The National Law Forum

The Blog of the The National Law Review

Category Archives: Consumer Protection

Online Behavioral Advertising: Industry Guides Require Real Time Notice When Data Are Collected or Used for Personalized Ads

WHAT’S COVERED? Online behavioral advertising (OBA) has become a very common tool for commercial websites. OBA can be defined as follows: the collection of data online from a particular computer or device regarding web viewing behaviors over time and across Web sites for the purpose of using such data to predict preferences or interests and to deliver …

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California To Expand Its Data Breach Notification Rules

California has broadened its data breach notification statutes in response to the increasing number of large data breaches of customer information.  AB 1710, which Governor Jerry Brown signed into law, amends California’s Data Breach Notification Law to (1) ban the sale, advertising for sale or offering for sale of social security numbers, (2) extend the …

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