Category Archives: Client Retention

Build Better Relationships in 2014

  While social media, mobile advertising, content creation and blogs are important in your new year’s marketing efforts, building strong relationships with clients and potential clients is still your most important marketing tactic. Don’t neglect this foundation of your marketing efforts. Make relationship building an integral part of your 2014 marketing plan. How do you …

Read more »

What Every Attorney Should Know About Their Client Database

Do you, as a lawyer, have a client database? Do you have a program (any program) that keeps their names, addresses, and phone numbers on file? If you do, fantastic! If not, you should. Creating (and constantly updating) a database is integral to retaining clients. For every person that you meet with, or even contacts you, you …

Read more »

Bedside Manner: The Key to Landing and Retaining Clients

Practicing law is very much a client-centric business and providing exceptional service is pivotal to a successful practice. Are you providing the service that your clients expect? Survey after survey will tell you that the #1 reason why clients fire attorneys is “lack of responsiveness” or in general an overall lack of customer service. Correspondingly, …

Read more »

Need Ideas for Your Legal Blog? Here's a Bunch

If there is one thing I hear over and over again from attorneys when it comes to blogging, it’s this:   “What do I blog about?” The reason to have a blog is to establish your authority as an expert in your field of practice. You must keep your target market in mind at all times when …

Read more »

10 Free Keyword Research Tools + How to Use Them [INFOGRAPHIC]

An old friend – Google’s free Adwords Keyword tool – has gone off the grid for good, leaving in its place the new Keyword Planner. The Planner is a little more detailed, but still fairly easy to use and still free. A recent post at the GroTraffic.com blog had a list of 10 free keyword research tools you …

Read more »

12 Tips to Increase Referrals & Revenues With Email Marketing

Despite all the focus these days on social media, email marketing still remains the most effective way to reach prospects, remind clients, and reconnect with referral sources. According to the latest Pew Internet & American Life Project Report, email remains the top use of the Internet across all age groups. Far too few law firms …

Read more »

Promising #1 Rankings is Unacceptable for Legal Online Marketing Vendors

Every reputable search marketer will tell you that a Web vendor promising number one rankings is blowing smoke. Google’s Matt Cutts warned about vendors that promise number one rankings as far back as 2008, then again in 2012.  Despite these voices, many companies still guarantee number one search engine spots – which raises the question: “Is promising number one rankings …

Read more »

Potential Clients Only Care About 3 Things. Here They Are.

When it comes to doing business with an attorney, prospects only care about 3 things: The Benefits they receive because of your services The Value they perceive a relationship with you will bring The Results they achieve from your service If you’re an estate planning attorney, don’t sell estate plans.  If you’re a divorce attorney, …

Read more »

6 Reasons Why Video Belongs In Your Legal Marketing Mix

Here’s a statistic that is hard to wrap your head around: more than 4 billion videos are viewed on YouTube every day. YouTube also says that more than 6 billion hours are watched each month – one hour for every person on Earth. Video is a great way for attorneys to connect with prospects on your law firm website and …

Read more »

What Social Media Users Like to Share

A new study out from market research firm Ipsos reveals that 70% of Internet users have shared content on social media sites in the past month. So why is this important? One of the main reasons attorneys participate in social media is for lead generation, and having your posts shared with others boosts the popularity of that …

Read more »