Thought leadership is a time honored method for attorneys to demonstrate their expertise and to keep their profiles out in the public sphere –but how do you create readership goals, measure its effectiveness and manage attorney’s expectations? When confronted with billable hour pressures – how do you convince your lawyers that producing quality content is a critical and measurable endeavor? Show them evidence that you can define success using data and that you have the tools you need to help their content be successful.
Managing Director of the National Law Review, Jennifer Schaller, will discuss strategies for optimizing your firm’s content based on the latest information available for 2017. Jennifer will provide brief case studies of content that reached different types of audiences, analyzing the promotion, reach and SEO structure of various articles. Along the way, various tips on formatting, writing titles, and promoting via social media will be provided to maximize the reach of your firm’s thought leadership efforts.
Nicole Minnis, lead publications manager at the National Law Review will show you how to use data from Google Analytics (and other readership information) to convince your attorneys that thought leadership is a critical and worthy endeavor. She will cover what core metrics you can extract from readership analytics that will be compelling to attorneys, where you can find them, and why they are important.Location:
Thompson Coburn
One US Bank Plaza
St. Louis, Missouri 63101
Parking:
Validated parking is available in the 7th Street garage, located on 7th Street between Locust & Washington Avenue. Upon arrival, take the skywalk to the US Bank building and take the elevator from the bank on your right to the 35th floor.
Lunch will be provided.
$25 LMA Members
$35 Non-Members and any registrations after February 24th
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