Check out the National Law Review Twitter recap of the morning session at the Legal Marketing Association Annual conference. Click here for Twitter coverage of the Keynote Address from Zoë Chance of Yale School of Management.
Welcome and Opening Remarks
Betsi Roach, Executive Marketing Association
Jill S. Weber, Stinson Leonard Street LLP
Executive Director @betsiroach and President @jsweber welcome attendees to #LMA17! pic.twitter.com/VbBXXUwTeo
— Kathryn Whitaker (@KBWhit) March 28, 2017
Paul S. Grabowski, Bracewell LLP
Cynthia P. Voth, Miller Nash Graham & Dunn LLP
Thank you Cynthia and Paul + 2017 #LMA17 planning committee! pic.twitter.com/XY5ehroiaJ
— Great Jakes (@GreatJakes) March 28, 2017
Keynote Presentation – See Our Full Recap of Zoë Chance’s Talk
From Mad Men to Math Men – Why the Rise of Digital Makes Data the New Imperative
Jeff J. Berardi, K&L Gates LLP
Erin Meszaros, Eversheds Sutherland (US) LLP
David Brady, VutureGroup
“Why the rise of digital makes data the new imperative” #LMA17 https://t.co/1zAlLWNGfZ
— Laura Toledo (@lalaland999) March 28, 2017
Analytics is the future of marketing. #LMA17 @DavidBrady01 of @Vuture pic.twitter.com/pjmWS9cVBT
— National Law Review (@natlawreview) March 28, 2017
The 5 step marketer’s guide to taming your data #LMA17 #marketing #data pic.twitter.com/BO8auqiX2y
— Vuture (@Vuture) March 28, 2017
“85% of CMOs struggle to effectively access and utilize data in a meaningful way” David Brady of @Vuture #Analytics #LMA17
— Erika Galarneau (@erikagalarneau) March 28, 2017
According to @erinmeszaros, you don’t need to be a math whiz to understand, prioritize and use big data and analytics. #LMA17
— Jill Clark (@TheJillClark) March 28, 2017
What is end game? What story does the data help you tell? #LMA17
— Sara Van Dusen (@SaraVanDusen) March 28, 2017
Avoid data paralysis with attorneys – present data that supports your objectives, keep it simple #LMA17 @erinmeszaros
— Laura Powers (@LPPowers) March 28, 2017
@erinmeszaros @JeffBerardi struggling to find enough time and people to analyze all the available data — but getting there. #LMA17
— Joe Calve (@JoeCalve) March 28, 2017
Communicating data with the attorneys in your firm at the appropriate time makes it exponentially more effective #LMA17
— Sara Van Dusen (@SaraVanDusen) March 28, 2017
Busting Silos: How to Turn the Concept of Cross-selling into Practice
Aleisha Gravit, Akin Gump Strauss Hauer & Feld LLP
Jaime Sheldon, Akin Gump Strauss Hauer & Feld LLP
Learning top tips to busting silos and #crossselling in law firms with Aleisha Gravit and Jaime Sheldon from @akin_gump! #fullhouse #LMA17 pic.twitter.com/4aOq0oz0sj
— Fliplet Apps (@flipletapp) March 28, 2017
“Failures helped to shape the outcomes and refine our approach moving forward.” Jamie Sheldon on Cross-Selling Strategies #LMA17
— Alex Schenk (@awschenk) March 28, 2017
Alternative Legal Service Providers: Threats or Opportunities
William Josten, Thomson Reuters
As soon as Big Four can be legal service providers in the US, left column will explode. Law firms can do this today, but we don’t. #LMA17 pic.twitter.com/YfZKdJWnRJ
— Megan McKeon (@meganmckeon) March 28, 2017
We need to be looking at Big 4’s project plan as an ALSP. @thomsonreuters #LMA17 pic.twitter.com/nSHS85Z5ET
— Jill Huse (@jillmasonhuse) March 28, 2017
Average discount of 7.5 percent equals $60,000 per partner per year. #LMA17
— Megan McKeon (@meganmckeon) March 28, 2017
ALSPs are both threats & opportunities for firms. With billed hours and realization rates down, firms need to have an #ALSP strategy. #LMA17
— Cynthia Voth (@CynthiaVoth) March 28, 2017
Artificial Intelligence: Changing the Practice and Marketing of Legal Services
Mark T. Greene, Market Intelligence LLC
Elonide Semmes, Right Hat LLC
Craig Courter, Baker & McKenzie LLP
Bob Beach, Nexlaw Partners
Ryan McClead, Neota Logic
AI in Legal Marketing – what is/isn’t AI and how’s it changing the landscape. #LMA17 #ArtificialIntelligence pic.twitter.com/SLaZ7pV7Og
— Kara Kane (@KaraKane06) March 28, 2017
If you deal with any of these brands, you already deal with #AI. #LMA17 pic.twitter.com/8qfUmiYq8N
— Nancy Myrland (@NancyMyrland) March 28, 2017
Call it what you will — it’s all AI #LMA17 pic.twitter.com/k3H8UyZZtM
— John Corey (@jecorey) March 28, 2017
Law firms are already investing in #AI so it’s here, not coming “tomorrow” – and it’s coming fast. #LMA17
— Wendy Rijners (@WendyRijners) March 28, 2017
I love how this #AI talk directly connects to @zoebchance‘s #alligatorbrain. Machines are not lazy. #LMA17 #LMAMKT
— Leah Schloss (@Leahschloss) March 28, 2017
What do math, measurement and marketing have in common? Everything. Data is knowledge. Data drives decisions. #LMA17
— Liz Cerasuolo (@lizcerasuolo) March 28, 2017
AI Legal landscape simplified #LMA17 pic.twitter.com/PlJldmPac6
— Robin Oliver (@Robin_0liver) March 28, 2017
Choose #AI #LegalAI to solve specific problems. Choose a hammer only if you know you’re working with nails. @robsaccone #lma17 #busdevtech
— Klyse Advisory Group (@KlyseAdvisory) March 28, 2017
Legal AI: “hype – there’s lots of hype, but hype is a normal part of technology maturity” @bakermckenzie COO #LMA17 #ArtificialIntelligence pic.twitter.com/jM1S9IxLyv
— Lloyd Pearson (@lloydtpearson) March 28, 2017
Useful hierarchy of AI tasks by rob saccone @robsaccone at #LMA17 pic.twitter.com/vgojCighPy
— Adam L. Stock (@adamlstock) March 28, 2017
Clients looking for better, faster, cheaper #AIsession #hearditbefore #LMA17 @dleetweet
— Melissa Marshall (@melmarshall22) March 28, 2017
I’m finding so many direct correlations between this presentation and Zoe Chance’s message of ease os use and our services. #AI #lma17 https://t.co/rOGGzMmNLj
— Rebecca Wissler (@rebeccawissler) March 28, 2017
Yes, #AI can help you find your next #client. #LMA17 https://t.co/5Se4tUdIu6
— Introhive (@Introhive) March 28, 2017
You are not driving legal services/models in regard to AI, clients are. Best thing you can do is be informed. – @MarkTGreene at #LMA17
— Kevin O’Keefe (@kevinokeefe) March 28, 2017
Aligning Marketing and Business Development Resources for Law Firm Growth: Does Your Firm “Got Game”?
Nancy Furman Paul, Bloomberg BNA
the @BloombergLaw survey asked whether Marketing Depts’ goals align with the firms’ goals (SPOILER: yes they do) #LMA17
— Above the Law (@atlblog) March 28, 2017
.@BloombergLaw‘s @NancyFurmanPaul unveiling @BloombergLaw & @LMAintl’s marketing/#bizdev survey at #LMA17! pic.twitter.com/vKSydO7Lju
— Bloomberg Law (@BloombergLaw) March 28, 2017
Firms’ top 3 priorities for 2017 #Communications track @ #LMA17 #LMAKT pic.twitter.com/oslz7ep4lt
— LMA Northeast Region (@LMANortheast) March 28, 2017
Big opportunities: develop greater knowledge & expertise in clients’ businesses and invest in the client experience @NancyFurmanPaul #LMA17 pic.twitter.com/xtsDVAiUNX
— Nick Ludwig (@naludwig) March 28, 2017
Charitable & comm support is important but I still see a lot of waste. Money spent on activities with no tracking or outcomes. #LMA17 pic.twitter.com/LRDR92fKw2
— Josh Merkin (@joshmerkin) March 28, 2017
37% of #lawfirm CMOS have 100% control over #legalmarketing budget @NancyFurmanPaul #LMA17 @LMAintl pic.twitter.com/rC9MMleTdR
— National Law Review (@natlawreview) March 28, 2017
Best-in-breed Bios
Anne Heathcock, Winston & Strawn LLP
Mary M. Trice, Winston & Strawn LLP
Clients expect expertise and experience when visiting an attorney bio, and they care about the relationship. Do they like/trust me? #LMA17
— Meghan Granito (@meggranito) March 28, 2017
I like the idea of visual interrupters on bios, but am concerned that folks would stop reading. It would be great to heatmap this! #LMA17
— Meghan Granito (@meggranito) March 28, 2017
#LMA17 on attorney/corporate biographies: A quick review of web bios will really show you the impact of large photos with personality. pic.twitter.com/AytGMjG0bO
— Lora Wegman (@lorawegman) March 28, 2017
Eight seconds is the magic number to keep users’ attention when they view lawyers’ bios. Top load the most relevant info! #LMA17
— Candice G. Ball (@candicegball) March 28, 2017
Litigation and Opportunity Spotting: Outfit Your Firm for Big Profit
Douglas Lancet, Winston & Strawn LLP
Amy Wisinski, Winston & Strawn LLP
Litigation opportunity spotting includes monitoring filed lawsuits, following news feeds, and keeping pulse on emerging issues. #LMA17
— Kathryn Whitaker (@KBWhit) March 28, 2017
Tools for Litigation spotting from @WinstonLaw‘s Strategic Research Manager Amy Wisinski. RSS is free. #LMA17 #newsIcanuse pic.twitter.com/SzpaHfJZYc
— Laura V Hudson (@raleighlaura) March 28, 2017
Setting up searches for litigation opportunity spotting. #LMA17 pic.twitter.com/SdYVGhbVfp
— Kathryn Whitaker (@KBWhit) March 28, 2017
Client/prospect search tips–understand parent/child/sub, internal relationships – always search CRM. #LMA17 pic.twitter.com/AlUBs91loK
— Megan McKeon (@meganmckeon) March 28, 2017
Collaboration = cross-selling. Have a unified team in your Litigation & Opportuntiy Spotting @WinstonLaw #LMA17
— LMA Northeast Region (@LMANortheast) March 28, 2017
#LMA17 Increasingly sophisticated tools make chasing litigation fruitful — if you do it right. Winston systematically hawks 18K targets!
— Joe Calve (@JoeCalve) March 28, 2017
The “B” Word: Living the Brand
Morgan MacLeod, Cubicle Fugitive
A brand is so much more than a logo or a firm name. It impacts business strategy. #LMA17
— Meghan Granito (@meggranito) March 28, 2017
Strong Brands = More Client Loyalty, More Resiliency in Crisis, Can Charge Higher Prices = WIN! #LMA17 @LMAintl
— Jennifer B. Schaller (@JeniSchaller) March 28, 2017
Harvard Study: 70% of a customer’s brand perception is determined by experiences with an organization’s employees. #LMA17
— Meghan Granito (@meggranito) March 28, 2017
A law firm, as a professional service, should care about their brand more than a provider of a tangible product. @morganvmacleod #LMA17
— Nick Ludwig (@naludwig) March 28, 2017
Why #lawfirms need to care about their Brand @CubicleFugitive #lma17 @LMAintl pic.twitter.com/0fDZFg4c4L
— National Law Review (@natlawreview) March 28, 2017
#Brand: it is a truth discovery mission. What is the thread that binds the company together? @morganvmacleod @CubicleFugitive #legal #LMA17
— HellermanComm (@HellermanComm) March 28, 2017
How to build your #lawfirm brand strategy by @CubicleFugitive #LMA17 pic.twitter.com/Ej79ZOQkEd
— Nicole Abboud (@nicoleabboud) March 28, 2017
Connect the emotional drivers to the features and benefits of what you do @morganvmacleod #LMA17
— Nick Ludwig (@naludwig) March 28, 2017
Anti-Spam Privacy Legislation – What U.S. Firms Need to Know About Anti-spam Legislation Around the World
Jeff Hemming, Tikit
.@JeffAHemming of @TikitGroup introduces big anti spam dates approaching #LMA17 – https://t.co/wyJQd7Ui97 pic.twitter.com/k4kRIchGmd
— Erika Galarneau (@erikagalarneau) March 28, 2017
Developing a Long-term Digital Strategy
Kalev Peekna, One North Interactive
Dan Times, Plante & Moran, PLLC
Emotercoaster – your bimodal legal marketing journey via Emojis! #lma17 @kpeekna of @OneNorth pic.twitter.com/cLSpuSY4Fs
— Nicole Minnis (@NicoleAngelineC) March 28, 2017
.@kpeekna‘s emoticoaster is the best journey of a client marketing strategist “singing our song” I’ve seen in a long time. @OneNorth #LMA17
— Liz Cerasuolo (@lizcerasuolo) March 28, 2017
When you approach digital platforms as redesigns then improvements can only be achieved as supplements to existing capabilities = $$ #LMA17
— LMA Northeast Region (@LMANortheast) March 28, 2017
To illustrate digital endurance @kpeekna shows 10 years of design iteration on https://t.co/Y1RDNjHmz7 (constant small changes) #LMA17
— Laura Powers (@LPPowers) March 28, 2017
Branding is a set of techniques designed to generate cultural relevance. https://t.co/wSTZPzDPBf #LMA17
— Lynda Decker (@lyndadecker) March 28, 2017
When did Amazon redesign? Never. Think of it as an ongoing process – it’s not a project by @kpeekna #LMA17
— Jacqueline Madarang (@JHMadarang) March 28, 2017
“Digital legal programmes require data, leadership and long term approach” great insight from @kpeekna #LMA17 #DigitalTransformation #agile
— David Kirk (@DKirk2012) March 28, 2017
“Break your #web project into small groups and focus on what YOU can accomplish with the resources you have.” #digitalstrategy #LMA17
— Alex Schenk (@awschenk) March 28, 2017
A well run digital program should operate like it’s addicted to data #LMA17
— Sara Van Dusen (@SaraVanDusen) March 28, 2017
#LMA17 pic.twitter.com/hDt1E4Yaur
— Sidra T. (@SocialSidra) March 28, 2017
