The Legal Marketing Association Annual conference has officially come to a close! Thanks to LMA and American Conference Institute for all the hard work they put into making the conference a success! See below for the National Law Review‘s Twitter recap of the afternoon sessions. See you in NOLA next year!
How to Make a Splash in Foreign Markets: The Do’s and Don’ts of New Market Entry That Every Marketer Should Know
Paul Jaffa @MyddletonComms “firms often don’t bother to translate marketing material into local language” #lma17 pic.twitter.com/8UvZoN76c1
— Lloyd Pearson (@lloydtpearson) March 29, 2017
#1 reason US firms fail in foreign markets is lack of patience (esp. in Asia). #LMA17
— Traci Stuart (@tstuart) March 29, 2017
Idan Nishlis @Nishlis “in Israel law firms use Facebook for most of their announcements and updates” #israel #legalmarketing #lma17
— Lloyd Pearson (@lloydtpearson) March 29, 2017
In Israel, the primary source of referrals is lawyers/law firms not in-house lawyers. @Nishlis #foreignmarkets #LMA17
— Traci Stuart (@tstuart) March 29, 2017
“For law firms, Japanese clients are the jewel in the crown in Asia – loyal, pay on time, well behaved” Lara Quie @DuaneMorrisLLP #lma17
— Lloyd Pearson (@lloydtpearson) March 29, 2017
Directories more important among Asian GCs and in emerging markets than in US, say #foreigndirectories panel #lma17
— Lloyd Pearson (@lloydtpearson) March 29, 2017
Golilocks and the Three Career Paths
Make an effective case for a good raise by tying your position into revenue growth @TrishLilley1 3 Career Paths #LMA17
— Laura Powers (@LPPowers) March 29, 2017
Hmmm which career path shall I choose… #LMA17 pic.twitter.com/QogEaRqp8T
— Sarah Ann (@SarahAnnRyan2) March 29, 2017
Diplomacy important in career growth, also honor your gut feelings @JimJarrell @TrishLilley1 3 Career Paths #LMA17
— Laura Powers (@LPPowers) March 29, 2017
#LMA17 Goldilocks session. HI LARIOUS!! I have been part of these very conversations, or heard them happen. Perfectly cast vignettes!
— KimbarelyR (@Kimberly_4030) March 29, 2017
Goldilocks & the Three Career Paths – Such a refreshing session. Thanks for sharing your experiences and for being so transparent #Lma17
— Serah Lefler (@Ssuperchick) March 29, 2017
Love for my co-presenters @TrishLilley1 and @KearMulCorn. We had a great program today at #LMA17. Now I’m going to go succumb to the plague. pic.twitter.com/uKXNAg0Yvf
— Jim Jarrell (@JimJarrell) March 29, 2017
Strategy, Pricing, and Good Fortune: The Art and Craft of Buying and Selling
Great list to have one place about what #lawfirm clients look for @mjwahlquist & E Meltzer @lanepowell #lma17 @LMAintl pic.twitter.com/K76IiMd8YA
— National Law Review (@natlawreview) March 29, 2017
Q: “What is the right price for firms to charge for photcopies?” A: “Zero” [From the GC of @PayPal] #lma17 pic.twitter.com/575WgMHlkR
— Nancy Myrland (@NancyMyrland) March 29, 2017
The MBA Mindset: Strategy, Marketing and Metrics
Figure out the why and the how before you implement change – The MBA Mindset #LMA17 #changemanagement
— Ali Abel (@A2_AliAbel) March 29, 2017
#ChangeManagement starts with “why”. You have to understand the problem before you take action. Helena Lawrence of @Orrick #lma17 pic.twitter.com/lUXNihOsuX
— National Law Review (@natlawreview) March 29, 2017
MBA Mindset – everyone’s experiencing change…breakdown sometimes occur in #4! #LMA17 pic.twitter.com/CFqNBlzTlv
— Megan McKeon (@meganmckeon) March 29, 2017
Two things that make great leaders: competitive drive and love for lifelong learning. @Orrick #lma17 #leadership @LMAintl pic.twitter.com/7ANM5lze1C
— Nicole Minnis (@NicoleAngelineC) March 29, 2017
“Change is everywhere in #LegalMarketing!” @HelenaLawrence of @Orrick #LMA17 #LMA2017 pic.twitter.com/qsJ4Wx9qGJ
— Erika Galarneau (@erikagalarneau) March 29, 2017
Decision making should not be democracy or dictatorship. Follow RAPID framework: recommend, agree, perform, input, decide. #LMA17
— Kathryn Whitaker (@KBWhit) March 29, 2017
Don’t set yourself up to be perfect all the time, because you WILL fail. Demand a lot from your team but never demand perfection #LMA17
— Alex Schenk (@awschenk) March 29, 2017
Speaking in a leader’s voice demands trust. If you don’t trust a person, why would you follow them? Ellen Musante on the #MBAMindset #LMA17
— Alex Schenk (@awschenk) March 29, 2017
Mergers and Integration and Laterals, Oh My!
The success rate of laterals in a law firm is less than 30%. How do we fix that? How do we work with laterals to up this percentage? #LMA17
— Meghan Granito (@meggranito) March 29, 2017
When merging, find a client who is excited about the news. Use a quote from them in the press release, etc. It means something! #LMA17
— Meghan Granito (@meggranito) March 29, 2017
Building Client Trust and Loyalty with Engaging Legal Content
Someone else is using the Funnel Method here at #LMA17 @HighQ @BenWightwick. #NotJustDepositions pic.twitter.com/5LZRlwmIZe
— N.I.T.A. (@NITACentral) March 29, 2017
Bring together the variety of your business services and solutions to create an experience- @BenWightwick #LMA17 #legalcontent pic.twitter.com/I9bwRwPCWt
— LMA Northeast Region (@LMANortheast) March 29, 2017
A Well-oiled Machine: How Marketing Automation Improves Internal and External Marketing Operations
If your aren’t using big data you’re big trouble @claytondodds – Clayton should be from Texas! #lma17 @LmaIntl
— Jennifer B. Schaller (@JeniSchaller) March 29, 2017
@claytondodds of @LMAwest is on fire – talking marketing automation at #LMA17
— Traci Stuart (@tstuart) March 29, 2017
Big Idea #4 from @claytondodds at #LMA17: Tags are the lifeblood of organized data, and key to lifestyle & nurture marketing! #LMAMKT
— Nicholas Hampton (@nwhampton) March 29, 2017
Very cool #legaltech interactive presentation @claytondodds #lma17 @LMAintl pic.twitter.com/wojbYz7xcn
— National Law Review (@natlawreview) March 29, 2017
The sophistication of your client feedback process should align w/client’s investment (dinner vs. email survey) @claytondodds #lma17
— Laura Powers (@LPPowers) March 29, 2017
Marketing automation can gather data for law firms on the level of interest of prospects. Graphic: @claytondodds #LMA17 pic.twitter.com/lkplWjQAr4
— LISI (@legalisi) March 29, 2017
#legalmarketing tasks best suited for #AUTOMATION @claytondodds #lma17 @LMAintl pic.twitter.com/XwayT3mJD1
— National Law Review (@natlawreview) March 29, 2017
The Legal Marketer as an Agent of Consequential Change: The Science and Art
Legal marketer as an agent of consequential change w @ericfletcher #lma17 #changeagent pic.twitter.com/jGyUGU6EAU
— National Law Review (@natlawreview) March 29, 2017
Consequential change requires a different view of time. #LMA17
— Megan McKeon (@meganmckeon) March 29, 2017
When we insist on using our own jargon, we are saying: “This is about us, not about solving your problems.” @ericfletcher #LMA17
— National Law Review (@natlawreview) March 29, 2017
Creating a Firm-wide Marketing and Business Development Budget Process to Improve Influence, Accountability and Collaboration
@cgary1 discussing Law Firm Budgeting incorporating accountability, collaboration, and flexibility! #lma17 pic.twitter.com/qnlF6ioxuk
— Eric Wood (@ewood262) March 29, 2017
“To develop a firm budget, first ask what other firms are doing” Clinton Gary of @agglaw #LMA17 – https://t.co/P74VPhj7PB pic.twitter.com/Yy2RUDl1NF
— Erika Galarneau (@erikagalarneau) March 29, 2017
AGG’s approach was to give 75% of the marketing budget to things “one step from client” – helps with explanations and fairness! #LMA17
— Meghan Granito (@meggranito) March 29, 2017
“To develop a firm budget, first ask what other firms are doing” Clinton Gary of @agglaw #LMA17 – https://t.co/P74VPhj7PB pic.twitter.com/Yy2RUDl1NF
— Erika Galarneau (@erikagalarneau) March 29, 2017
The “secret sauce” is that you are using the #budgeting process to make a business development plan. Clinton Gary on Budgets #LMA17
— Alex Schenk (@awschenk) March 29, 2017
How to Build a Thought Leadership Program
As a marketer you should get thought leadership out in front of as many people as possible! #LMA17
— Eilene Spear (@EileneSpear) March 29, 2017
@AllenOvery does a terrific job with thought leadership. One of few firms to approach what the McKinseys are doing. Kudos! #LMA17
— Joe Calve (@JoeCalve) March 29, 2017
A 10-point plan for achieving thought leadership. By @good2bsocial #LMA17 pic.twitter.com/eJSUY0ZF64
— LISI (@legalisi) March 29, 2017
Building thought leadership isn’t automatic. It’s about having something compelling to say and having an opinion. #LMA17
— Nick Ludwig (@naludwig) March 29, 2017
That’s how we roll…@LMAintl #LMA17 https://t.co/UcvFfjF9yz
— National Law Review (@natlawreview) March 29, 2017
#LMA17 Thought Leadership for Lawyers: 10 Tips on How to Build Your Personal Brand https://t.co/4f5d7Sb9RW @guylaw1313
— Good2bSocial (@good2bsocial) March 29, 2017
To write powerful thought leadership; you need to understand what your target audience cares about. #lma17
— Eilene Spear (@EileneSpear) March 29, 2017
What’s the recipe for #thoughtleadership?
Experience ? + knowledge ?+ passion ❤ #LMA17 pic.twitter.com/9UG87xRbqB
— Ellisa Cruz (@ellisacruz) March 29, 2017
True #thoughtleaders are passionate; they educate others, clients, prospects, colleagues, & the biz world. They keep learning, too. #LMA17
— bonita_ac (@bonitac_1031) March 29, 2017
PR that Drives BD – Partnering with Media Relations to Complement Business Development
Third-party endorsements such as rankings and awards can show a return on investment says @proventuslegal #lma17 #legalPR session pic.twitter.com/ugTriIRMPl
— Lloyd Pearson (@lloydtpearson) March 29, 2017
Converting a Kansas City M&A lawyer to craft brewer specialist @proventuslegal @micahuram #renaudcook #legalPR #legalmarketing #lma17 pic.twitter.com/Nwx92NhmdP
— Lloyd Pearson (@lloydtpearson) March 29, 2017
Empower your Team, Transform Perception and Drive Change for Your Department
In alumni newsletter highlight at least 1 alumni who is a #lawfirm client = creating champions @arentfox #lma17 @LMAintl pic.twitter.com/XZyxyxPIMj
— National Law Review (@natlawreview) March 29, 2017
Engagement with other departments must be better than we need x. What is the why? What is the big picture? #LMA17 pic.twitter.com/3wHEloxcHG
— Megan McKeon (@meganmckeon) March 29, 2017
#lmamidatl #lmadc Liz Gooch speaks about empowerment, transformation, and driving change #lma17 pic.twitter.com/9yZg6X5suu
— Helena Lawrence (@HelenaLawrence) March 29, 2017
Road map for #legalmarketing dept change process & incl other #lawfirm depts @arentfox #lma17 @LMAintl pic.twitter.com/80vVDK32yz
— National Law Review (@natlawreview) March 29, 2017
Banish administrative silos and create partnerships across admin depts to empower teams and drive change. #LMA17
— Megan McKeon (@meganmckeon) March 29, 2017
Conference Recap
Takeaway from #LMA17: everything is irrelevant until you have a clear understanding of your brand.
— Nick Ludwig (@naludwig) March 29, 2017
Post conference wrap up proves value, people of all levels and duties from all sizes of firms rave about content and sessions! Kudos #lma17
— Eric Wood (@ewood262) March 29, 2017
Conference Wrap up session. Sharing takeaways from the conference. #LMA17 – https://t.co/WaodrOPXPj pic.twitter.com/ztiQB0yXRI
— Angela H. Byrd (@AngelaMsEsq) March 30, 2017
#lma17 is coming to a close. Thank you everyone for your hard work! What a great experience! #lmamidatl pic.twitter.com/2dB2YPxjrB
— Helena Lawrence (@HelenaLawrence) March 30, 2017
Major kudos to @LMAintl and ACI staff for all the work they did to make #LMA17 such a success. Invaluable teammates! We appreciate you.
— Kathryn Whitaker (@KBWhit) March 30, 2017
