The National Law Forum

The Blog of the The National Law Review

Category Archives: Client Retention

Build Better Relationships in 2014

  While social media, mobile advertising, content creation and blogs are important in your new year’s marketing efforts, building strong relationships with clients and potential clients is still your most important marketing tactic. Don’t neglect this foundation of your marketing efforts. Make relationship building an integral part of your 2014 marketing plan. How do you …

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What Every Attorney Should Know About Their Client Database

Do you, as a lawyer, have a client database? Do you have a program (any program) that keeps their names, addresses, and phone numbers on file? If you do, fantastic! If not, you should. Creating (and constantly updating) a database is integral to retaining clients. For every person that you meet with, or even contacts you, you …

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Bedside Manner: The Key to Landing and Retaining Clients

Practicing law is very much a client-centric business and providing exceptional service is pivotal to a successful practice. Are you providing the service that your clients expect? Survey after survey will tell you that the #1 reason why clients fire attorneys is “lack of responsiveness” or in general an overall lack of customer service. Correspondingly, …

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Need Ideas for Your Legal Blog? Here’s a Bunch

If there is one thing I hear over and over again from attorneys when it comes to blogging, it’s this:   “What do I blog about?” The reason to have a blog is to establish your authority as an expert in your field of practice. You must keep your target market in mind at all times when …

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10 Free Keyword Research Tools + How to Use Them [INFOGRAPHIC]

An old friend – Google’s free Adwords Keyword tool – has gone off the grid for good, leaving in its place the new Keyword Planner. The Planner is a little more detailed, but still fairly easy to use and still free. A recent post at the GroTraffic.com blog had a list of 10 free keyword research tools you …

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