: regulators and private plaintiffs
  • Regulatory and legislative priorities for 2012 and beyond

Who Should Attend…The learning curve for private practitioners, in-house lawyers and government attorneys to understand the basics and changes to CFS law is very steep. This program is a great way to jump up that curve for:

  • Private practitioners with 1-10 years of experience who focus on CFS products or providers
  • In-house counsel at financial institutions and non-bank lenders
  • Government attorneys, in financial practices regulatory agencies
  • Compliance officers (who may be, but need not be, attorneys)

Consumer Financial Services Basics – ABA Conference

The National Law Review is pleased to bring you information regarding the upcoming Consumer Financial Services Basics Conference sponsored by the ABA:

When

October 08 – 09, 2012

Where

American University

Washington College of Law

Washington, DC

Program Description

Facing the most comprehensive revision of federal consumer financial services (CFS) law in 75 years, even experienced consumer finance lawyers might feel it is time to get back in the classroom. This live meeting is designed to expose practitioners to key areas of consumer financial services law, whether you need a primer or a refresher.It is time to take a step back and think through some of these complex issues with a faculty that combines decades of practical experience with law school analysis. The classroom approach is used to review the background, assess the current policy factors, step into the shoes of regulators, and develop an approach that can be used to interpret and evaluate the scores of laws and regulations that affect your clients.Program FocusThis program will explain each of the major sources of regulation of consumer financial products in the context of the regulatory techniques and policies that are the common threads in a complex pattern, including:

  • Price regulation and federal preemption of state price limitations
  • Truth in lending and disclosure requirements
  • Marketing, advertising and unfair or deceptive conduct
  • Account servicing and collections
  • Regulating the “fairness” of financial institution conduct
  • Data security, fraud prevention and identity protection
  • Consumer reporting: FCRA & FACT Act
  • Fair lending and fair access to financial services
  • Remedies: regulators and private plaintiffs
  • Regulatory and legislative priorities for 2012 and beyond

Who Should Attend…The learning curve for private practitioners, in-house lawyers and government attorneys to understand the basics and changes to CFS law is very steep. This program is a great way to jump up that curve for:

  • Private practitioners with 1-10 years of experience who focus on CFS products or providers
  • In-house counsel at financial institutions and non-bank lenders
  • Government attorneys, in financial practices regulatory agencies
  • Compliance officers (who may be, but need not be, attorneys)

AntiSec Hackers Strike Again

An article by Cynthia J. Larose of Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. regarding AntiSec Hackers was recently published in The National Law Review:

 

AntiSec – the hacker group that is the “merger” of Anonymous and Lulzsec – claims to have obtained the unique device identifiers (UDIDs) from 12 million Apple iPhone and iPad users by breaching an FBI computer, and have published more than 1 million of them.

Details of the hack can be found at ZdNet , Slateand The Washington Post.According to the hackers, the alleged hack was intended to publicize the existence of some kind of secret FBI tracking project, also raising an embarrassing question of security for the FBI.

If you want to check whether your Apple UDID was in the compromised file, The NextWeb has developed a nifty quick check tool that you can see here.

©1994-2012 Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.